SBI Growth

JUNE 1, 2013

I recently had a conversation with a marketing VP of an equipment manufacturing firm. Her key objectives were: Generating demand at the top of the funnel & acquiring new customers. Justifying her marketing spend and showing an ROI on her initiatives. C-Suite Marketing Ignorance was her biggest impediment to success.

Top of Funnel 296

Top of Funnel Buyer Persona Marketing Sales Qualified Lead 296

The Pipeline

APRIL 27, 2011

The six elements of a perfect sales meeting. Stored in Attitude , Business Acumen , Coaching , Emotional Intelligence(EQ) , Guest Post , Sales Leadership , Sales Management , Sales Meetings. Do you dread the weekly sales team meeting? Here are the six elements that, combined, make for a powerful regular sales team meeting.

Sales Meeting 251

Sales Meeting Pipeline Meeting Hiring 251

SBI Growth

JANUARY 4, 2013

World Class marketing leaders approach Sales Kick-off as an engagement opportunity. Gone are the days of marketing’s participation limited to a marketing ‘timeslot’ presentation. Marketing leaders are active participants throughout the sales meetings. This approach damages marketing credibility.

Marketing 297

Marketing Buyer Persona Demand Generation Demand Generation Targets 297

SBI Growth

JANUARY 17, 2013

Recent enhancements to LinkedIn’s social network should be leveraged to generate leads. Engaging with these enhancements will drive Demand Generation. The Marketing team can help support sales rep social sellers by growing their own networks. In a time strapped environment, what are the “Must do’s” for Marketing teams?

LinkedIn 332

LinkedIn Marketing Ideal Customer Profile Networking 332

SBI Growth

APRIL 22, 2013

This blog is targeted to marketing leaders frustrated with leads being rejected by the sales force. There are two steps to evaluate why the field ignores/rejects marketing leads. Download the Sales & Marketing 10-Point Checklist to Lead Generation Alignment to evaluate with your peer in sales.

Sales Qualified Lead 239

Sales Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 239

SBI Growth

DECEMBER 30, 2012

Over the past year, there have been many great Marketing & Lead Generation blog posts. I offer you an executive summary of key takeaways from SBI’s marketing related posts. I have compiled the top 15 questions to evaluate your performance against best-in-class marketing operations. I created Buyer Personas ?

Marketing 297

Marketing Face-to-face Buyer Persona Lead Rank 297

Zoominfo

FEBRUARY 24, 2025

In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. Consider the case of generative AI. Lets see how.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

The Pipeline

MAY 23, 2011

LinkedIn: Social-ism Meets Capital-ism – Sales eXchange – 98. What happens when social-ism meets capital-ism? Going public changes things, it makes one central mantra superior to all others, that mantra being profit; in fact it now has to be profits that exceed Street expectations, because merely meeting expectations is not enough.

LinkedIn 241

LinkedIn Pipeline Meeting Social Media 241

SBI Growth

APRIL 22, 2013

This blog is targeted to marketing leaders frustrated with leads being rejected by the sales force. There are two steps to evaluate why the field ignores/rejects marketing leads. Download the Sales & Marketing 10-Point Checklist to Lead Generation Alignment to evaluate with your peer in sales.

Sales Qualified Lead 276

Sales Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 276

SBI Growth

DECEMBER 6, 2012

This is an executive-level overview of the Internal Content Marketing Agency (ICMA). What is an Internal Content Marketing Agency? It can be located within your Sales or Marketing organizations. It produces content of sufficient quantity and quality to meet the needs of the Marketing and Sales departments.

Demand Generation Agencies 267

Demand Generation Agencies Marketing Hiring Demand Generation 267

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services. One of Cirrus Insight’s key strengths is its ability to minimize scheduling friction.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

SBI Growth

JANUARY 10, 2014

Once you have your managers onboard it is time to meet with the team. Identify any gaps and work to close using the following: Social prospecting - if you don’t think you will have enough leads from marketing, generate your own. Sales can’t rely on marketing alone. If your marketing team needs help. Next Steps.

Quota 316

Quota Top of Funnel Territories Marketing Qualified Lead 316

SBI Growth

MAY 14, 2013

That’s a question I often hear from marketing leaders. The one thing the best marketers are doing is Contextual Content Marketing. CONTEXTUAL CONTENT MARKETING. Enter Contextual Content Marketing. Most marketing departments are replete with content. “What are my competitors doing that I am not?”

