Zoominfo

JANUARY 5, 2023

At ZoomInfo, our demand generation team engages hundreds of thousands of global customers and prospects every month using our MarketingOS platform. Eliminate Dirty Data Snafus that Lead to Misalignment In B2B tech, sales and marketing misalignment is a tale as old as time.

Cost per Lead 130

Cost per Lead Demand Generation Demand Generation Targets Lead Rank 130

SBI Growth

DECEMBER 2, 2013

In this post we’ll focus on the B2B Demand Generation (DG) plan. Download the 2014 B2B Demand Generation Planning template here to get started. B2B Demand Generation – Building a Base Plan. This is agile coaching; agile demand generation is no different. Improved relationship with sales.

Demand Generation 310

Demand Generation Demand Generation Targets Marketing Buyer Persona 310

SBI Growth

AUGUST 8, 2012

Marketing, do you have a sales quota tied to Lead Generation ? Over the last 12 months we: Surveyed over 10,000 sales representatives. Surveyed over 4,500 sales managers. Reviewed over 5,000 documents from with some the world’s best B2B sales organizations. Determining Total Deals Required from Demand Generation.

Quota 276

Quota Demand Generation Agencies Marketing Demand Generation 276

Sales and Marketing Management

SEPTEMBER 18, 2017

Author: Tim Riesterer, Chief Strategy and Research Officer, Corporate Visions Are marketers and salespeople so focused on early stage demand generation that they’re missing other big opportunities to drive revenue? Marketers and sales pros agree that early-stage demand generation matters most across all of these areas.

Demand Generation Agencies 237

Demand Generation Agencies Demand Generation Demand Generation Targets Marketing 237

DiscoverOrg Sales

MAY 30, 2018

Sales and marketing event season just ended. But I’m doing the job of demand generation, AND customer marketing, AND product marketing, AND the sales development team … with a bare minimum of tools to make that all happen!”. Account-Based Marketing orchestration – sure, that sounds great,” you may think.

Pipeline 270

Pipeline Demand Generation Agencies Demand Generation Demand Generation Targets 270

SBI Growth

DECEMBER 17, 2012

Strong demand generation effort is required throughout the year to maintain a steady flow of leads to the sales field. Executive opportunity cost. SBI lead generation clients leverage the Implementation Matrix to guide plan structure and cadence. Executive Opportunity Cost. Evaluate new ideas.

Lead Rank 326

Lead Rank Lead Scoring Cost per Lead Marketing 326

SBI Growth

APRIL 8, 2013

DEMAND GENERATION. You also need someone responsible for launching, measuring and optimizing all demand generation channels. What are the best demand generation levers to pull to stimulate inquiries? You can now track leads through the entire marketing & sales funnel.

Top of Funnel 319

Top of Funnel Marketing Demand Generation Demand Generation Targets 319

SBI Growth

JULY 12, 2013

The CEO may even be considering moving marketing under sales. At least the Sales team is carrying a number. This included leveraging a Sales Productivity Benchmark (SPB) conducted by Sales Benchmark index. The timeframe for transformation is not one the CEO or Sales leader have the patience to stomach.

Marketing 323

Marketing Demand Generation Demand Generation Targets Call-back 323

SBI Growth

MARCH 4, 2013

Plagued by Sales Rep turnover? This post is to help discover the root cause of Sales Rep turnover. It is for HR Business Partners working with Sales Leaders. Here’s a sales rep turnover example. These also relate to Sales Rep turnover. Sales success is 50% talent and 50% performance conditions. Your Company.

Outsourcing Services 326

Outsourcing Services Hiring Lead Nurturing Demand Generation 326

SBI Growth

MAY 1, 2013

She inherited a legacy B2B marketing team, no marketing automation or lead generation program. Sales leadership continues to hammer marketing for support. They are looking for help generating qualified leads. At this point sales sees no value in marketing and why would they? Currently no leads provided to sales.

Outsourcing Services 296

Outsourcing Services Demand Generation Agencies Marketing Demand Generation 296

SBI Growth

JANUARY 4, 2013

World Class marketing leaders approach Sales Kick-off as an engagement opportunity. Credibility with sales is a natural result. Marketing leaders are active participants throughout the sales meetings. Identify gaps in the Buyer Process mapping to Sales Process. Marketing Evolution at Sales Kick-off.

Marketing 297

Marketing Buyer Persona Demand Generation Targets Demand Generation 297

SBI Growth

JANUARY 17, 2013

Engaging with these enhancements will drive Demand Generation. Sales teams know that social selling on LinkedIn will help make their number. The Marketing team can help support sales rep social sellers by growing their own networks. This gets your sales reps more connected to potential prospects.

