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Use the tool as a brainstorming resource to assess your offers. This happened with one of my demandgeneration clients. This strategy also extended to outsidesales. We encouraged the sales reps to flood the industry with the competitors offer (a Gartner white paper).
In B2B sales one of the biggest overheads for the business can be the outsidesales reps. It makes sense therefore, to maximize our resources as we simply cannot afford to have our sales people calling on unqualified sales prospects.
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I got catapulted into sales when I joined my dad and stepmom at their company, Miller Heiman (now The Miller Heiman Group). . Looking back, though, I was in sales inadvertently even before that, as I had started a business called Book Adventures. It was a resource center for parents and teachers, filling a need in the community. .
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