Do CEOs Need ‘Doers’ or ‘Strategists’ Leading Marketing?
SBI Growth
OCTOBER 30, 2012
CEOs of emerging growth companies need ‘doers’ leading marketing. Training sales to sell new products. Pipeline Creation – Demonstrated results from Demand Generation, Inbound Marketing & Content Marketing campaigns. Because ‘doers’ are willing to roll up their sleeves and work with sales to hit the number.
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