Zoominfo

DECEMBER 20, 2019

Should you be putting more thought into your email subject lines for B2B sales? And while this post centers around sales prospecting, these best practices can be adapted for networking, internship, and general cold email subject lines. ZoomInfo’s sales and marketing teams try to keep subject lines under 50 characters.

B2B 130

B2B Hubspot Marketo Account Based Marketing 130

DiscoverOrg Sales

AUGUST 28, 2018

“The overall idea is stand out,” says Senior Sales Development Rep, Zachary Thompson. Every industry has something that’s top-of-mind,” says Demand Generation Specialist Dominique Catabay. Every industry has something that’s top-of-mind,” says Demand Generation Specialist Dominique Catabay. Seasonality.

B2B 120

B2B Hubspot Marketo Account Based Marketing 120

Pointclear

JULY 9, 2015

Because it has become clear that marketing automation is making it easier than ever to generate poor quality leads. And sales is sick of it. Contain inadequate sales input. The Sales Development Rep Funnel (Fishing with a Spear) Approach. Think of it as putting humans between inbound leads and the sales executives.

Lead Rank 100

Lead Rank Lead Scoring Sales Qualified Lead Leads 100

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. With MarketingOS, ZoomInfo offers end-to-end sales and marketing alignment on one platform. The reason?

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

Tony Hughes

OCTOBER 16, 2018

2015 will see the dawn of the rise of "LinkedIn Centers" to steadily replace traditional B2B marketing activities for demand generation and phone based telemarketing for lead generation (in-house or outsourced). Create an initial team of 5 of your best sales people. Here is how it can work. This Social 3.0

Social Selling 83

Social Selling LinkedIn Ideal Customer Profile Top of Funnel 83

The ROI Guy

AUGUST 3, 2011

Alinean has been selected to develop and power value-based marketing and sales tool campaigns for customers including Quest Software, Polycom and Finlistics. Alinean continues to grow its customer and partner base, proving to be the preferred B2B value-based sales and marketing solution provider.

Demand Generation Agencies 51

Demand Generation Agencies Marketo Demand Generation Demand Generation Targets 51

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. The responses came from 410 marketing and sales professionals who use Marketo, Oracle Eloqua, Pardot, HubSpot, or Act-On.

Vendor 63

Vendor Analytics Report Marketing 63

Sales Hacker Training

MARCH 14, 2023

Here’s a list of the best lead generation tools on the market today. These solutions range from CRM tools to exit-intentlead capture to sales management tools to marketing software and beyond. We’ve broken down the best lead generation tools into four distinct categories. 1) Outreach.io 1) Outreach.io

Lead Scoring 52

Lead Scoring Lead Rank Lead Generation Sales Qualified Lead 52

Sales Hacker

SEPTEMBER 16, 2019

This week on the Sales Hacker podcast, we speak with Jason Holmes , President and COO of Showpad. Jason specializes in executive sales leadership with CRM, SaaS, and other tech companies. He’s been an executive and/or VP for a variety of household names, such as Marketo, Adobe, and Oracle. Tying compensation to cash generation.

Omniture 62

Omniture Marketo Oracle Hiring 62

Sales Hacker

DECEMBER 1, 2020

Subscribe to the Sales Hacker Podcast. Identifying prospects who are in the market for your solution and providing salespeople like you with the insight to create highly relevant messaging, generate more opportunities, increase deal size, and get into opportunities before your competition with 6sense. We’re on iTunes. And on Stitcher.

Marketing 81

Marketing Scale Demand Generation Agencies Marketo 81

Green Lead's B2B

OCTOBER 20, 2010

Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. I took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0

Top of Funnel 37

Top of Funnel Funnel Manticore Pipeline 37

Sales Hacker

MARCH 10, 2020

This week on the Sales Hacker podcast, we speak with Nicole Wojno Smith , the VP of Marketing at Tackle.io. Subscribe to the Sales Hacker Podcast. Welcome to the Sales Hacker Podcast. Nicole is the VP of Marketing at Tackle.io, a company that helps ISVs sell their software through the cloud marketplaces. We’re on iTunes.

Hiring 85

Hiring Demand Generation Agencies Marketing Trade Show 85

The ROI Guy

SEPTEMBER 15, 2011

Yes, we have an Interactive Content Connector service that supports seamless integration with CRM and lead management / marketing automation solutions such as salesforce.com, Marketo, Eloqua, SilverPop and more. The integration can be used in multiple ways to help streamline user interaction, capture and enrich leads.

Eloqua 40

Eloqua Marketo CRM Tools 40

SalesLoft

NOVEMBER 5, 2019

With over 700,000 new Lucidchart registrations a month, Tyler has a big task as Director of Demand Generation. Lucidchart’s PQL approach strategically aligns marketing and sales, essentially changing the customer experience within SaaS while taking competitive advantage of the landscape. We want to talk to sales leaders.

Sales Qualified Lead 45

Sales Qualified Lead Lead Scoring Lead Rank Leads 45

OnePageCRM

MARCH 2, 2017

Companies with dynamic, adaptable sales and marketing processes report an average 10% more of their salespeople meet their quotas compared to other companies. A loose analogy perhaps, for the age old battle that is sales versus marketing. Benefits of sales and marketing alignment. Shortener sales cycle. CSO Insight.

Top of Funnel 48

Top of Funnel Lead Rank Marketing Qualified Lead Lead Scoring 48

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Hiring 137

Hiring Ideal Customer Profile Top of Funnel Lead Rank 137

DiscoverOrg Sales

JUNE 15, 2018

I think about this idea of “training” a lot when I talk to VPs of Sales and VPs of Marketing who tell me that they are just going to rely on their Rolodexes and their CEOs network because “cold calling is dead,” and people don’t answer their phones anymore. Developing outbound sales takes time and training, too. Babies are trainable!

Outbound 120

Outbound Cold Calling Webinar Metrics Revelation 120

Zoominfo

JUNE 18, 2018

And you have to do it anyway I think about this idea of “training” a lot when I talk to VPs of Sales and VPs of Marketing who tell me that they are just going to rely on their Rolodexes and their CEOs network because “ cold calling is dead,” and people don’t answer their phones anymore. Developing outbound sales takes time and training, too.

Outbound 130

Outbound Cold Calling Revelation Demand Generation Agencies 130

Tony Hughes

MARCH 13, 2018

It's being done right now in the field by a sales team near you [perhaps a competitor], it's remarkable and it's not for the faint of heart. Just reading Jonathan Farrington's statistic that, 'the average quota attainment in B2B sales is below 60%,' prompts me to lay out a blueprint on how to fix it. May the 'first in' win!

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63

Sales Hacker

APRIL 29, 2025

being led by a sales leader wasn’t like. And I ended up actually doing the whole range of that stuff, plus all the pre-sales. Now, in reality, we also talk about sales account management and customer support. That’s a tiny slice of marketing, but it goes into demand generation, and so that was revolutionized.

Microsoft 89

Microsoft Hiring Scale Engineering 89