Demand Generation Marketing Territories 
Zoominfo
MARCH 17, 2025
Revenue operations leaders are confronting complex challenges on two fronts: designing smarter territories for expansion, and maximizing productivity for frontline go-to-market (GTM) teams. But many RevOps teams still struggle with inefficient segmentation, suboptimal territory design, and a lack of actionable insights.
SBI Growth
JANUARY 10, 2014
The impact to the individual sellers and their territories. Rebalancing of any territories due to the new quota. Identify any gaps and work to close using the following: Social prospecting - if you don’t think you will have enough leads from marketing, generate your own. Sales can’t rely on marketing alone.
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Zoominfo
JANUARY 5, 2023
A few years ago, companies looking to expand into new markets and territories might see a big budget as the surest sign of a serious campaign. At ZoomInfo, our demand generation team engages hundreds of thousands of global customers and prospects every month using our MarketingOS platform.
The Pipeline
APRIL 17, 2013
I remember when I first started working for a company back in the early 1990’s (before we had web mail), the company had two main product lines, and had the usual territories across the continent, primarily driven by geography. Again, nothing wrong with the thinking or reality, just the lack of consistently delivering against plan.
SBI Growth
NOVEMBER 23, 2013
Hunters assume a generalist role in a territory. Is marketing aligned with this new methodology? This would be marketing. Presentations, sell sheets, and demand generation all need to be updated with Challenger messaging. If you don’t coordinate with marketing, you’ll need to produce this content yourself.
The Pipeline
FEBRUARY 3, 2012
Stored in Attitude , Business Acumen , EDGE Sales Process , Metrics , Productivity , Sales Success , Territory Alignment , execution. By shrinking your territories, strategically where it make sense. logically shrink territories. logically shrink territories. Not all sales people have the same skills.
The Pipeline
NOVEMBER 25, 2011
Top Sales & Marketing Awards 2011. Stored in Attitude , Awards , Business Acumen , Communication , Compete , Marketing , Sales Success , execution , qualifying. One for Top Sales & Marketing Blog , where I share the company of last year’s winner S. Demand Generation. March 2008. February 2008. Book Notice.
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