The Spiff Blog

OCTOBER 18, 2022

Our meet the team series is a blog post series we created to give us the opportunity to introduce the faces behind the Spiff brand. After working for many years in software QA, Kevin jumped at an opportunity to become a product leader. In her personal life, Misbah is caring and compassionate and loves meeting new people.

Meeting 72

Meeting Engineering Commission Sports 72

Zoominfo

JUNE 15, 2022

Remember, nobody buys business software for its own sake. People invest in business software to solve specific problems. With better profiles, demand generation teams can craft stronger advertising campaigns. Let’s take a look at an example ICP for a customer that sells B2B software.

Ideal Customer Profile 130

Ideal Customer Profile Marketing Customer Demand Generation Agencies 130

Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. And, 31% more likely to be hiring additional sales reps to meet demand.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

MarketJoy

JULY 22, 2022

According to research by Vantage Point , 72% of sales managers hold sales pipeline review meetings with their sales reps several times per month. Demand Generation: B2B demand generation is a form of marketing that creates interest in a product or service. Lead Generation: .

Ideal Customer Profile 111

Ideal Customer Profile Pipeline Demand Generation Agencies Lead Generation 111

Sales and Marketing Management

FEBRUARY 20, 2020

SDRs can focus on discovering how best to connect with leads while automated software does the mundane work of identifying, contacting, and following up with prospects. Empowering your SDRs with the right automated software can help them thoroughly research your buyers before reaching out. Making Automation Work for Your SDRs.

Sales Qualified Lead 194

Sales Qualified Lead Cold Calling Scale Top of Funnel 194

Zoominfo

NOVEMBER 14, 2023

The company’s sales team can now instantly request a targeted marketing campaign that will engage key contacts and additional buying committee members with timely, relevant messaging — no cumbersome meetings, no endless coordination. CreditXpert is a software provider that partners with top U.S.

Account Based Marketing 147

Account Based Marketing Scale Strategy Marketing 147

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. And, 31% more likely to be hiring additional sales reps to meet demand.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

NOVEMBER 29, 2021

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Set your own benchmarks,” says Mitchell Hanson, director of demand generation at ZoomInfo. MQL to demo/meeting: The percentage of MQLs that show up to the demo or meeting.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Zoominfo

APRIL 16, 2022

Field work went away because events went away, and field sales and outside sales all went away or went inside,” says Nina Wooten, director of demand generation at ZoomInfo. You’re likely scheduled in meetings in half-hour or hour increments. People don’t get out of meetings at 10:12 a.m., Take a peek at your calendar.

Cold Calling 100

Cold Calling Channels Demand Generation Agencies Call-back 100

Product Management University

APRIL 17, 2024

If you take a more methodical market-driven approach to determining your sales goals, it’s easier to create an execution plan to meet them. Let’s say you have an artificial intelligence (AI) software platform. According to a Gartner Group article in January 2024 , they expect AI software to grow at a CAGR of 19.1%

Revenue 59

Revenue Scale Segment SalesForce 59

Zoominfo

APRIL 27, 2022

Part of her account management involves actively scouring Scoops — a deal intelligence feature within ZoomInfo’s SalesOS software platform that offers bite-sized actionable insights about accounts, culled from ZoomInfo’s proprietary research. Boutelle’s job includes developing, defending, and growing close to 60 ZoomInfo clients.

Closing 100

Closing Demand Generation Agencies Demand Generation Demand Generation Targets 100

Sales Hacker

NOVEMBER 8, 2024

Even a brief in-person meeting can reinforce a strong working relationship. He currently leads Atrium, makers of sales performance management software to help organizations measure and improve sales performance. They put a face to your brand and underscore a commitment to the customer’s success.

Loyalty 90

Loyalty Customer Face-to-face Scale 90

Product Management University

JANUARY 10, 2024

For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. Meet Your Target Customers in Their Comfort Zone. And it’s a lot easier to do when we meet customers in their comfort zone instead of trying to bring them into ours. I think of demos as verbal product positioning. It was an aha moment.

