Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? What is a Lead? The Lead Generation Process.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

OCTOBER 5, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Targets Demand Generation Paid Content 130

SBI Growth

SEPTEMBER 18, 2012

As next year’s new plans take shape, the VP of Sales will be leaning on CMO's for more leads. What channel of Demand Generation can yield the highest return and sustained success? Getting the most out of SEO is low-hanging fruit to drive qualified leads into the top of the funnel.

Top of Funnel 276

Top of Funnel Lead Scoring Lead Rank Funnel 276

Zoominfo

MARCH 17, 2025

Sales Operations & Strategy Director Andy Ruffles and his team sought a solution that would streamline data ingestion, eliminate redundant administrative tasks, and equip RMs with comprehensive insights to prioritize high-value prospects. Improved demand generation and account-based marketing (ABM) strategies.

Territories 130

Territories Ideal Customer Profile Account Based Marketing Lead Rank 130

SBI Growth

OCTOBER 30, 2012

However, if you think you need a highly experienced marketing strategist to take your company from $50M to $100M, think again. CEOs of emerging growth companies need ‘doers’ leading marketing. They don’t see value in spending time in the field with sales to learn more about your audience and how to better engage them.

Lead Scoring 331

Lead Scoring Lead Rank Hiring Marketing Qualified Lead 331

Sales and Marketing Management

NOVEMBER 30, 2018

I had supported sales throughout my career, but when it came to the age-old argument about who was to blame if sales failed to hit the mark, I was squarely in marketing’s corner: “we” always produced more than enough leads. Turns out, the leads weren't good, the process was backwards, and sales was shouldering all the burden.

Lead Rank 191

Lead Rank Revenue B2B Demand Generation Targets 191

SBI Growth

APRIL 8, 2013

DEMAND GENERATION. You also need someone responsible for launching, measuring and optimizing all demand generation channels. What are the best demand generation levers to pull to stimulate inquiries? Measuring – Marketing automation delivers the ability to measure campaign effectiveness.

Top of Funnel 319

Top of Funnel Marketing Demand Generation Targets Demand Generation 319

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ).

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Targets Demand Generation Social Media 130

Zoominfo

JANUARY 5, 2023

At ZoomInfo, our demand generation team engages hundreds of thousands of global customers and prospects every month using our MarketingOS platform. Get a Demo Ranked campaign tiers can organize lists by region or other value-based segmentation. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Cost per Lead 130

Cost per Lead Demand Generation Targets Demand Generation Lead Rank 130

SBI Growth

OCTOBER 19, 2012

The purpose of this blog post is to provide marketing leaders with a five minute executive summary explaining the new offering and what it means to your business. Now is the time to double down on your LinkedIn Lead Generation efforts by engaging these new features: Endorsements. Influencers (Content from Thought Leaders).

Lead Generation 317

Lead Generation LinkedIn Sales Qualified Lead Lead Scoring 317

SBI Growth

OCTOBER 19, 2012

The purpose of this blog post is to provide marketing leaders with a five minute executive summary explaining the new offering and what it means to your business. Now is the time to double down on your LinkedIn Lead Generation efforts by engaging these new features: Endorsements. Influencers (Content from Thought Leaders).

Lead Generation 314

Lead Generation LinkedIn Sales Qualified Lead Lead Scoring 314

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? What is a Lead?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

The Pipeline

OCTOBER 26, 2011

Meaning of Value? Stored in Attitude , Business Acumen , Communication , EDGE Sales Process , Impact Questions , Interactive Selling , Proactive , Sales Strategy , Sales Success , Sell Better , Value , Video , execution. One word that is used a lot in sales, probably over used, is Value. Demand Generation.

Pipeline 240

Pipeline Lead Scoring Lead Rank Cold Calling 240

SBI Growth

OCTOBER 24, 2012

Simple ROI calculations based on lead source have muddied the waters. These one dimensional views over emphasize the value of the clicked action, and under emphasize comprehensive efforts to drive the action. The Integrated ProForma campaign tool provides clarity to establish a solid ROI representing the total impact to drive results.

Demand Generation Agencies 293

Demand Generation Agencies Marketing Demand Generation Targets Demand Generation 293

SBI Growth

MARCH 5, 2013

When you ask why the number is getting missed: Sales tells you they aren’t getting enough leads from marketing. Marketing says sales can’t convert leads to orders. Demand Generation – Creating interest and attracting new potential customers. Lead Management – Converting leads to qualified opportunities.

Education 320

Education Top of Funnel Sales Qualified Lead Demand Generation Targets 320

Zoominfo

JANUARY 16, 2025

But with the right symphony of supporting information, go-to-market teams can leverage intent data to deliver precise, tailored, and timely campaigns that surface truly interested prospects. Turning Signals to Action Once youre successfully stacking those signals, consider using advanced GTM AI tools to draw out insights at scale.

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

LeadBoxer

SEPTEMBER 27, 2020

Business-to-business (B2B) demand generation is important for any business. Awareness of your business’ products and services involves demand generation marketing strategies. You can skip some parts of the post and jump ahead: What is Demand Generation Marketing?

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Targets Demand Generation Top of Funnel 105

SBI Growth

JANUARY 22, 2013

Few marketing teams of $100M+ companies are built for modern demand generation. Marketing team structures too often are remnants from the days of print ad dominance. Marketing teams advanced effectively with this approach in the past. Buyers expect value-based content, not brochure-ware.

Demand Generation Targets 322

Demand Generation Targets Demand Generation Customer Marketing 322

The Pipeline

JULY 18, 2011

How To Stretch Your Value to the Max! Therefore, the same had to be true when a client was realising value from our service. Second, the value gained, whether that is increased sales, reduced costs, longer asset life, reduced time to market, you name it, (well actually let the buyer name, you ask the questions that lead to that).

