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We asked Jake Shaffren, DiscoverOrg’s Director of Sales, and Nina Wooten, our Director of DemandGeneration, about their favorite tips for generatingsales leads at trade shows and events. Nina Wooten, Director of DemandGeneration. Take good notes. Respect everyone’s space. Before the trade show.
Here’s the thing: Outbound lead and demandgeneration strategies WORK. Walk into any fast-growing company or recently IPO’d technology company: You can’t find ONE that doesn’t go outbound. To make it work as a high-growth strategy, you have to train your team and train yourself. All of that makes us uncomfortable.
Here’s the thing: Outbound lead and demandgeneration strategies WORK. Walk into any fast-growing company or recently IPO’d technology company: You can’t find ONE that doesn’t go outbound. To make it work as a high-growth strategy, you have to train your team and train yourself. All of that makes us uncomfortable.
The marketing and rev-gen teams meet with the inbound salesteam on a daily basis for weeks leading up to Demo Day. This allows the salesteam to provide feedback on the lists. It allows the marketing team to optimize their demand-generating campaigns. The Significance of Team-Building.
The marketing and rev-gen teams meet with the inbound salesteam on a daily basis for weeks leading up to Demo Day. This allows the salesteam to provide feedback on the lists. It allows the marketing team to optimize their demand-generating campaigns. The Significance of Team-Building.
As mentioned earlier, the sales and marketing teams each undertake specific tasks contributing to the ultimate outbound lead generation campaign. OutboundSalesTeam. The role of your outboundsalesteam is to actively reach out to potential customers using proven outbound lead generation strategies.
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