Buyer Persona 314

Buyer Persona Lead Nurturing Demand Generation Agencies Demand Generation 314

SBI Growth

NOVEMBER 26, 2013

Next, Doug had to decide if his team could effectively target the market. And with a new market, comes the need for qualified leads. Likelihood of Success: Based on the team and culture, what is our probability of meeting our objectives? Demand generation. How many were there and how did they prefer to buy?

Demand Generation 282

Demand Generation Demand Generation Targets Sales Operations Analysis 282

Sales and Marketing Management

NOVEMBER 11, 2020

Author: Jen Smith, VP Marketing, MarketingProfs In the “Before Times” – way before the start of the COVID-19 pandemic – virtual events were often seen as lesser-than to in-person, bigger-budget events. The effect was more like an awards show, complete with multiple camera angles and special guests, and less like a simple virtual meeting.

Demand Generation Agencies 358

Demand Generation Agencies Face-to-face Lead Rank Conference 358

Zoominfo

JANUARY 16, 2025

In B2B marketing, context is king. Without the right context, marketers risk burning time, budget, and internal goodwill on campaigns that just dont drive results. Understanding Intent Data: From Noise to Opportunity Intent data is a familiar concept to marketers, but it has evolved significantly in the past several years.

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

SBI Growth

NOVEMBER 6, 2013

Impacting a marketing team’s output in that short period of time requires a quick start. B2B CMO’s are expected to deliver hard Lead Generation metrics: Quantity of Sales Qualified Leads to the sales force. Marketing contribution as a % of Pipeline Opportunities. Marketing contribution as a % of Revenue.

Top of Funnel 282

Top of Funnel Demand Generation Agencies Sales Qualified Lead Cancellation 282

SBI Growth

APRIL 26, 2013

Meeting with their leadership team, I asked “ Do you know your customer? ” Yes… we better know our customer”, was the response from the head of marketing. The burden of “selling when a rep isn’t present” has shifted to the marketing department. Unfortunately, most marketers are ill-equipped to do in-depth Buyer Research.

Customer 316

Customer Buyer Persona Survey Demand Generation 316

The Pipeline

NOVEMBER 25, 2011

Top Sales & Marketing Awards 2011. Stored in Attitude , Awards , Business Acumen , Communication , Compete , Marketing , Sales Success , execution , qualifying. One for Top Sales & Marketing Blog , where I share the company of last year’s winner S. Demand Generation. March 2008. February 2008. Book Notice.

Pipeline 215

Pipeline Webinar Metrics Marketing Hiring 215

Zoominfo

AUGUST 24, 2021

Whether it’s to access fast customer support, resolve a technical issue, or simply connect to a sales representative, more and more companies are adopting chatbots and conversational marketing platforms to their websites. Chatbots are the perfect tool to improve your website conversion rates while seamlessly fitting into your demand engine.

Demand Generation Targets 130

Demand Generation Targets Demand Generation Engineering Top of Funnel 130

SBI Growth

FEBRUARY 5, 2013

As a Marketing Leader, you pay attention to mobile trends. If you don’t, lead generation efforts will hit road blocks. Best in class marketers evolved beyond mobile optimized websites. Mobile adoption as a marketing tool became readily apparent as we watched the latest Super Bowl commercials. What did we learn?

Lead Rank 325

Lead Rank Lead Scoring Advertising Advertising 325

Sales and Marketing Management

OCTOBER 23, 2017

Author: Paige Musto In marketing, much like in life, success is often a function of how well you plan – how much you’re willing to research, strategize, optimize your approach. Mankind’s earliest marketers knew this: Umbricius Scaurus , a resident of Pompeii in the first century, A.D, Marketing adapted to taste and preference. .

Marketing 192

Marketing eBook Social Media Trade Show 192

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What is Lead Generation? Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion. B2B Lead Generation Sources.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

The Pipeline

SEPTEMBER 30, 2011

23 Marketing Tips For Avoiding Small Business Failure. Stored in Attitude , Communication , Communication Strategy , Compete , Guest Post , Marketing , execution. Unfortunately there are also many sales and marketing reasons. Implementing the program is the key to marketing success. Avoid Ad Hoc Marketing.

Small Business 253

Small Business Small Business Pipeline Marketing 253

Zoominfo

OCTOBER 13, 2021

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

SBI Growth

FEBRUARY 18, 2013

The year I first introduced the methodology for creating buyer personas specifically for marketing and sales. Buyer personas can be a big help in aligning marketing and sales around a launch. You Have Entered New Markets. Have you expanded into new geographic or vertical markets? Design To Meet Needs Of Intended Users.

