Demand Generation Intent Signal Sales 
Zoominfo
NOVEMBER 1, 2024
Better Alignment Between Sales and Marketing Account-based strategies foster closer collaboration between sales and marketing teams, ensuring a unified approach to customer acquisition. ZoomInfo ZoomInfo Marketing is a powerful solution designed to revolutionize demand generation and account-based marketing strategies.
Zoominfo
NOVEMBER 14, 2024
When we launched ZoomInfo Marketing in 2022, our goal was to bring ZoomInfo’s unparalleled B2B data and insights to demand generation and marketing teams. When ABM first emerged, the promise of an account-based view meant better sales and marketing alignment. This is even more true for existing ZoomInfo Sales customers.
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Zoominfo
FEBRUARY 8, 2022
Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. With MarketingOS, ZoomInfo offers end-to-end sales and marketing alignment on one platform. The reason?
Zoominfo
MAY 11, 2021
With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. Look for titles such as CEO, CFO, and VP of sales. Intent signals show a purchasing spectrum, ranging from no or little intent to high intent.
Zoominfo
MAY 11, 2021
With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. Look for titles such as CEO, CFO, and VP of sales. Intent signals show a purchasing spectrum, ranging from no or little intent to high intent.
Zoominfo
MARCH 7, 2023
Inaccurate or generalized targeting means wasted time and money. Company and contact data As you begin audience building, align with your sales team on which companies and contacts you want to target and make sure you have accurate company and contact data to rely on.
Zoominfo
JULY 25, 2023
In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?
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