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Here’s what to consider when you’re looking to bring on an ABM advertising vendor. ZoomInfo ZoomInfo Marketing is a powerful solution designed to revolutionize demandgeneration and account-based marketing strategies. Top 10 Account-Based Marketing Platforms 1.
When we launched ZoomInfo Marketing in 2022, our goal was to bring ZoomInfo’s unparalleled B2B data and insights to demandgeneration and marketing teams. The Magic Quadrant is widely used by businesses to evaluate potential technology vendors, guide purchasing decisions, and understand industry trends.
This technology goes beyond standard analytics by revealing the insights needed to engage with high-value prospects, and helps you fill in the blanks and add valuable signals that standard web forms and piecemeal tracking systems simply can’t match. What is Visitor Identification Software?
That’s why we’re the only vendor in the world that has the ability to create a very successful B2B marketing platform.” With the breadth and depth of data we provide, marketers can drive qualified demand for their businesses like never before. This alignment saves marketers time and enables sales to act fast.
Encourage sales leadership to come to the table with an idea of which accounts they want to target, and help refine that list,” says Mitchell Hanson, senior director of demandgeneration at ZoomInfo. Reporting It’s important to gauge the effectiveness of your ABM strategy by tracking certain ABM metrics across channels.
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