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Zero waste ad targeting

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Intent data captures which accounts are in the market for a particular solution. Intent signals are strongest when content consumption activities are much higher than average and multiple people at the company are involved. ” Mitchell Hanson, director of demand generation at ZoomInfo We want zero waste.”

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From Intent to Action: Winning More Dream Customers in 2025

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But with the right symphony of supporting information, go-to-market teams can leverage intent data to deliver precise, tailored, and timely campaigns that surface truly interested prospects. Intent data should be seen as go-to-market intelligence. With AI, intent signals become actionable workflows. The challenge?

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Account-Based Marketing Software: Top Tools to Target Your Accounts

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ZoomInfo ZoomInfo Marketing is a powerful solution designed to revolutionize demand generation and account-based marketing strategies. The platform enables users to create precise audience segments using a combination of Account Intelligence, CRM and MAP data, intent signals, and technographics.

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Visitor Identification Software: Turning Anonymous Site Visits into Leads

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ZoomInfo Sales enables teams to engage effectively, leveraging seamless CRM integration for streamlined workflows, while ZoomInfo Marketing equips demand generation and ABM teams with data-driven orchestration for targeted engagement.

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Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

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With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. Trick #3: Use intent data to serve relevant content Your content will have a greater impact if it aligns with your audience’s pain points.

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Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. Something people tend to forget is content becomes stagnant really, really quickly,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo.

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Salesforce AppExchange Apps: Top Solutions for Business Growth

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Sales teams can feed verified email addresses, direct-dial phone numbers, tech stacks, intent signals, and other essential intelligence directly into Salesforce records. By leveraging advanced lead-to-account matching and intelligent routing capabilities, LeanData helps companies maximize their demand generation efforts.