Pipeline 271

Pipeline Lead Scoring Lead Rank Top of Funnel 271

SBI Growth

MAY 5, 2013

She has helped build the company with superb demand generation efforts. She has been trying to reduce her cost per lead, but have not been able to get below $360 per qualified lead. I reminded Kathy that she’s not focused enough on Lead Management. Kathy always has great insights to share. Top Insights.

Cost per Lead 323

Cost per Lead Inbound Buyer Persona Cost per Acquisition 323

SBI Growth

DECEMBER 30, 2012

Over the past year, there have been many great Marketing & Lead Generation blog posts. I offer you an executive summary of key takeaways from SBI’s marketing related posts. I have compiled the top 15 questions to evaluate your performance against best-in-class marketing operations. I created Buyer Personas ?

Marketing 297

Marketing Face-to-face Buyer Persona Lead Scoring 297

SBI Growth

OCTOBER 5, 2013

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Wins – Percent contribution by Marketing to Sales Revenue. You need to know your buyer cold.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

Zoominfo

OCTOBER 5, 2021

“If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. You’ll spin your wheels and get frustrated, leading to turnover, lost productivity, and reduced budget because you can’t get a return on investment.”

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services. Scalability: Solutions that grow with your business, adapting to evolving requirements.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Hubspot Sales

SEPTEMBER 4, 2024

That's an overwhelming amount, especially considering you need just one CRM tool. Spreadsheet CRMs are Difficult to Scale Spreadsheets might suffice for small teams with limited data but become a headache as your team grows and lead volumes increase. Plus, you risk losing valuable leads and revenue when employees leave.

Lead Scoring 105

Lead Scoring Lead Rank Hubspot Scale 105

SBI Growth

FEBRUARY 5, 2013

If you don’t, lead generation efforts will hit road blocks. Live leads will break away as you reel them in. Best in class marketers evolved beyond mobile optimized websites. Mobile adoption as a marketing tool became readily apparent as we watched the latest Super Bowl commercials.

Lead Scoring 325

Lead Scoring Lead Rank Advertising Advertising 325

Zoominfo

NOVEMBER 29, 2021

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Leads sent to nurture : Number of cold leads you engaged and added to your nurture program. Demos : Number of MQLs that sign up for a scheduled demo. Intent lift.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

SBI Growth

MAY 1, 2013

She inherited a legacy B2B marketing team, no marketing automation or lead generation program. Sales leadership continues to hammer marketing for support. They are looking for help generating qualified leads. At this point sales sees no value in marketing and why would they?

Outsourcing Services 296

Outsourcing Services Demand Generation Agencies Marketing Demand Generation Targets 296

SBI Growth

JANUARY 20, 2014

Marketing plans are well underway. Chief Marketing Officers are monitoring their team’s campaign metrics as a leading indicator. Click metrics are presented by the marketing team without much dialogue about the Offer. CMO’s can lead their team to greater results through Offer improvement. But that’s not enough.

Campaigns 310

Campaigns Demand Generation Targets Demand Generation Outside Sales 310

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Zoominfo

AUGUST 31, 2020

Today, businesses across the country are scrambling to adapt, doing everything they can to rework their operating models in weeks and months, not years. Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Zoominfo

MARCH 30, 2023

Whether they’re building a brand, fueling revenue generation, or supporting the customer journey, marketers are constantly looking for ways to highlight their value and increase ROI. As accounts move further down the funnel, go-to-market teams often need to engage a growing cast of characters in order to close a deal.

Top of Funnel 130

Top of Funnel Lead Rank Funnel Marketing Qualified Lead 130

SBI Growth

AUGUST 4, 2013

It includes a tool to customize for your own agile reviews. The Agile Performance Review is just one of a range of tools you''ll receive. The monthly commission check, stack ranking, and pipeline reviews provide ample feedback. CRM tools now include dashboards that give instantaneous views. No need to wait a year!

Territories 282

Territories Lead Scoring Lead Rank Demand Generation Targets 282

The Pipeline

MARCH 26, 2011

7 Must-Have Lead Nurturing Recipes for B2B Marketers. Stored in Appointments , Attitude , Business Acumen , Lead Management , Marketing , Proactivity , Productivity , Sales 2.0 , e-book , execution. of the RoundTable and The Lead Nurturing Cookbook , I am sure you will enjoy the recipes. Tibor Shanto.

Lead Nurturing 218

Lead Nurturing Sales Qualified Lead B2B Pipeline 218

SBI Growth

NOVEMBER 26, 2013

This tool allowed him to choose the right team to manage the process. And with a new market, comes the need for qualified leads. Based on his analysis, three initiatives were selected as top priorities: Market analysis and segmentation. Demand generation. Prioritized Success Factors. Ownership Teams.

Demand Generation Targets 282

Demand Generation Targets Demand Generation Sales Operations Analysis 282

SBI Growth

SEPTEMBER 4, 2013

Like many marketing organizations, the sales organization doesn’t give you the time of day. Sales Qualified Lead (SQL) numbers were so low, they didn’t bother measuring it. How will you increase marketing’s revenue contribution to 30% or greater? The value in the BPMs continue to increase AMX’s success rate.

Hiring 303

Hiring Sales Qualified Lead Lead Scoring Lead Rank 303

SBI Growth

FEBRUARY 18, 2013

“Starving the future to feed the present is a mistake - it leads to obsolescence and stagnation. The year I first introduced the methodology for creating buyer personas specifically for marketing and sales. Let us look at just a few: Your Business Model Has Changed. Sometimes it is hard to make this understood.”

Buyer Persona 312

Buyer Persona Buyer Lead Nurturing Lead Rank 312