The Pipeline

APRIL 5, 2013

Ask a group of sales people what are the most important attribute or abilities a good sales person needs to master, and “Listening Skills” will usually be near the top of the list. By Tibor Shanto – tibor.shanto@sellbetter.ca. No argument here, the ability and as importantly the patience to listen are crucial.

Demand Generation Targets 272

Demand Generation Targets Demand Generation Sales Qualified Lead Penetration 272

SBI Growth

OCTOBER 30, 2012

Because ‘doers’ are willing to roll up their sleeves and work with sales to hit the number. Rather than focus on working with sales to drive revenue, they got caught up chasing shiny objects. The sales team lost confidence in their ability to fill the funnel. They try to keep clear separation from revenue objectives.

Lead Scoring 331

Lead Scoring Lead Rank Hiring Leads 331

The Pipeline

APRIL 17, 2013

Since the company had a union to deal with, (yes I know, sales and unions, what a concept, nonetheless), the choice of who stayed and who left was not always made based on abilities and potential. Many of those who remained were AD types who had to learn how to hunt, in most instances, a much bigger ask than the other way around.

Demand Generation Agencies 296

Demand Generation Agencies Top of Funnel Territories Demand Generation 296

SBI Growth

MAY 1, 2013

She inherited a legacy B2B marketing team, no marketing automation or lead generation program. Sales leadership continues to hammer marketing for support. They are looking for help generating qualified leads. At this point sales sees no value in marketing and why would they? Currently no leads provided to sales.

Outsourcing Services 296

Outsourcing Services Marketing Demand Generation Agencies Demand Generation 296

SBI Growth

JUNE 1, 2013

We discussed her key objectives and biggest obstacle. Her key objectives were: Generating demand at the top of the funnel & acquiring new customers. Gaining sustainable credibility with executive team and sales. Yet the only one your CEO cares about is marketing leads that generate new revenue.

Top of Funnel 296

Top of Funnel Buyer Persona Marketing Sales Qualified Lead 296

SBI Growth

AUGUST 26, 2013

Sales leaders perceive advertising agencies with the trifecta of doom; Expensive, Eccentric, and Frivolous. Sales leaders can think of other ways to spend money more productively. Why is it that most B2B sales leaders hate advertising agencies? Sales leaders see their sales organization as the muscle that drives growth.

Demand Generation Agencies 306

Demand Generation Agencies Advertising Advertising Top of Funnel 306

SBI Growth

NOVEMBER 11, 2012

B2B Marketing teams are seeing fruit from their investment in content marketing to fuel Lead Generation efforts; 2-3x increase in the quantity of inbound leads. Reduced overall sales cycles. Demand Generation - Comprehensive View of Content Marketing. Higher close rates of from inbound leads. No worries.

Direct Mail 319

Direct Mail Marketing Demand Generation Demand Generation Targets 319

The Pipeline

FEBRUARY 20, 2012

The Pipeline Renbor Sales Solutions Inc.s Flaunt Your Next Steps – Sales eXchange – 137. By now you would think that there are few if any sales people who do not understand the importance of “next steps” in sales. This why, the next step is the objective of any interaction with a buyer. Next Steps.

Pipeline 218

Pipeline Top of Funnel Hiring Demand Generation 218

The Pipeline

FEBRUARY 15, 2012

The Pipeline Renbor Sales Solutions Inc.s Sales Force (Mis)Alignment. Stored in Business Acumen , Coaching , Demand Generation , Hiring Sales Talent , Planning , Sales Force Alignment , Sales Leadership , Sales Management , Sales Strategy , Sales Success , Sales eXchange , execution.

Pipeline 223

Pipeline Hiring Demand Generation Demand Generation Targets 223

SBI Growth

JANUARY 8, 2013

These questions are the Holy Grail of sales and marketing. A Buyer Process Map will focus your marketing efforts for maximum demand generation. Your content & messaging will be directly aligned with their needs and objectives. When do they make their decision to purchase? EXIT CRITERIA.

Customer 331

Customer Demand Generation Demand Generation Targets How To 331

SBI Growth

JULY 7, 2013

In 2011, 57% of the Buyer’s Journey was completed before first contact with a sales rep. A BPM provides the marketing team a blueprint for effective demand generation and lead management. Their message must be contextual and speak to the buyer’s needs, goals and objectives. Today, that number has increased to 65%.

Marketing 310

Marketing Lead Nurturing Demand Generation Agencies Social Media 310

SBI Growth

DECEMBER 30, 2012

I built credibility with the sales team ? I am tracking the most important success metrics for lead generation ? I embraced an A/B testing culture in demand generation campaigns ? Make sure that you come prepared with an analysis that objectively evaluates the situation. I helped my legacy staff evolve ?

Marketing 297

Marketing Face-to-face Buyer Persona Lead Rank 297

The Pipeline

OCTOBER 10, 2011

The Pipeline Renbor Sales Solutions Inc.s Sales eXchange – 118. Stored in Attitude , Business Acumen , EDGE Sales Process , Interactive Selling , Interview , Objection Handling , Planning , Proactive , Sales Strategy , Sales Success , Sales eXchange , execution. A Random Walk Up Sales Street.

Pipeline 230

Pipeline Hiring Top of Funnel Cold Calling 230

SBI Growth

APRIL 26, 2013

They rely less and less on a sales rep for information. Marketing not only has to stimulate demand, it has to nurture buyers until they are ready to engage with a rep. The insights gathered and analyzed help inform and shape your marketing strategies: Demand Generation, Content Creation, Branding and Lead Nurturing.

Customer 316

Customer Buyer Persona Survey Demand Generation 316

The Pipeline

JULY 25, 2011

The Pipeline Renbor Sales Solutions Inc.s Removing The Barrier From Sales – Sales eXchange – 107. Stored in Attitude , Listening , Proactive , Proactivity , Review , Sales eXchange , Success , execution. Sales eXchange , Sales Success , Self improvement , Tibor Shanto , Win/loss analysis. Demand Generation.

Pipeline 265

Pipeline Hiring Top of Funnel Vendor 265

SBI Growth

DECEMBER 6, 2012

It is written for the top sales executive in the organization. According to the Sales Executive Council, 57% of a buyer’s purchase decision is made without a sales rep being present. In the last four months I have asked eleven Sales SVPs what the number is for their company. Sell when a sales rep is not present.

Demand Generation Agencies 267

Demand Generation Agencies Marketing Hiring Demand Generation 267

The Pipeline

MARCH 11, 2013

Sure that is easier prey, but at the same time it is prey that is surrounded and stalked by every other sales person looking for an easy kill. Just like on the savannah, the weakest go first, the sale goes to the lowest price. Getting to those buyers involves work, you need to use efforts and ideas that, not apps and tools.

Marketing 282

Marketing Vendor Buyer Objections 282

The Pipeline

APRIL 27, 2011

The Pipeline Renbor Sales Solutions Inc.s The six elements of a perfect sales meeting. Stored in Attitude , Business Acumen , Coaching , Emotional Intelligence(EQ) , Guest Post , Sales Leadership , Sales Management , Sales Meetings. Do you dread the weekly sales team meeting? December 2007. Do role-playing.

Sales Meeting 251

Sales Meeting Pipeline Meeting Hiring 251

The Pipeline

FEBRUARY 24, 2012

The Pipeline Renbor Sales Solutions Inc.s Sales Roulette – Are You A Player? Stored in Attitude , Business Acumen , EDGE Sales Process , Impact Questions , Interactive Selling , Metrics , Next Steps , Proactive , Sales Cycle , Sales Process , Sales Strategy , Sales Success , execution. January 2008.

