SBI Growth

OCTOBER 5, 2013

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Wins – Percent contribution by Marketing to Sales Revenue. An LDR is not a sales rep either.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

SBI Growth

MAY 1, 2013

She inherited a legacy B2B marketing team, no marketing automation or lead generation program. Sales leadership continues to hammer marketing for support. They are looking for help generating qualified leads. At this point sales sees no value in marketing and why would they? No Lead Generation program.

Outsourcing Services 296

Outsourcing Services Marketing Demand Generation Agencies Demand Generation 296

SBI Growth

MARCH 4, 2013

Plagued by Sales Rep turnover? This post is to help discover the root cause of Sales Rep turnover. It is for HR Business Partners working with Sales Leaders. Here’s a sales rep turnover example. Connection to the organization or to senior management. These also relate to Sales Rep turnover. Per 100 Reps*.

Hiring 326

Hiring Outsourcing Services Lead Nurturing Demand Generation 326

SBI Growth

DECEMBER 24, 2012

Below are six of the worst decisions we’ve seen senior sales leaders make. Again and again, we encounter sales leaders who are certain they know their customers. Without researching how customers make a purchase decision, your sales force could be misaligned. Too Much Love for the Legacy Sales Organization. Bad decision.

Hiring 326

Hiring Lead Rank Collateral Case Study 326

SBI Growth

JUNE 4, 2013

For example, how long is your sales cycle? For many of our clients, the average sales cycle exceeds 6 months. In this situation, the sales leader better be evaluating net new leads NOW. The number and quality of this week’s net new leads matters…next year. Why does everyone evaluate sales comp at the end of Q4?

Hiring 308

Hiring Lead Rank Lead Scoring Demand Generation 308

SBI Growth

JUNE 1, 2013

Her key objectives were: Generating demand at the top of the funnel & acquiring new customers. Gaining sustainable credibility with executive team and sales. Yet the only one your CEO cares about is marketing leads that generate new revenue. They also track the investment and leads sourced from each channel.

Top of Funnel 296

Top of Funnel Buyer Persona Marketing Sales Qualified Lead 296

SBI Growth

APRIL 29, 2013

The SVP of Sales needs more new business. Marketing has plans to help with better Demand Generation and Lead Management. But the Sales Leader can’t wait. We are currently talking with dozens of large company Sales SVPs and CSOs. This article is for the senior sales leader. Leverage Linkedin.

Hiring 276

Hiring Demand Generation Agencies LinkedIn Sales Qualified Lead 276

Pointclear

MAY 21, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. How can marketing communications managers know how much interest to generate if they don’t know their salespeople’s quotas? Is that you?'

Quota 191

Quota Hiring Marketing Forecasting 191

The Pipeline

FEBRUARY 15, 2012

The Pipeline Renbor Sales Solutions Inc.s Sales Force (Mis)Alignment. Stored in Business Acumen , Coaching , Demand Generation , Hiring Sales Talent , Planning , Sales Force Alignment , Sales Leadership , Sales Management , Sales Strategy , Sales Success , Sales eXchange , execution.

Pipeline 223

Pipeline Hiring Demand Generation Demand Generation Targets 223

SBI Growth

JULY 7, 2013

In 2011, 57% of the Buyer’s Journey was completed before first contact with a sales rep. A BPM provides the marketing team a blueprint for effective demand generation and lead management. Lead nurturing and BPMs also go hand-in-hand. Today, that number has increased to 65%. And the trend continues.

Marketing 310

Marketing Lead Nurturing Demand Generation Agencies Social Media 310

The Pipeline

JULY 25, 2011

The Pipeline Renbor Sales Solutions Inc.s Removing The Barrier From Sales – Sales eXchange – 107. Stored in Attitude , Listening , Proactive , Proactivity , Review , Sales eXchange , Success , execution. Sales eXchange , Sales Success , Self improvement , Tibor Shanto , Win/loss analysis. Demand Generation.

Pipeline 265

Pipeline Hiring Top of Funnel Vendor 265

The Pipeline

AUGUST 10, 2011

The Pipeline Renbor Sales Solutions Inc.s In Conversation – How to Shorten the Sales Cycle. Stored in Attitude , Business Acumen , EDGE Sales Process , Interview , Lead Management , Proactive , Proactivity , Prospecting , Sales Process , Sales Strategy , Success , Video , execution. Demand Generation.

Sales Cycle 244

Sales Cycle Pipeline Conversion Webinar Metrics 244

SBI Growth

MAY 5, 2013

She has helped build the company with superb demand generation efforts. She has been trying to reduce her cost per lead, but have not been able to get below $360 per qualified lead. I reminded Kathy that she’s not focused enough on Lead Management. Kathy always has great insights to share. Top Insights.

Cost per Lead 323

Cost per Lead Inbound Buyer Persona Cost per Acquisition 323

The Pipeline

OCTOBER 31, 2011

The Pipeline Renbor Sales Solutions Inc.s Have You Read The Sales Book About? Sales eXchange – 121. Stored in Attitude , Business Acumen , Proactivity , Productivity , Sales Leadership , Sales Success , Sales eXchange , execution. Why not adopt that within sales organizations.

