SBI Growth

DECEMBER 30, 2012

Over the past year, there have been many great Marketing & Lead Generation blog posts. I offer you an executive summary of key takeaways from SBI’s marketing related posts. I have compiled the top 15 questions to evaluate your performance against best-in-class marketing operations. I am driving leads with LinkedIn ?

Marketing 297

Marketing Face-to-face Buyer Persona Lead Rank 297

SBI Growth

OCTOBER 14, 2013

The annual CMI/MarketingProfs B2B Content Marketing Benchmarks study validates the move toward Content Marketing. Marketing leaders understand that content marketing is King. We are seeing marketing budgets increasing the content development line item. What is the Internal Content Marketing Offering?

Demand Generation Agencies 316

Demand Generation Agencies Marketing How To Face-to-face 316

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Don’t believe us?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Social Media 130

The Pipeline

MAY 23, 2011

LinkedIn: Social-ism Meets Capital-ism – Sales eXchange – 98. Or more to the point, can a publicly traded LinkedIn serve two masters at one time? Or more to the point, can a publicly traded LinkedIn serve two masters at one time? Demand Generation. The Pipeline Renbor Sales Solutions Inc.s Add a Comment.

LinkedIn 241

LinkedIn Pipeline Meeting Social Media 241

SBI Growth

JUNE 19, 2013

If you are a small company marketing leader, updating your CEO can be a challenge. Really bad and start updating your LinkedIn profile for recruiters. Bring your marketing strategy and budget to the CEO and request feedback and approval. Be prepared to: Walk him through your demand generation activities.

Marketing 276

Marketing Top of Funnel Sales Qualified Lead Demand Generation 276

SBI Growth

NOVEMBER 6, 2013

Impacting a marketing team’s output in that short period of time requires a quick start. B2B CMO’s are expected to deliver hard Lead Generation metrics: Quantity of Sales Qualified Leads to the sales force. Marketing contribution as a % of Pipeline Opportunities. Marketing contribution as a % of Revenue.

Top of Funnel 282

Top of Funnel Demand Generation Agencies Sales Qualified Lead Decision Maker 282

Pointclear

MAY 8, 2013

Andy Gray is a senior marketing professional with proven expertise in directing, centralizing, and strengthening how customers are acquired and retained as well as how companies are positioned through marketing strategies, demand generation, sales support and enablement programs, market research and product development.

Quota 201

Quota Cost per Lead Marketing Salary 201

SBI Growth

APRIL 29, 2013

Marketing has plans to help with better Demand Generation and Lead Management. To this end, sales leaders have reached across the aisle and engaged Marketing. Marketing has big plans. People are starting to understand the science of increasing interest and demand. Leverage Linkedin.

Hiring 276

Hiring Demand Generation Agencies LinkedIn Sales Qualified Lead 276

SBI Growth

JANUARY 10, 2014

Identify any gaps and work to close using the following: Social prospecting - if you don’t think you will have enough leads from marketing, generate your own. Sales can’t rely on marketing alone. Use LinkedIn to expand your profiles, reach, and referrals to close the gap. If your marketing team needs help.

Quota 316

Quota Top of Funnel Territories Marketing Qualified Lead 316

The Pipeline

NOVEMBER 25, 2011

Top Sales & Marketing Awards 2011. Stored in Attitude , Awards , Business Acumen , Communication , Compete , Marketing , Sales Success , execution , qualifying. One for Top Sales & Marketing Blog , where I share the company of last year’s winner S. Demand Generation. March 2008. February 2008. Book Notice.

Pipeline 215

Pipeline Webinar Metrics Marketing Hiring 215

Hubspot Sales

JULY 2, 2020

LinkedIn is a strictly professional, B2B platform — qualities that set it apart from most of the social media ecosystem. By LinkedIn's own estimate , 97% of B2B marketers use the platform to support their content marketing efforts. Here is some insight about LinkedIn video specs and best practices.

LinkedIn 134

LinkedIn Video Cost Per Click Campaigns 134

The Pipeline

SEPTEMBER 30, 2011

23 Marketing Tips For Avoiding Small Business Failure. Stored in Attitude , Communication , Communication Strategy , Compete , Guest Post , Marketing , execution. Unfortunately there are also many sales and marketing reasons. Implementing the program is the key to marketing success. Avoid Ad Hoc Marketing.

Small Business 253

Small Business Small Business Pipeline Marketing 253

Pointclear

MAY 14, 2013

My guest today is Michael Brenner, Vice President of Marketing and Content Strategy at SAP and Managing Editor for the SAP Business Innovation site. At SAP, Michael’s challenge is to transform social business and content marketing to reduce cost-per-acquisition of new customers. Sales and Marketing Need to Speak a Common Language.

Top of Funnel 260

Top of Funnel SAP Cost per Acquisition Customer 260

The Pipeline

FEBRUARY 15, 2012

Stored in Business Acumen , Coaching , Demand Generation , Hiring Sales Talent , Planning , Sales Force Alignment , Sales Leadership , Sales Management , Sales Strategy , Sales Success , Sales eXchange , execution. Demand Generation. When Sales Met Marketing. Community Marketing Blog. Book Notice.

Pipeline 223

Pipeline Hiring Demand Generation Demand Generation Targets 223

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Software 130

Zoominfo

FEBRUARY 1, 2018

As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. That won’t change.

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

SBI Growth

APRIL 2, 2020

There is no doubt that life is going to look a little bit different coming out of the COVID-19 pandemic. We have seen medical professionals turn to telemedicine, elementary school students begin eLearning, and even fine dining restaurants start.

