Remove Demand Generation Remove Lead Nurturing Remove Software
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Unlocking the Power of Marketing Account Intelligence Software

Zoominfo

This is the value of marketing account intelligence software. With marketing account intelligence software, teams can focus their efforts on accounts with the highest probability of converting into loyal customers. Platform features including email marketing, lead scoring , and campaign management.

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Demand Generation Strategies & Lead Management Processes First

Pointclear

Lack of clarity and erroneous assumptions about demand generation, lead management and marketing automation are effectively addressed in two recent Software Advice whiteboard videos by Carlos Hidalgo, CEO, Annuitas Group , and Executive Director, Marketing Automation Institute. Nonexistent lead management processes.

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The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

Pointclear

I feel so strongly that nurturing needs to be a focus, I asked a panel of 11 experts to weigh in on the best lead nurturing programs (and processes) and what to expect in the coming year. To be clear, lead nurturing is not an isolated activity or stand-alone “campaign” as so many in the industry have described it.

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How one company’s disciplined, targeted approach to demand generation delivered big results

Mereo

JD Edwards, then one of the top three or four providers of enterprise software, was reaching a critical juncture. The previous 18 months had seen investments in lead generation stop, all existing leads dry up and revenue drop by $200M. Market Segmentation and Past Sales Success Laid a Framework for Demand Generation.

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Top Lead Generation Statistics for 2018

Zoominfo

Strategic landing pages are used by 68% of B2B businesses to acquire leads ( source ). The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). 37% of B2B marketers are using marketing automation to generate leads ( source ).

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The Lead Generation Strategy Guide

Zoominfo

What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion.

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The Lead Generation Strategy Guide

Zoominfo

What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion.