Do CEOs Need ‘Doers’ or ‘Strategists’ Leading Marketing?
SBI Growth
OCTOBER 30, 2012
However, if you think you need a highly experienced marketing strategist to take your company from $50M to $100M, think again. CEOs of emerging growth companies need ‘doers’ leading marketing. Training sales to sell new products. Because ‘doers’ are willing to roll up their sleeves and work with sales to hit the number.
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