Hubspot Sales

DECEMBER 16, 2021

Demand generation and lead generation are two strategies that make up a large part of inbound sales but are often referred to interchangeably despite being two different practices. What is demand generation? The process helps you increase brand awareness, educates audiences, and generates trust.

Lead Gen 120

Lead Gen Top of Funnel Sales Qualified Lead Demand Generation 120

Sales Hacker Training

MARCH 14, 2023

Most B2B companies use some combination of sales development , demand generation, SEO , conversion rateoptimization, affiliate marketing and eCommerce to maximize their lead gen efforts. We’ve broken down the best lead generation tools into four distinct categories.

Lead Scoring 52

Lead Scoring Lead Rank Lead Generation Sales Qualified Lead 52

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

A Sales Guy

FEBRUARY 1, 2014

With marketing owning the lead generation & qualification, I would expect to see higher conversion rates and lower per-opportunity and per-sale costs with flat resources. Higher lead to SQL conversion. Similarly, marketing now owns the entire lead capture & follow-up process.

Inside Sales 118

Inside Sales Sales Qualified Lead Marketing Lead Qualification 118

Hubspot Sales

SEPTEMBER 4, 2024

Automatically generate reports based on various metrics and KPIs. You sell faster because your sales reps spend more time speaking to prospects and less on admin work. For example, you can automate reminders for the assigned sales rep to send a LinkedIn connection request to a lead two days after initial contact. The result?

Lead Scoring 85

Lead Scoring Lead Rank Hubspot Scale 85

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Lead Scoring 40

Lead Scoring Lead Rank Eloqua Ideal Customer Profile 40

Green Lead's B2B

SEPTEMBER 30, 2009

Mike: When it comes to demand generation, do you see social media at the top of the funnel, further down, or throughout? Whatever channels you choose, measure the response and test what your prospects are responding to. They need to have a website with great content that is a lead capture and follow-up machine.

Social Media 20

Social Media Lead Gen Lead Scoring Lead Rank 20