LinkedIn 332

LinkedIn Marketing Ideal Customer Profile Networking 332

SBI Growth

APRIL 22, 2013

One of the top reported problems plaguing sales forces is the lack of quality leads. Without a comprehensive lead generation strategy, sales rejection of leads sticks around like a bad rash. This blog is targeted to marketing leaders frustrated with leads being rejected by the sales force. Grading sales qualified leads.

Sales Qualified Lead 239

Sales Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 239

The Pipeline

APRIL 17, 2013

Since the company had a union to deal with, (yes I know, sales and unions, what a concept, nonetheless), the choice of who stayed and who left was not always made based on abilities and potential. Many of those who remained were AD types who had to learn how to hunt, in most instances, a much bigger ask than the other way around.

Demand Generation Agencies 296

Demand Generation Agencies Top of Funnel Territories Demand Generation 296

SBI Growth

NOVEMBER 7, 2013

This caused mass confusion, frustration and demotivation on your sales team. Sales leaders want to start strong in the first quarter. Yet most companies actually ‘issue’ their sales quota sometime in the first quarter. Make sure you understand how it will affect your team’s managers and sales reps. Don’t Panic.

Quota 296

Quota Demand Generation Demand Generation Targets Negotiation 296

SBI Growth

JUNE 4, 2013

For example, how long is your sales cycle? For many of our clients, the average sales cycle exceeds 6 months. In this situation, the sales leader better be evaluating net new leads NOW. Why does everyone evaluate sales comp at the end of Q4? Sales Process/Sales Training. Compensation Planning.

Hiring 308

Hiring Lead Rank Lead Scoring Demand Generation 308

SBI Growth

NOVEMBER 27, 2013

The sales team didn’t have a chance. In Step #1 you should prioritize the opportunity that exists inside your prospect universe for the new product. The team should include stakeholders from sales, marketing, channel partners, product development, customer service and operations. Channel Strategy & Sales Goals.

Ideal Customer Profile 288

Ideal Customer Profile Demand Generation Agencies Marketing Demand Generation 288

SBI Growth

NOVEMBER 17, 2016

Today’s topic is how to replace leads with opportunities for the sales team. Demand generation and lead management does not work for companies with business models dependent on a small number of accounts but who spend a lot. Waiting for.

Account Based Marketing 120

Account Based Marketing Lead Rank Opportunity Leads 120

The Pipeline

JANUARY 2, 2014

As the first post of the years, I thought I would set the tone for the blog and hopefully sales in 2014. Let’s start by setting straight some unadulterated s**t that has made its way into main stream sales over the last few years. A cute marketing term that elevated the noise created by Sales 2.0, Big difference.

Demand Generation 295

Demand Generation Demand Generation Targets Sales Cycle Comparison 295

SBI Growth

OCTOBER 5, 2013

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Wins – Percent contribution by Marketing to Sales Revenue. An LDR is not a sales rep either.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

SBI Growth

NOVEMBER 6, 2013

B2B CMO’s are expected to deliver hard Lead Generation metrics: Quantity of Sales Qualified Leads to the sales force. Marketing contribution as a % of Pipeline Opportunities. The path to success for year a B2B CMO’s year one includes: Generate quick wins to build momentum. How long is your honeymoon?

Top of Funnel 282

Top of Funnel Demand Generation Agencies Sales Qualified Lead Decision Maker 282

Zoominfo

AUGUST 24, 2021

Whether it’s to access fast customer support, resolve a technical issue, or simply connect to a sales representative, more and more companies are adopting chatbots and conversational marketing platforms to their websites. It’s the very thing you need between your sales team and future prospects. Can Your Team Handle Yet Another Tool?

Demand Generation 130

Demand Generation Demand Generation Targets Engineering Top of Funnel 130

Zoominfo

DECEMBER 2, 2019

If you’re at a small company or startup, you probably are impressed by the highly sophisticated and advanced techniques that your peers at large companies use for building sales lead pipeline. This example means that you are gathering two out of the three primary types of prospect data: Fit data, intent data, and opportunity data.

Small Business 216

Small Business Small Business Pipeline Demand Generation Agencies 216

Zoominfo

APRIL 17, 2025

For modern GTM teams, access to high-quality, enterprise-grade data is often expensive, limited, or locked behind sales conversations. The ZI 5000 gives you an opportunity to see whats possible, pressure-test the data, and move forward with clarity.

Ideal Customer Profile 130

Ideal Customer Profile Company Scale Enterprise 130

SBI Growth

DECEMBER 30, 2012

Over the past year, there have been many great Marketing & Lead Generation blog posts. What opportunities are planned for the future? Take this opportunity to identify areas of success. I built credibility with the sales team ? I am tracking the most important success metrics for lead generation ?

Marketing 297

Marketing Face-to-face Buyer Persona Lead Rank 297

Zoominfo

JANUARY 16, 2025

We recently caught up with Josh Baez , senior demand generation manager at Netline , and Adam Depelteau , senior product marketing manager at ZoomInfo, for a breakdown of the latest trends and tactics for effectively leveraging intent data. Often, its simply knowing where to start, and how to use all that data effectively.

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

The Pipeline

JULY 25, 2011

The Pipeline Renbor Sales Solutions Inc.s Removing The Barrier From Sales – Sales eXchange – 107. Stored in Attitude , Listening , Proactive , Proactivity , Review , Sales eXchange , Success , execution. Sales eXchange , Sales Success , Self improvement , Tibor Shanto , Win/loss analysis. April 2008.

Pipeline 265

Pipeline Hiring Top of Funnel Vendor 265

SBI Growth

NOVEMBER 11, 2012

B2B Marketing teams are seeing fruit from their investment in content marketing to fuel Lead Generation efforts; 2-3x increase in the quantity of inbound leads. Reduced overall sales cycles. Demand Generation - Comprehensive View of Content Marketing. The mass exodus is today's opportunity. No worries. Direct Mail.

Direct Mail 319

Direct Mail Marketing Demand Generation Demand Generation Targets 319

SBI Growth

APRIL 29, 2013

The SVP of Sales needs more new business. Marketing has plans to help with better Demand Generation and Lead Management. But the Sales Leader can’t wait. We are currently talking with dozens of large company Sales SVPs and CSOs. To this end, sales leaders have reached across the aisle and engaged Marketing.

Hiring 276

Hiring Demand Generation Agencies LinkedIn Sales Qualified Lead 276

Zoominfo

MARCH 13, 2025

Marketing leaders are constantly challenged to drive growth, personalize engagement, and uncover new revenue opportunities. But without the right Go-to-Market Intelligence foundation, marketing efforts can become fragmented leading to wasted budget, missed opportunities, and ROI thats nearly impossible to prove.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

Sales and Marketing Management

NOVEMBER 11, 2020

“Delivering a virtual event from a studio or production setting can make a virtual event feel like it’s more of an occasion than a purely online event broadcast from bedrooms and home offices around the country,” said Joshua Bryce, manager of technology sales, at the Melbourne Convention & Exhibition Centre. Once More… With FEELING.

Demand Generation Agencies 358

Demand Generation Agencies Face-to-face Lead Rank Conference 358

Zoominfo

APRIL 25, 2021

Whether it’s to access fast customer support, resolve that technical issue, or simply connect to a sales representative, more and more companies are adopting chatbots and conversational marketing platforms to their website. It’s the very thing you need between your sales team and future prospects. Can Your Team Handle Yet Another Tool?

Demand Generation 100

Demand Generation Demand Generation Targets Engineering Top of Funnel 100

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What is Lead Generation? Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion. B2B Lead Generation Sources.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

SBI Growth

DECEMBER 6, 2012

It is written for the top sales executive in the organization. According to the Sales Executive Council, 57% of a buyer’s purchase decision is made without a sales rep being present. In the last four months I have asked eleven Sales SVPs what the number is for their company. Sell when a sales rep is not present.

Demand Generation Agencies 267

Demand Generation Agencies Marketing Hiring Demand Generation 267

Zoominfo

MARCH 17, 2025

Blind spots in your addressable market and missed opportunities from good-fit prospects. Sales Operations & Strategy Director Andy Ruffles and his team sought a solution that would streamline data ingestion, eliminate redundant administrative tasks, and equip RMs with comprehensive insights to prioritize high-value prospects.

Territories 130

Territories Ideal Customer Profile Account Based Marketing Lead Rank 130

SBI Growth

SEPTEMBER 4, 2013

Maybe the internal marketing structure failed to evolve with the customer demands. Like many marketing organizations, the sales organization doesn’t give you the time of day. Sales Qualified Lead (SQL) numbers were so low, they didn’t bother measuring it. His experience includes multiple turnaround opportunities.

Hiring 303

Hiring Sales Qualified Lead Lead Rank Lead Scoring 303

The Pipeline

FEBRUARY 20, 2012

The Pipeline Renbor Sales Solutions Inc.s Flaunt Your Next Steps – Sales eXchange – 137. By now you would think that there are few if any sales people who do not understand the importance of “next steps” in sales. Sales eXchange , Sales Skills , Sales Technique , Tibor Shanto. Next Steps.

Pipeline 218

Pipeline Top of Funnel Hiring Demand Generation 218