Positioning 59

Positioning Demand Generation Demand Generation Targets Banking 59

Sales Hacker Training

MARCH 14, 2023

These solutions range from CRM tools to exit-intentlead capture to sales management tools to marketing software and beyond. There’s a mix of free plans and paid plans with various pricing tiers in our rundown, so you can find a lead generation platform that meets your business needs. What is lead generation? 1) Outreach.io

Lead Scoring 52

Lead Scoring Lead Rank Lead Generation Sales Qualified Lead 52

Zoominfo

DECEMBER 6, 2022

On their first day of selling, they need to make 45 calls and send 45 emails to meet their 1,000-contacts-a-month quota. For example, if you have email automation software , only one email in every sequence would require personalization because the software can automate the rest. 270 emails x 3.5 minutes = 945 minutes = 15.75

Outbound 130

Outbound Quota LinkedIn Follow-up 130

Zoominfo

FEBRUARY 23, 2021

So, how do high-performing sales organizations meet prospective buyers along the journey at the perfect time? Consider the following statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals.

Prospecting 208

Prospecting Ideal Customer Profile Top of Funnel Strategy 208

Pipeline

APRIL 1, 2024

The best way here is to opt for reliable logistics CRM software with lead management features. Related: How To Write Sales Emails With AI In Sales CRM Software 5. Use AI-Powered Lead Generation Platforms Businesses are becoming increasingly tech-reliant in the logistics industry. It should also be scalable and easy to use.

Lead Scoring 52

Lead Scoring Lead Rank Pipeline Sales Qualified Lead 52

Crunchbase

DECEMBER 13, 2021

To meet the new operational needs of a virtual workspace, sales teams have dramatically adapted their sales techniques, and for the better. When preparing for a sales meeting with a potential prospect, you must consider whether your company is focused on these basics. . A video conference works best if you have software for the job.

Hiring 105

Hiring Face-to-face Demand Generation Agencies Video 105

SBI Growth

OCTOBER 5, 2013

As a result, he does not have the time or the desire to meet with sales people. Demand Generation - Deploy, launch, measure and optimize all relevant modes of Demand Generation to stimulate top-of-the-funnel activity and generate Inquiries. The software automates lead management and campaign management.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

Vendor Neutral

JUNE 15, 2021

If you go into a meeting and immediately talk about your product or service—its features, benefits, and advantages—you’re setting yourself up for failure. iCentera was acquired in 2011 by Callidus Software. July 15, 2021 1 pm EST 10 am PST Webinar. REGISTER NOW. Customers today are exhausted with pitches.

Siebel 59

Siebel B2B Demand Generation Agencies Webinar Metrics 59

Sales and Marketing Management

FEBRUARY 22, 2021

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. They can proactively reach out during the show with the right message to generate interest and ideally, meetings.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

Hubspot Sales

SEPTEMBER 4, 2024

If you’re looking for CRM (Customer Relationship Management) software for your startup, a third-party review website like G2.com To help you evaluate your options, I reviewed a range of CRM software and identified the best ones. You can also automate reminder emails to a prospect a day before a meeting to reduce the risk of a no-show.

Lead Scoring 85

Lead Scoring Lead Rank Hubspot Scale 85

Allego

SEPTEMBER 24, 2020

Mary specializes in leveraging modern learning techniques and tools to enable and train global software sales teams to achieve revenue objectives in a fast-paced, competitive environment. She’s a sales enablement leader with over twenty years of experience in the software industry, who began her career in sales at AT&T.

Sales Enablement 71

Sales Enablement Unica Demand Generation Demand Generation Targets 71

Sales and Marketing Management

OCTOBER 23, 2017

In the demand generation stages of Capture, Nurture and Convert, rely on eBooks, white papers, webinars and third-party content like analyst reports and case studies to validate why you’re right vendor. Each stage of the customer journey should have matching tactics, and they should meet certain goals. Sweat the tactics.

Marketing 192

Marketing eBook Social Media Trade Show 192

SBI

JULY 10, 2018

Traditional demand generation methods just aren’t cutting it anymore. Meanwhile, the pressure to meet targets doesn’t go away—it grows. Director of Marketing for Everstring , marketing and sales intelligence software powered by automated data science and the world’s most reliable business data.

