Demand Generation Marketing Pivotal 
SBI Growth
DECEMBER 12, 2012
SBI’s CEO Greg Alexander, was recently quoted in Hubspot’s “ 20 Marketing Trends & Predictions for 2013 & Beyond ”. CEO’s are paying more attention to marketing’s contribution and are holding them accountable for revenue generation.”. Marketing leaders need to drive a strong impact to show a return on investment.
SBI Growth
NOVEMBER 27, 2013
The buzz around the water cooler is that marketing botched it from the get-go. As the marketing leader, you play a pivotal role in bringing the new offering to market. Unfortunately, most marketing leaders don’t know or under-estimate what’s involved. Are their new markets to enter? So do careers.
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Zoominfo
FEBRUARY 24, 2025
In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. Consider the case of generative AI. Lets see how.
Sales and Marketing Management
NOVEMBER 11, 2020
Author: Jen Smith, VP Marketing, MarketingProfs In the “Before Times” – way before the start of the COVID-19 pandemic – virtual events were often seen as lesser-than to in-person, bigger-budget events. More than three-quarters of event planners (78%) believe that moving forward, in-person events will pivot to hybrid models. .
Sales Hacker
OCTOBER 20, 2023
Here is how to think about ownership and process: Ownership Who should take ownership for the creation process and content that the sales team uses – marketing or sales? As for who takes ownership, this is how it’s reported to be most effective: Ownership of the assets: marketing. Well… it’s a bit of a trick question.
SBI
OCTOBER 12, 2017
In the B2B marketing arena, Account Based Marketing (ABM) is on fire these days, and it isn’t showing signs of cooling off anytime soon. You can achieve a higher close rate with an ABM strategy if 1) you’re focused on best-fit accounts, and 2) your sales and marketing teams are aligned. then you’re cheating yourself.
The Pipeline
AUGUST 12, 2011
” That’s the pivotal moment when I learn what their hopeful outcome is. Demand Generation. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth. They can be a quick quip when the other person takes a breath, such as, “Is there a question in there?”
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