article thumbnail

Zero waste ad targeting

Zoominfo

Intent data captures which accounts are in the market for a particular solution. Intent signals are strongest when content consumption activities are much higher than average and multiple people at the company are involved. ” Mitchell Hanson, director of demand generation at ZoomInfo We want zero waste.”

article thumbnail

Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

ZoomInfo ZoomInfo Marketing is a powerful solution designed to revolutionize demand generation and account-based marketing strategies. The platform enables users to create precise audience segments using a combination of Account Intelligence, CRM and MAP data, intent signals, and technographics.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Salesforce AppExchange Apps: Top Solutions for Business Growth

Zoominfo

Sales teams can feed verified email addresses, direct-dial phone numbers, tech stacks, intent signals, and other essential intelligence directly into Salesforce records. By leveraging advanced lead-to-account matching and intelligent routing capabilities, LeanData helps companies maximize their demand generation efforts.

130
130
article thumbnail

Visitor Identification Software: Turning Anonymous Site Visits into Leads

Zoominfo

ZoomInfo Sales enables teams to engage effectively, leveraging seamless CRM integration for streamlined workflows, while ZoomInfo Marketing equips demand generation and ABM teams with data-driven orchestration for targeted engagement.

article thumbnail

Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. Trick #3: Use intent data to serve relevant content Your content will have a greater impact if it aligns with your audience’s pain points.

article thumbnail

Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. Something people tend to forget is content becomes stagnant really, really quickly,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo.

article thumbnail

2 Years After Launch, ZoomInfo is a Leader in the Gartner® Magic Quadrant™ for ABM

Zoominfo

When we launched ZoomInfo Marketing in 2022, our goal was to bring ZoomInfo’s unparalleled B2B data and insights to demand generation and marketing teams. ZoomInfo’s signals unify both teams with real-time insights for perfectly timed and coordinated outreach to key accounts.