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Translation: Even if the CEO/CFO allocate more money to you (the CSO), you should allocate some of those dollars to Marketing. This will assure that the right amount of potential Buyers are brought into the funnel, and subsequently passed along to your Sales Team. Sales and Marketing Teamwork = Success.
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Efficiency is also important in your go-to-market motions, but efficiency doesn’t always necessarily mean velocity. An ABS concentrates on a set of target accounts within a defined market. When the economy is uncertain and revenue is hard to come by, sales and marketing teams alike crave quick wins and instant gratification.
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