Pipeline 240

Pipeline Hiring Top of Funnel Cold Calling 240

The Pipeline

DECEMBER 12, 2011

The Pipeline Renbor Sales Solutions Inc.s Go Ahead, Sell On Price – Sales eXchange – 127. Stored in Attitude , Business Acumen , EDGE Selling , Gap Selling , Impact Questions , Interactive Selling , Interview , Price , Proactive , Sales Strategy , Sales Success , Sales eXchange , Zone Selling , execution , qualifying.

Pipeline 225

Pipeline Hiring Top of Funnel Lead Rank 225

The Pipeline

OCTOBER 31, 2011

The Pipeline Renbor Sales Solutions Inc.s Have You Read The Sales Book About? Sales eXchange – 121. Stored in Attitude , Business Acumen , Proactivity , Productivity , Sales Leadership , Sales Success , Sales eXchange , execution. Why not adopt that within sales organizations.

Pipeline 253

Pipeline Top of Funnel Hiring Real Estate 253

The Pipeline

AUGUST 10, 2011

The Pipeline Renbor Sales Solutions Inc.s In Conversation – How to Shorten the Sales Cycle. Stored in Attitude , Business Acumen , EDGE Sales Process , Interview , Lead Management , Proactive , Proactivity , Prospecting , Sales Process , Sales Strategy , Success , Video , execution. A Random Walk Up Sales Street.

Sales Cycle 244

Sales Cycle Pipeline Conversion Webinar Metrics 244

SBI Growth

JUNE 19, 2013

Complete extensive buyer research to understand the customer’s needs, wants, goals & objectives. Align your Lead Generation strategy with your buyer research. Track ROMI on all your demand gen activities. Implement Lead Management to nurture leads until sales-ready. Be ready to report on all of it when asked.

Marketing 276

Marketing Top of Funnel Sales Qualified Lead Demand Generation 276

The Pipeline

JULY 4, 2011

The Pipeline Renbor Sales Solutions Inc.s 3 Ways To Reduce Friction In A Cold Call – Sales eXchange – 104. Stored in Attitude , Cold calling , Proactive , Prospecting , Sales eXchange , execution. Go ahead, do it, its good for you and your sales! Sales eXchange , Tibor Shanto. April 2008. March 2008. February 2008.

Cold Calling 256

Cold Calling Pipeline Hiring Twitter 256

The Pipeline

AUGUST 22, 2011

The Pipeline Renbor Sales Solutions Inc.s Compelling Opening Statements – Sales eXchange – 111. Stored in Attitude , Business Acumen , Cold calling , EDGE Sales Process , Proactive , Prospecting , Sales Success , Sales Technique , Sales eXchange , execution. Sales eXchange , Tibor Shanto. Book Notice.

Pipeline 255

Pipeline Cold Calling Hiring Sales Qualified Lead 255

The Pipeline

AUGUST 5, 2011

The Pipeline Renbor Sales Solutions Inc.s Mobile Apps for the Mobile Sales Force. Stored in CRM , Communication , Guest Post , Review , Sales 2.0 , Sales Success , Sales Tool , Sell Better , execution. One profession that stands to benefit most from these apps is sales. A Random Walk Up Sales Street.

Pipeline 275

Pipeline Hiring Travel Twitter 275

The Pipeline

FEBRUARY 29, 2012

The Pipeline Renbor Sales Solutions Inc.s The Right Way to Use Demos in Technology Sales. Stored in Attitude , Business Acumen , Communication Strategy , Demos , Listening , Planning , Presentation , Proactive , Sales Strategy , Sales Success , Sales Technique , audio , execution. A Random Walk Up Sales Street.

Pipeline 212

Pipeline Hiring Cold Calling Top of Funnel 212

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What is Lead Generation? Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion. B2B Lead Generation Sources.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

The Pipeline

AUGUST 24, 2011

The Pipeline Renbor Sales Solutions Inc.s Preparing for Sales Success – Part 1. Stored in Attitude , EDGE Sales Process , Impact Questions , Interactive Selling , Proactive , Proactivity , Prospecting , Sales Process , Sales Strategy , Sales Success , Video , execution. Sales Success , Tibor Shanto , Video.

