Zoominfo

FEBRUARY 8, 2022

MarketingOS also includes strong integrations with popular sales and marketing systems, including Salesforce, Marketo, and Hubspot. ZoomInfo’s SalesOS and MarketingOS are built on the same data foundation, enabling teams to automate sales and marketing plays seamlessly across channels and share one view of the customer.

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

Pointclear

JULY 9, 2015

I recently read a quote by Jon Miller (Marketo founder and now the founder of the new company to watch called Engagio): "Demand generation [via marketing automation] is a highly efficient model for certain kinds (emphasis added) of businesses." They contact, qualify, and convert 12% of leads on average to SQLs (demos).

Lead Rank 100

Lead Rank Lead Scoring Sales Qualified Lead Leads 100

DiscoverOrg Sales

AUGUST 28, 2018

Every industry has something that’s top-of-mind,” says Demand Generation Specialist Dominique Catabay. The short answer, according to Marketo , is 7 words, although it differs wildly between industries and the quality of content. Seasonality. I like to use references to “end of quarter” or “end your month strong.”.

B2B 120

B2B Hubspot Marketo Account Based Marketing 120

Tony Hughes

OCTOBER 16, 2018

2015 will see the dawn of the rise of "LinkedIn Centers" to steadily replace traditional B2B marketing activities for demand generation and phone based telemarketing for lead generation (in-house or outsourced).

Social Selling 83

Social Selling LinkedIn Ideal Customer Profile Top of Funnel 83

The ROI Guy

AUGUST 3, 2011

Alinean continues to grow its customer and partner base, proving to be the preferred B2B value-based sales and marketing solution provider.

Demand Generation Agencies 51

Demand Generation Agencies Marketo Demand Generation Demand Generation Targets 51

InsightSquared

OCTOBER 22, 2018

According to a recent report from Marketo , misalignment between sales and marketing costs companies $1 trillion dollars annually. Marketing can answer questions like “What demand generated by marketing is sales following up on and ultimately being converted to revenue?”

Marketing 87

Marketing Analytics Lead Rank Lead Scoring 87

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. The responses came from 410 marketing and sales professionals who use Marketo, Oracle Eloqua, Pardot, HubSpot, or Act-On.

Vendor 63

Vendor Analytics Report Marketing 63

Sales Hacker Training

MARCH 14, 2023

Lead generation can be a mix of inbound or outbound techniques aimed at attracting potential customers to your product or service. Most B2B companies use some combination of sales development , demand generation, SEO , conversion rateoptimization, affiliate marketing and eCommerce to maximize their lead gen efforts.

Lead Rank 52

Lead Rank Lead Scoring Lead Generation Sales Qualified Lead 52

Sales Hacker

SEPTEMBER 16, 2019

He’s been an executive and/or VP for a variety of household names, such as Marketo, Adobe, and Oracle. He also had important stints at Oracle, Omniture, and particularly at Marketo, pre-IPO. This week on the Sales Hacker podcast, we speak with Jason Holmes , President and COO of Showpad. First, we want to thank our sponsors.

Omniture 62

Omniture Marketo Oracle Hiring 62

Green Lead's B2B

OCTOBER 20, 2010

Get the eBook and read what these other experts had to say about Pipelines and Funnels: Ardath Albee , CEO and B2B Marketing Strategist at Marketing Interactions Michael Brenner , Director of Online/Social Media at SAP North America Michael Damphousse , CEO/CMO of Green Leads LLC Christopher Doran , VP of Marketing at Manticore Technology Barbra Gago (..)

Top of Funnel 37

Top of Funnel Funnel Manticore Pipeline 37

Sales Hacker

DECEMBER 1, 2020

Matt Zilli, who was, I think, VP of marketing and then chief customer officer at Marketo is now CEO of Clarizen, also a great guy. Marketing was about demand generation, marketing was about building a pipeline. Does every CMO have to previously have been a director of demand generation? I don’t know.

Marketing 83

Marketing Scale Demand Generation Agencies Marketo 83

The ROI Guy

SEPTEMBER 15, 2011

Yes, we have an Interactive Content Connector service that supports seamless integration with CRM and lead management / marketing automation solutions such as salesforce.com, Marketo, Eloqua, SilverPop and more. The integration can be used in multiple ways to help streamline user interaction, capture and enrich leads.

Eloqua 40

Eloqua Marketo CRM Tools 40

Sales Hacker

MARCH 10, 2020

And we started using it internally and thought, what if we can use this tool to help our clients as well with their activities expand beyond PR to do more marketing and demand generation and lead nurturing for them? It’s not just pretty things.” ” What the first marketer should do [12:49].

Hiring 85

Hiring Demand Generation Agencies Marketing Trade Show 85

SalesLoft

NOVEMBER 5, 2019

With over 700,000 new Lucidchart registrations a month, Tyler has a big task as Director of Demand Generation. Tyler Bench is king of the wide funnel. However, with great user numbers, comes great responsibility. And we’re sending them an email that is highly relevant to what they did in the product.

Sales Qualified Lead 45

Sales Qualified Lead Lead Scoring Lead Rank Leads 45

SugarCRM

MAY 14, 2020

Marketing today has only grown in complexity and marketing automation helps to take the guesswork out of day-to-day marketing campaigns and aids teams in accelerating demand generation campaigns. If you’re looking for something a little more, check out our Pardot , Marketo , and Act-On switch kits. Stop Searching.

Resources 32

Resources SugarCRM Marketing Marketo 32

OnePageCRM

MARCH 2, 2017

Demand generation – Top of funnel, content marketing, social publishing. Aligning sales and marketing requires commitment from both. departments to work towards a common goal. Teams need to be structured and focused on reaching their targets together. Alignment extracts 208% more value from marketing with 108% less friction.

Top of Funnel 48

Top of Funnel Lead Rank Marketing Qualified Lead Lead Scoring 48

DiscoverOrg Sales

JUNE 15, 2018

Here’s the thing: Outbound lead and demand generation strategies WORK. Type in “outbound prospecting” into the jobs search on LinkedIn, and you’ll find VMWare, Amazon Web Services, Zendesk, Marketo, Riverbed, BugCrowd, The Financial Times – all posting jobs that require “outbound prospecting” (AKA “cold calling”).

Outbound 120

Outbound Cold Calling Webinar Metrics Revelation 120

Zoominfo

JUNE 18, 2018

Here’s the thing: Outbound lead and demand generation strategies WORK. Type in “outbound prospecting ” into the jobs search on LinkedIn, and you’ll find VMWare, Amazon Web Services, Zendesk, Marketo, Riverbed, BugCrowd, The Financial Times — all posting jobs that require “outbound prospecting” (AKA “cold calling”). They all do.

Outbound 130

Outbound Cold Calling Revelation Demand Generation Agencies 130

Tony Hughes

MARCH 13, 2018

Understand each others' pain and come to the center with insight generation which leads to demand generation rather than reactive servicing of demand. TAS Dealmaker, Pipeline Manager, HootSuite, Marketo, InsideView, Avention, HubSpot. Go ballistic in LinkedIn Groups.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63

Sales Hacker

OCTOBER 7, 2021

Prior to Tealium, she held leadership roles at Engagio and Marketo. She has extensive experience in business development, demand generation, inside sales, business transformation, and driving top line revenue. She is currently the CMO of Tealium, the trusted leader in real-time customer data orchestration.

Hiring 137

Hiring Ideal Customer Profile Top of Funnel Lead Rank 137