Demand Generation Margin Tools 
SBI Growth
OCTOBER 24, 2012
A more robust framework for the ROMI (Return on Marketing Investment) calculation is required at the campaign level to provide a reliable picture of Lead Generation efforts. The Integrated ProForma campaign tool provides clarity to establish a solid ROI representing the total impact to drive results. It doesn't pass the smell test.
The Pipeline
MARCH 6, 2012
In these times of shrinking margins and diminishing returns, Mark’s insights will change the way you think about discounting, price, negotiating, and, above all, the all-important concept of value. Demand Generation. Sales Tool. All sales aren’t created equal. Book Notice. Book Review. Business Acumen. Cold calling.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Pipeline
FEBRUARY 3, 2012
One approach that intrepid leaders can look to is too shrink the size of territories, based on a number of factors driven by deal size, length of cycle, nature of the offering (new or mature), is the focus margin or market share, is there opportunity for organic growth, or strictly competitive account growth, and others. Demand Generation.
The Pipeline
APRIL 8, 2011
Similarly in the market world, you have to entice a clientele base by promoting heavily without really striving for a high profit margin. Demand Generation. Sales Tool. We started by building or repairing wells and bridges and offering education to anyone who was interested. Book Notice. Book Review. Business Acumen.
The Pipeline
MARCH 2, 2012
Demand Generation. Sales Tool. As with all things worth doing in sales, there is some work involved, despite what some soothsayers will tell you, there is no silver bullet in sales. First, identify those things above price, and those item that help balance or neutralize price. Book Notice. Book Review. Business Acumen.
InsightSquared
JANUARY 23, 2019
Whether your sales and marketing teams are crushing their numbers or they are struggling to generate sufficient pipeline, there is always a desire for more leads at the top of the proverbial funnel. At better-aligned organizations, you’re likely having conversations about improving the conversion rate of your leads.
The ROI Guy
FEBRUARY 21, 2012
The Value of a Lead The new content and tools are likely to require an investment on your part, to develop the new content and interactive tools to meet new buyer expectations. Using a 25% margin figure: · Avg margin per lead (at 25% margin) = $145 / lead S o what do your numbers tell you about the value per lead?
Expert insights. Personalized for you.
293 
Let's personalize your content