Intent Data 138

Intent Data Lead Scoring Lead Rank Closing 138

Sales Hacker

JULY 26, 2021

The application syncs to Google Calendar, allowing users to click the link in their calendar and enter a scheduled meeting in just three steps. Step 1: Open Google calendar or comparable scheduling software. That was three clicks to get into a business meeting. Step 2: Select the appropriate event.

Quota 127

Quota How To Outbound Cold Calling 127

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Tools Large companies need multifaceted email marketing software. This is why lead scoring exists.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Zoominfo

MARCH 30, 2023

Whether they’re building a brand, fueling revenue generation, or supporting the customer journey, marketers are constantly looking for ways to highlight their value and increase ROI. If you’re looking to optimize your B2B marketing funnel to achieve growth, you can rely on ZoomInfo’s world-class data and advanced software to get the job done.

Top of Funnel 130

Top of Funnel Lead Rank Funnel Marketing Qualified Lead 130

SBI

OCTOBER 12, 2017

Just because metrics shift from demand generation to revenue doesn’t mean inbound strategies should be abandoned — they just need to be tweaked. It’s a significant shift from the traditional marketing funnel and demand generation strategies a lot of marketers are used to. Yes, alignment takes work.

Account Based Marketing 132

Account Based Marketing Ideal Customer Profile Inbound Lead Rank 132

The Pipeline

AUGUST 5, 2011

We at Software Advice typically focus on sales force automation software , but we decided to broaden our focuse and see what is available on mobile devices to match the needs of a mobile sales force. Hashable has developed a neat app that basically allows you to track everyone you meet. Demand Generation.

Pipeline 275

Pipeline Hiring Travel Twitter 275

SBI

SEPTEMBER 13, 2018

83% of buyers we surveyed said their top channel for interacting with a company when purchasing for work is to schedule a pre-arranged time for a phone call or virtual meeting, making appointment scheduling the top choice above online chat, email or phone. But are there specific preferences? Consider this your H2H selling wake-up call.

B2B 126

B2B Demand Generation Agencies Survey Remedy 126

Sales and Marketing Management

OCTOBER 23, 2017

In the demand generation stages of Capture, Nurture and Convert, rely on eBooks, white papers, webinars and third-party content like analyst reports and case studies to validate why you’re right vendor. Each stage of the customer journey should have matching tactics, and they should meet certain goals. Sweat the tactics.

Marketing 120

Marketing eBook Social Media Trade Show 120

Mereo

AUGUST 1, 2024

Even so, they do not turn to sellers as a resource, looking elsewhere instead — online, industry and software analyst firms; consulting companies; and peers. It is important to be proactive and responsive throughout the process, while demonstrating commitment to meeting the buyer’s needs and delivering exceptional value.

Revenue 41

Revenue Lead Scoring Lead Rank Study 41

Pipeliner

SEPTEMBER 26, 2019

Founder of two reporting and analytics software companies, he has 20+ years executive experience in the CRM, ERP and collaboration solutions. Frank is the Founder and Chief Evangelist of Marseli and is a recognized leader in sales performance, demand generation, pipeline management, and sales/marketing integration.

CRM 56

CRM Sales Qualified Lead Closing Data 56

Partners in Excellence

MAY 27, 2021

Years ago, our focus was on providing web based information and tools focused on the early stages of the buying process—more focused on awareness and demand generation. However for the past 7 or so years, we are seeing increased demand and utilization of digital resources through the entire buying journey.

Demand Generation Agencies 132

Demand Generation Agencies Tools Channels Resources 132

LinkedFusion

AUGUST 23, 2023

Lead generation is the process of identifying potential leads and prospects who have the highest possibility of becoming interested in the solutions your organization has to offer. There are many lead gen software that help you optimize your lead generation efforts to increase your lead conversion rate. Seen a pattern here?

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Outsourcing Services Lead Scoring 52

Mereo

JUNE 6, 2024

software, hardware and / or related services) is a risky and often confusing situation for the buyer. Effective discovery helps the buyers better define their current situation and its impact on them, as well as their organization and the business as a whole as a precursor for mapping the value of moving to an enhanced future state.

Revenue 45

Revenue Decision Maker Proposal Lead Scoring 45