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But with the right symphony of supporting information, go-to-market teams can leverage intentdata to deliver precise, tailored, and timely campaigns that surface truly interested prospects. Often, its simply knowing where to start, and how to use all that data effectively. Intentdata isnt a one-size-fits-all solution.
ZoomInfo ZoomInfo Marketing is a powerful solution designed to revolutionize demandgeneration and account-based marketing strategies. This comprehensive platform empowers marketing teams to target, engage, and convert leads into buyers through data-driven insights and personalized engagement across multiple channels.
In the crowded arena of GTM demandgeneration, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. And now, many of us use generative AI in our daily work.
ZoomInfo ZoomInfo is a go-to-market platform for B2B companies, offering robust insights, intelligence, and purchasing intentdata. Built for accuracy, the platform provides up-to-date information with integrated tools like conversation intelligence, sales engagement, and data orchestration.
When we launched ZoomInfo Marketing in 2022, our goal was to bring ZoomInfo’s unparalleled B2B data and insights to demandgeneration and marketing teams. ZoomInfo’s signals unify both teams with real-time insights for perfectly timed and coordinated outreach to key accounts.
With ZoomInfo, exporting enriched data into Salesforce is quick and easy. Sales teams can feed verified email addresses, direct-dial phone numbers, tech stacks, intentsignals, and other essential intelligence directly into Salesforce records.
Intentdata captures which accounts are in the market for a particular solution. Intentsignals are strongest when content consumption activities are much higher than average and multiple people at the company are involved. ” Mitchell Hanson, director of demandgeneration at ZoomInfo
With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demandgeneration at ZoomInfo. Trick #3: Use intentdata to serve relevant content Your content will have a greater impact if it aligns with your audience’s pain points.
With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demandgeneration at ZoomInfo. Trick #3: Use intentdata to serve relevant content. That’s where intentdata comes in. This information is not black or white.
With the breadth and depth of data we provide, marketers can drive qualified demand for their businesses like never before. This includes real-time intentdata that notifies marketers when prospects are researching keywords relevant to their business, which helps them identify not only whom to contact, but when to contact them.
Encourage sales leadership to come to the table with an idea of which accounts they want to target, and help refine that list,” says Mitchell Hanson, senior director of demandgeneration at ZoomInfo. Reporting It’s important to gauge the effectiveness of your ABM strategy by tracking certain ABM metrics across channels.
Even if your sales team isn’t split up exactly like this, giving certain salespeople instructions on which specific part of the B2B lead generation process they’re responsible for is beneficial to creating a steady pipeline and keeping leads flowing. That means getting the best possible B2B contact data.
Lead generation can be a mix of inbound or outbound techniques aimed at attracting potential customers to your product or service. Most B2B companies use some combination of sales development , demandgeneration, SEO , conversion rateoptimization, affiliate marketing and eCommerce to maximize their lead gen efforts.
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