Pipeline 241

Pipeline Top of Funnel Hiring Cold Calling 241

The Pipeline

FEBRUARY 8, 2012

The Pipeline Renbor Sales Solutions Inc.s Opposite – Different -Or… Stored in Attitude , Business Acumen , Buying Process , EDGE Sales Process , Gap Selling , Planning , Proactive , Productivity , Questions , Sales Process , Sales Strategy , Sales Success , Value , Video , execution. Demand Generation.

Pipeline 228

Pipeline Top of Funnel Cold Calling Webinar Metrics 228

The Pipeline

JANUARY 17, 2012

The Pipeline Renbor Sales Solutions Inc.s Top 25 Sales Influencers for 2012. Stored in Attitude , Awards , Business Acumen , Gap Selling , Interactive Selling , Productivity , Sales Leadership , Sales Success , execution. Start by downloading our new book: Sales & Consequences. Sales Success , Tibor Shanto.

Influencer 222

Influencer Pipeline Hiring Top of Funnel 222

The Pipeline

AUGUST 8, 2011

The Pipeline Renbor Sales Solutions Inc.s Talking Long-Term – Acting Short-Term – Sales eXchange – 109. Last week I wrote about the follies of having a shorter sales cycle , beyond the points highlighted, I think it raises another trend in sales these days. December 2007.

ACT 244

ACT Pipeline Top of Funnel Hiring 244

DiscoverOrg Sales

JUNE 8, 2017

I’ve been involved in sales enablement and lead generation since the term was just getting popularized in the B2B tech sector around 2006. And more than ten years later, the definition of what sales enablement actually is has yet to be nailed down. Process-oriented sales enablement. Marketing-generated awareness.

Lead Generation 194

Lead Generation Sales Qualified Lead Marketing Qualified Lead Lead Scoring 194

The Pipeline

JANUARY 6, 2012

The Pipeline Renbor Sales Solutions Inc.s Sales & Consequences. Stored in Attitude , Book Notice , Business Acumen , Buying Process , EDGE Sales Process , Gap Selling , Interactive Selling , Price , Proactive , Sales Strategy , Sales Tip , Sell Better , Selling to Executives , Success , e-book , execution.

Pipeline 215

Pipeline Hiring Top of Funnel Cold Calling 215

The Pipeline

FEBRUARY 22, 2012

The Pipeline Renbor Sales Solutions Inc.s Stored in Attitude , Business Acumen , Buying Process , Demand Generation , Lead Management , Prospecting , Sales 2.0 , Sales Strategy , Sales Success , Sales Technique , Sales Tip , Video , execution. Sales 2.0 , Sales Skills , Sales Success , Video.

Pipeline 216

Pipeline Prospecting Sales Qualified Lead Demand Generation 216

The Pipeline

MARCH 5, 2012

The Pipeline Renbor Sales Solutions Inc.s We Don’t Need No Stinkin’ Sales Process! Sales eXchange – 139. Stored in Attitude , Business Acumen , Buying Process , EDGE Sales Process , Metrics , Planning , Proactive , Sales Process , Sales Strategy , Sales Success , Sales eXchange , execution.

Sales Process 238

Sales Process Pipeline Hiring Top of Funnel 238

The Pipeline

MARCH 6, 2012

The Pipeline Renbor Sales Solutions Inc.s Win The Sale Without Compromising on Price. Stored in Attitude , Book Notice , Price , Proactive , Sales Leadership , Sales Success , Sales Technique , execution. All sales aren’t created equal. A Random Walk Up Sales Street. Demand Generation.

Pipeline 212

Pipeline Hiring Top of Funnel Cold Calling 212