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Unlocking the Power of Marketing Account Intelligence Software

Zoominfo

This is the value of marketing account intelligence software. With marketing account intelligence software, teams can focus their efforts on accounts with the highest probability of converting into loyal customers. Businesses are constantly seeking ways to gain an edge and connect with their ideal customers more effectively.

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Visitor Identification Software: Turning Anonymous Site Visits into Leads

Zoominfo

Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. What is Visitor Identification Software? Unlike basic analytics, this software bridges the gap between raw traffic data and actionable sales intelligence.

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Account-Based Marketing Software: Top Tools to Target Your Accounts

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And account-based marketing software is what helps your team nail all three with perfection. ABM software tools tend to have similar capabilities and characteristics. We’ve pulled together this list of top ABM advertising software platforms to help bring some clarity to your search. What is Account-Based Marketing Software?

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The Pipeline ? Mobile Apps for the Mobile Sales Force

The Pipeline

We at Software Advice typically focus on sales force automation software , but we decided to broaden our focuse and see what is available on mobile devices to match the needs of a mobile sales force. You can see her articles regularly on the Software Advice blog. Demand Generation. 2Fwww.facebook.com. Book Notice.

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Top Lead Generation Statistics for 2018

Zoominfo

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

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GTM 108: From CPA to CRO – Lessons from a 25-Year Software Sales Career with Matt Breslin

Sales Hacker

As Upland’s Chief Revenue Officer, Matt Breslin oversees customer success, demand generation and communications, sales, revenue enablement, and revenue analysis, supporting our Shared Services Organization. Matt has 25 years of experience in the software industry, most recently leading a $700 million business at Infor.

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4 Ways to Enhance Your Sales Development Rep With Automation

Sales and Marketing Management

SDRs can focus on discovering how best to connect with leads while automated software does the mundane work of identifying, contacting, and following up with prospects. Empowering your SDRs with the right automated software can help them thoroughly research your buyers before reaching out. Making Automation Work for Your SDRs.