Buyer Persona 312

Buyer Persona Buyer Lead Nurturing Lead Rank 312

Hubspot Sales

NOVEMBER 12, 2024

Aaron Whittaker , VP of Demand Generation & Marketing at Thrive Digital Marketing Agency , says, "Sending a personalized video message can be surprisingly effective in re-engaging unresponsive prospects. For example, I once had a prospect who went silent after our initial meeting.

Demand Generation Agencies 115

Demand Generation Agencies Prospecting Strategy Follow-up 115

SBI Growth

OCTOBER 28, 2013

Meet Doug Kuiper. He’s facing the extraordinary pressure of leading a Marketing organization at a firm poised to go public. They constantly prepare to meet tomorrow’s buyer behavior and marketing demands. The demands for the CMO keeping pace with the market require constant recalibration. Background.

Outsourcing Services 300

Outsourcing Services Demand Generation Agencies Lead Rank Lead Scoring 300

Zoominfo

NOVEMBER 14, 2024

When we launched ZoomInfo Marketing in 2022, our goal was to bring ZoomInfo’s unparalleled B2B data and insights to demand generation and marketing teams. We believe this rapid journey both validates our initial vision and reinforces our commitment to innovation as we continue to grow and serve B2B marketers everywhere.

Account Based Marketing 147

Account Based Marketing Intent Data Vendor Intent Signal 147

SBI Growth

FEBRUARY 19, 2013

As a sales and marketing consultancy, our firm has participated in hundreds of sales transformations. These problems meet the criteria above. Marketing needs to be running demand generation campaigns in advance so sales has leads. These need to be connected in a Sales & Marketing Supply Chain.

Promotion 310

Promotion Demand Generation Demand Generation Targets Intent 310

SBI Growth

JANUARY 31, 2013

You exit the meeting with a plan to move forward. Pinpointing exactly how to communicate your brand message to a target audience can be one of the most perplexing challenges in marketing. Pre-Internet, marketing communications is where messaging mattered most. Your team has developed a messaging strategy.

Buyer Persona 330

Buyer Persona Customer Demand Generation Agencies Scale 330

Zoominfo

APRIL 25, 2021

Whether it’s to access fast customer support, resolve that technical issue, or simply connect to a sales representative, more and more companies are adopting chatbots and conversational marketing platforms to their website. Chatbots are the perfect tool to amp up your website while seamlessly fitting into your demand generation engine.

Demand Generation 100

Demand Generation Demand Generation Targets Engineering Top of Funnel 100

SBI Growth

DECEMBER 24, 2012

Ignoring Content Marketing. Content “sells” your product before your Buyer meets with your rep. It generates leads by pulling people to your website (and in other ways). Take the simple example of Marketing Automation technology. It can be wonderful for helping you stimulate and manage latent sales demand.

Hiring 326

Hiring Lead Rank Collateral Case Study 326

Pointclear

MAY 20, 2016

Make marketing accountable for sourcing revenue is the third of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. Measuring marketing’s contribution to revenue. Tier 3: SMB/Channel Accounts.

Sales Qualified Lead 133

Sales Qualified Lead Marketing Demand Generation Demand Generation Targets 133

The Pipeline

MAY 20, 2011

You meet him for the first time and he’s done a ton of research. So when you meet, instead of a consultative discussion where you tease out his problems, explore the impact, and suggest ideas – he’s grilling you on technical points. And that completely changes the dynamic of a sales meeting. You know the guy.

Pipeline 313

Pipeline Twitter Small Business Small Business 313

Pointclear

MAY 14, 2013

My guest today is Michael Brenner, Vice President of Marketing and Content Strategy at SAP and Managing Editor for the SAP Business Innovation site. At SAP, Michael’s challenge is to transform social business and content marketing to reduce cost-per-acquisition of new customers. Sales and Marketing Need to Speak a Common Language.

Top of Funnel 260

Top of Funnel SAP Cost per Acquisition Customer 260

SBI Growth

AUGUST 26, 2013

Sales leaders recognize that marketing has a role. The purpose of this article is for Marketing leaders to; 1. Marketing dollars spent with agencies are multitudes greater than what a sales leader typically spends with 3 rd parties. The sales leader has difficulty seeing the marketing spend as prudent.

Demand Generation Agencies 306

Demand Generation Agencies Advertising Advertising Top of Funnel 306