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Salesforce AppExchange Apps: Top Solutions for Business Growth

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The apps help businesses customize their Salesforce environment, addressing needs across sales, marketing, customer service, and finance functions. These top apps cover a range of use-cases, from enhancing sales processes and automating marketing tasks to improving customer relationship management and boosting overall productivity.

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Account-Based Marketing Software: Top Tools to Target Your Accounts

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Better Alignment Between Sales and Marketing Account-based strategies foster closer collaboration between sales and marketing teams, ensuring a unified approach to customer acquisition. ZoomInfo ZoomInfo Marketing is a powerful solution designed to revolutionize demand generation and account-based marketing strategies.

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Visitor Identification Software: Turning Anonymous Site Visits into Leads

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Unlike basic analytics, this software bridges the gap between raw traffic data and actionable sales intelligence. Here are some of the benefits: Lead Generation : Detailed visitor data can improve lead quality and conversion rates. Faster Sales Cycles : Access to detailed visitor data shortens the sales process.

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Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

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With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. Look for titles such as CEO, CFO, and VP of sales. Intent signals show a purchasing spectrum, ranging from no or little intent to high intent.

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Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. Look for titles such as CEO, CFO, and VP of sales. Intent signals show a purchasing spectrum, ranging from no or little intent to high intent.

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2 Years After Launch, ZoomInfo is a Leader in the Gartner® Magic Quadrant™ for ABM

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When we launched ZoomInfo Marketing in 2022, our goal was to bring ZoomInfo’s unparalleled B2B data and insights to demand generation and marketing teams. When ABM first emerged, the promise of an account-based view meant better sales and marketing alignment. This is even more true for existing ZoomInfo Sales customers.

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MarketingOS: Account-Based Marketing Fueled by Unmatched Data

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Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. With MarketingOS, ZoomInfo offers end-to-end sales and marketing alignment on one platform. The reason?