Pipeline 253

Pipeline Top of Funnel Hiring Real Estate 253

The Pipeline

FEBRUARY 22, 2012

The Pipeline Renbor Sales Solutions Inc.s Stored in Attitude , Business Acumen , Buying Process , Demand Generation , Lead Management , Prospecting , Sales 2.0 , Sales Strategy , Sales Success , Sales Technique , Sales Tip , Video , execution. A Random Walk Up Sales Street.

Pipeline 216

Pipeline Prospecting Sales Qualified Lead Demand Generation 216

SBI Growth

SEPTEMBER 4, 2013

Maybe the internal marketing structure failed to evolve with the customer demands. Like many marketing organizations, the sales organization doesn’t give you the time of day. Sales Qualified Lead (SQL) numbers were so low, they didn’t bother measuring it. The BPMs were developed for each vertical and shared with Sales.

Hiring 303

Hiring Sales Qualified Lead Lead Rank Lead Scoring 303

SBI Growth

JUNE 19, 2013

Execute your demand gen campaigns flawlessly. Track ROMI on all your demand gen activities. Implement Lead Management to nurture leads until sales-ready. Track the leads you send sales through to win or loss. Deliver qualified leads to the field. I don’t recommend this option.

Marketing 276

Marketing Top of Funnel Sales Qualified Lead Demand Generation 276

The Pipeline

AUGUST 22, 2011

The Pipeline Renbor Sales Solutions Inc.s Compelling Opening Statements – Sales eXchange – 111. Stored in Attitude , Business Acumen , Cold calling , EDGE Sales Process , Proactive , Prospecting , Sales Success , Sales Technique , Sales eXchange , execution. Sales eXchange , Tibor Shanto. Book Notice.

Pipeline 255

Pipeline Cold Calling Hiring Sales Qualified Lead 255

The Pipeline

AUGUST 5, 2011

The Pipeline Renbor Sales Solutions Inc.s Mobile Apps for the Mobile Sales Force. Stored in CRM , Communication , Guest Post , Review , Sales 2.0 , Sales Success , Sales Tool , Sell Better , execution. One profession that stands to benefit most from these apps is sales. A Random Walk Up Sales Street.

Pipeline 275

Pipeline Hiring Travel Twitter 275

The Pipeline

FEBRUARY 20, 2012

The Pipeline Renbor Sales Solutions Inc.s Flaunt Your Next Steps – Sales eXchange – 137. By now you would think that there are few if any sales people who do not understand the importance of “next steps” in sales. Sales eXchange , Sales Skills , Sales Technique , Tibor Shanto. Next Steps.

Pipeline 218

Pipeline Top of Funnel Hiring Demand Generation 218

The Pipeline

AUGUST 24, 2011

The Pipeline Renbor Sales Solutions Inc.s Preparing for Sales Success – Part 1. Stored in Attitude , EDGE Sales Process , Impact Questions , Interactive Selling , Proactive , Proactivity , Prospecting , Sales Process , Sales Strategy , Sales Success , Video , execution. Sales Success , Tibor Shanto , Video.

Pipeline 241

Pipeline Top of Funnel Hiring Cold Calling 241

The Pipeline

FEBRUARY 24, 2012

The Pipeline Renbor Sales Solutions Inc.s Sales Roulette – Are You A Player? Stored in Attitude , Business Acumen , EDGE Sales Process , Impact Questions , Interactive Selling , Metrics , Next Steps , Proactive , Sales Cycle , Sales Process , Sales Strategy , Sales Success , execution. January 2008.

Pipeline 240

Pipeline Hiring Top of Funnel Cold Calling 240

SBI Growth

OCTOBER 28, 2013

How do I enable the sales force to sell the new product or solutions? How am I going to generate enough new leads to support 30% of the sales number? How am I going to generate content for the new product or solutions throughout the buying process? Who are the new competitors for new product or solutions?

Outsourcing Services 300

Outsourcing Services Demand Generation Agencies Lead Rank Lead Scoring 300

The Pipeline

JANUARY 17, 2012

The Pipeline Renbor Sales Solutions Inc.s Top 25 Sales Influencers for 2012. Stored in Attitude , Awards , Business Acumen , Gap Selling , Interactive Selling , Productivity , Sales Leadership , Sales Success , execution. Start by downloading our new book: Sales & Consequences. Sales Success , Tibor Shanto.

Influencer 222

Influencer Pipeline Hiring Top of Funnel 222

The Pipeline

APRIL 27, 2011

The Pipeline Renbor Sales Solutions Inc.s The six elements of a perfect sales meeting. Stored in Attitude , Business Acumen , Coaching , Emotional Intelligence(EQ) , Guest Post , Sales Leadership , Sales Management , Sales Meetings. Do you dread the weekly sales team meeting? December 2007.