Strategy 292

Strategy Marketing Top of Funnel Demand Generation 292

The Pipeline

FEBRUARY 22, 2012

Stored in Attitude , Business Acumen , Buying Process , Demand Generation , Lead Management , Prospecting , Sales 2.0 , Sales Strategy , Sales Success , Sales Technique , Sales Tip , Video , execution. Demand Generation. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth.

Pipeline 216

Pipeline Prospecting Sales Qualified Lead Demand Generation 216

The Pipeline

DECEMBER 7, 2011

Demand Generation. When Sales Met Marketing. Community Marketing Blog. Join the Renbor Sales Solutions LinkedIn Group. Sales and Marketing Loudmouth. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait.

Pipeline 245

Pipeline Cold Calling Webinar Metrics Hiring 245

The Pipeline

JANUARY 18, 2012

Demand Generation. When Sales Met Marketing. Community Marketing Blog. Join the Renbor Sales Solutions LinkedIn Group. Sales and Marketing Loudmouth. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait.

Pipeline 253

Pipeline Cold Calling Hiring Compensation 253

The Pipeline

MAY 20, 2011

Ian Brodie is a Marketing Speaker and Coach who helps consultants, coaches and other professionals attract and win more clients. LinkedIn is a two way street, now your prospects know your background. Small Business Sales and Marketing Magic. Small Business Sales and Marketing Magic | Free Web Design Tucson. Hashim Ali.

Pipeline 313

Pipeline Twitter Small Business Small Business 313

DiscoverOrg Sales

APRIL 23, 2019

The average marketing department spends a LOT of money on trade shows and events – to the tune of 32% ?f Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

The Pipeline

OCTOBER 26, 2011

Demand Generation. When Sales Met Marketing. Community Marketing Blog. Join the Renbor Sales Solutions LinkedIn Group. Sales and Marketing Loudmouth. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait.

Pipeline 240

Pipeline Lead Scoring Lead Rank Cold Calling 240

The Pipeline

NOVEMBER 16, 2011

Demand Generation. When Sales Met Marketing. Community Marketing Blog. Join the Renbor Sales Solutions LinkedIn Group. Sales and Marketing Loudmouth. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait.

Pipeline 240

Pipeline Cold Calling Hiring Compensation 240

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

The Pipeline

JUNE 15, 2011

For some it is the “competition”, encouraging sellers to focus on the buyer’s circumstance and market view rather than product. This has become much more the case since the introduction of the marketing term Sales 2.0. Demand Generation. When Sales Met Marketing. Community Marketing Blog.

Pipeline 241

Pipeline Cold Calling Webinar Metrics Hiring 241

The Pipeline

JULY 25, 2011

Demand Generation. When Sales Met Marketing. Community Marketing Blog. Join the Renbor Sales Solutions LinkedIn Group. Sales and Marketing Loudmouth. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait.

Pipeline 265

Pipeline Hiring Top of Funnel Vendor 265

Hubspot Sales

NOVEMBER 21, 2018

When your unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years.

Paid Content 145

Paid Content Top of Funnel Lead Rank Webinar Metrics 145

The Pipeline

MARCH 9, 2011

Demand Generation. When Sales Met Marketing. Community Marketing Blog. Join the Renbor Sales Solutions LinkedIn Group. Sales and Marketing Loudmouth. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait.

Pipeline 238

Pipeline Cold Calling Hiring Compensation 238

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

The Pipeline

AUGUST 10, 2011

Demand Generation. When Sales Met Marketing. Community Marketing Blog. Join the Renbor Sales Solutions LinkedIn Group. Sales and Marketing Loudmouth. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait.

Sales Cycle 244

Sales Cycle Pipeline Conversion Webinar Metrics 244

Zoominfo

DECEMBER 20, 2019

Every industry has something that’s top-of-mind,” says Demand Generation Specialist Dominique Catabay. For example, we sell to sales and marketing, so the fiscal calendar year drives decisions for our prospects. XX email marketing trends you must know.” I like to use puns in marketing emails.”. Seasonality.

B2B 243

B2B Hubspot Marketo Account Based Marketing 243

The Pipeline

MARCH 16, 2011

Demand Generation. When Sales Met Marketing. Community Marketing Blog. Join the Renbor Sales Solutions LinkedIn Group. Sales and Marketing Loudmouth. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait.

Pipeline 235

Pipeline Cold Calling Hiring Compensation 235

Sales Hacker

FEBRUARY 27, 2024

Amanda Cole serves as Chief Marketing Officer, leading the execution of the company’s marketing strategy to drive further business demand and brand awareness. She previously served as the company’s Senior Vice President of Global Marketing, having joined in January 2021 through the acquisition of Exponea.

Marketing 100

Marketing Marketing Qualified Lead Demand Generation Demand Generation Targets 100

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

The Pipeline

FEBRUARY 20, 2012

Stored in Attitude , Communication , Communication Strategy , Demand Generation , EDGE Sales Process , Funnel management , Impact Questions , Interactive Selling , Next Steps , Proactive , Sales Strategy , Sales Success , Sales eXchange , execution , qualifying. Demand Generation. When Sales Met Marketing.

Pipeline 218

Pipeline Top of Funnel Hiring Demand Generation 218

The Pipeline

FEBRUARY 8, 2012

Demand Generation. When Sales Met Marketing. Community Marketing Blog. Join the Renbor Sales Solutions LinkedIn Group. Sales and Marketing Loudmouth. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait.

Pipeline 228

Pipeline Top of Funnel Cold Calling Webinar Metrics 228