Remove Demand Generation Remove Objections Remove Training
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Do you have the Right Marketing Team for Customer Acquisition?

SBI Growth

Few marketing teams of $100M+ companies are built for modern demand generation. Building World-class Lead Generation programs begins with assessing current state. This involves both demand generation best practices and Talent Management. Download the Demand Generation team assessment tool here.

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The Pipeline ? The REAL Problem with Sales Training

The Pipeline

The REAL Problem with Sales Training. Stored in Guest Post , Productivity , Sales Leadership , Sales Success , Sales Training , e-book , execution. It seems that every week we are being told that sales training is not working in a very high percentage of cases – 85-90% was one statistic I read just yesterday. JF Corporation.

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Do CEOs Need ‘Doers’ or ‘Strategists’ Leading Marketing?

SBI Growth

Rather than focus on working with sales to drive revenue, they got caught up chasing shiny objects. They try to keep clear separation from revenue objectives. Training sales to sell new products. Embraces revenue objectives and outcome metrics that drive revenue. What Happened? You hired a ‘strategist.’

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The Pipeline ? 25% Increase in Sales Training ROI ? Sales.

The Pipeline

25% Increase in Sales Training ROI – Sales eXchange – 115. Some aspects of sales training are easy to measure others not so, but it is a fair question when I am asked what they can expect from an ROI standpoint. Companies have shown selectivity with other training or development programs. Given that, why train them?

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The Pipeline ? Opposite ? Different -Or?

The Pipeline

So the only thing left is to differentiate yourself by helping the buyer achieve his/her objectives. Identify buyer’s objective. Understand how you can help them achieve those objectives. Demand Generation. Objection Handling. Sales Training. Dave Kahle – Sales Training. Next Steps.

Pipeline 228
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The Pipeline ? Flaunt Your Next Steps ? Sales eXchange ? 137

The Pipeline

Stored in Attitude , Communication , Communication Strategy , Demand Generation , EDGE Sales Process , Funnel management , Impact Questions , Interactive Selling , Next Steps , Proactive , Sales Strategy , Sales Success , Sales eXchange , execution , qualifying. This why, the next step is the objective of any interaction with a buyer.

Pipeline 218
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The Pipeline ? Sales Force (Mis)Alignment

The Pipeline

Stored in Business Acumen , Coaching , Demand Generation , Hiring Sales Talent , Planning , Sales Force Alignment , Sales Leadership , Sales Management , Sales Strategy , Sales Success , Sales eXchange , execution. Demand Generation. Objection Handling. Sales Training. Dave Kahle – Sales Training.

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