Sales Meeting 251

Sales Meeting Pipeline Meeting Hiring 251

The Pipeline

AUGUST 8, 2011

The Pipeline Renbor Sales Solutions Inc.s Talking Long-Term – Acting Short-Term – Sales eXchange – 109. Last week I wrote about the follies of having a shorter sales cycle , beyond the points highlighted, I think it raises another trend in sales these days. December 2007.

ACT 244

ACT Pipeline Top of Funnel Hiring 244

The Pipeline

JANUARY 6, 2012

The Pipeline Renbor Sales Solutions Inc.s Sales & Consequences. Stored in Attitude , Book Notice , Business Acumen , Buying Process , EDGE Sales Process , Gap Selling , Interactive Selling , Price , Proactive , Sales Strategy , Sales Tip , Sell Better , Selling to Executives , Success , e-book , execution.

Pipeline 215

Pipeline Hiring Top of Funnel Cold Calling 215

The Pipeline

OCTOBER 10, 2011

The Pipeline Renbor Sales Solutions Inc.s Sales eXchange – 118. Stored in Attitude , Business Acumen , EDGE Sales Process , Interactive Selling , Interview , Objection Handling , Planning , Proactive , Sales Strategy , Sales Success , Sales eXchange , execution. A Random Walk Up Sales Street.

Pipeline 230

Pipeline Hiring Top of Funnel Cold Calling 230

The Pipeline

MARCH 5, 2012

The Pipeline Renbor Sales Solutions Inc.s We Don’t Need No Stinkin’ Sales Process! Sales eXchange – 139. Stored in Attitude , Business Acumen , Buying Process , EDGE Sales Process , Metrics , Planning , Proactive , Sales Process , Sales Strategy , Sales Success , Sales eXchange , execution.

Sales Process 238

Sales Process Pipeline Hiring Top of Funnel 238

The Pipeline

MARCH 6, 2012

The Pipeline Renbor Sales Solutions Inc.s Win The Sale Without Compromising on Price. Stored in Attitude , Book Notice , Price , Proactive , Sales Leadership , Sales Success , Sales Technique , execution. All sales aren’t created equal. A Random Walk Up Sales Street. Demand Generation.

Pipeline 212

Pipeline Hiring Top of Funnel Cold Calling 212

SBI Growth

SEPTEMBER 16, 2012

This year is no different than years prior in that every VP of Sales is getting ready for the annual 2013 sales planning season. Every VP of Sales heads into this annual meeting with his CEO/CFO full of anticipation. Never before has the linkage between Marketing and Sales become more important. So what’s your next move?

Top of Funnel 267

Top of Funnel Funnel Demand Generation Demand Generation Targets 267

The Pipeline

FEBRUARY 29, 2012

The Pipeline Renbor Sales Solutions Inc.s The Right Way to Use Demos in Technology Sales. Stored in Attitude , Business Acumen , Communication Strategy , Demos , Listening , Planning , Presentation , Proactive , Sales Strategy , Sales Success , Sales Technique , audio , execution. A Random Walk Up Sales Street.

Pipeline 212

Pipeline Hiring Cold Calling Top of Funnel 212

The Pipeline

JULY 18, 2011

The Pipeline Renbor Sales Solutions Inc.s Sales eXchange – 106. Stored in Attitude , Business Acumen , Buying Process , EDGE Sales Process , Impact Questions , Interactive Selling , Interview , Negotiations , Price , Proactive , Proactivity , Sales Strategy , Sales Success , Sales eXchange , execution.

Pipeline 271

Pipeline Lead Rank Lead Scoring Top of Funnel 271

Zoominfo

AUGUST 4, 2020

You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. A MQL is the foundation of processes within a marketing funnel — namely, an inflection point of engagement met that drives expectations for sales intervention.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 246

The Pipeline

DECEMBER 7, 2011

The Pipeline Renbor Sales Solutions Inc.s Stored in Appointments , Attitude , Business Acumen , Cold calling , Guest Post , Planning , Proactive , Prospecting , Sales Strategy , Sales Success , Sell Better , Video , Voice mail , execution. Voice mail continues to be a topic of discussion whenever sales people get together.

Pipeline 245

Pipeline Cold Calling Webinar Metrics Hiring 245

The Pipeline

JANUARY 24, 2012

The Pipeline Renbor Sales Solutions Inc.s Sales & Consequences now on Amazon Kindle. Stored in Attitude , Book Notice , EDGE Sales Process , EDGE Selling , Gap Selling , Productivity , e-book , execution. Sales & Consequences , Tibor Shanto. A Random Walk Up Sales Street. Demand Generation.

Pipeline 203

Pipeline Top of Funnel Hiring Cold Calling 203

The Pipeline

JANUARY 18, 2012

The Pipeline Renbor Sales Solutions Inc.s Stored in Business Acumen , Interview , Proactive , Proactivity , Productivity , Sales Leadership , Sales Success , audio , execution. We covered a number of topics relating to sales and success. Sales Success , Tibor Shanto. A Random Walk Up Sales Street.

Pipeline 253

Pipeline Cold Calling Hiring Compensation 253