Zoominfo

AUGUST 27, 2024

ZoomInfo The ZoomInfo Marketing platform is designed to optimize marketing strategies with deep, data-backed insights and advanced targeting capabilities. Marketers can segment audiences based on detailed firmographic, technographic, and intent data to run highly effective, personalized campaigns.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

Zoominfo

NOVEMBER 30, 2021

Intent data captures which accounts are in the market for a particular solution. Intent signals are strongest when content consumption activities are much higher than average and multiple people at the company are involved. ” Mitchell Hanson, director of demand generation at ZoomInfo We want zero waste.”

Intent Signal 130

Intent Signal Intent Data Demand Generation Targets Demand Generation 130

Zoominfo

JANUARY 16, 2025

But with the right symphony of supporting information, go-to-market teams can leverage intent data to deliver precise, tailored, and timely campaigns that surface truly interested prospects. Often, its simply knowing where to start, and how to use all that data effectively. Intent data isnt a one-size-fits-all solution.

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

Zoominfo

MAY 11, 2021

With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. Trick #3: Use intent data to serve relevant content Your content will have a greater impact if it aligns with your audience’s pain points.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. Trick #3: Use intent data to serve relevant content. That’s where intent data comes in.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

AUGUST 4, 2020

You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. The common argument is that marketers care more about the number of leads generated, whereas salespeople care more about the quality of those leads.

Lead Rank 195

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 195

Zoominfo

NOVEMBER 1, 2024

ZoomInfo ZoomInfo Marketing is a powerful solution designed to revolutionize demand generation and account-based marketing strategies. This comprehensive platform empowers marketing teams to target, engage, and convert leads into buyers through data-driven insights and personalized engagement across multiple channels.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Zoominfo

NOVEMBER 14, 2024

When we launched ZoomInfo Marketing in 2022, our goal was to bring ZoomInfo’s unparalleled B2B data and insights to demand generation and marketing teams. Beyond Intent: Signals Are the Advantage Historically, ABM has relied heavily on intent data, and many ABM vendors have become intertwined with it.

Account Based Marketing 147

Account Based Marketing Intent Data Vendor Intent Signal 147

Zoominfo

OCTOBER 5, 2021

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. Mimic the workflow that sales would have to do if they didn’t have any support,” says Nina Wooten, director of demand generation at ZoomInfo.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Zoominfo

AUGUST 22, 2022

. “Your company puts out products in the market to solve problems for people — which naturally begets the messaging,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. Then there’s intent data. Have they purchased it before? If so, which one? Do they like it?

Segment 130

Segment Ideal Customer Profile Account Based Marketing B2B 130

Zoominfo

NOVEMBER 18, 2024

ZoomInfo ZoomInfo is a go-to-market platform for B2B companies, offering robust insights, intelligence, and purchasing intent data. Built for accuracy, the platform provides up-to-date information with integrated tools like conversation intelligence, sales engagement, and data orchestration.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Zoominfo

NOVEMBER 14, 2023

We’re working together, versus marketing working for sales or sales working without marketing support,” says Maria Velasquez, director of demand generation. Intent data and website visitor data are combined into a funnel view, showing where each account is in the buying journey.

Account Based Marketing 147

Account Based Marketing Scale Strategy Marketing 147

Zoominfo

SEPTEMBER 22, 2022

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. Marketing Intelligence & Automation This will help your demand generation team interpret data and put it to good use. Tools may include intent data, personalization, and chatbots.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Zoominfo

MARCH 28, 2022

. “Firmographic and demographic data are table stakes,” says Mitchell Hanson, director of demand generation at ZoomInfo. That’s where intent data comes into play.” “What’s difficult, and where most fall off, is psychographics.

Ideal Customer Profile 100

Ideal Customer Profile Tools Sales Tools Prospecting 100

Zoominfo

FEBRUARY 23, 2021

Consider the following statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals. Although buyer personas are typically considered marketing territory, they’re also critical to the prospecting process.

Prospecting 208

Prospecting Ideal Customer Profile Top of Funnel Strategy 208

Sales Hacker

OCTOBER 20, 2023

At Demandbase, data wins every time. Their B2B sales intelligence platform delivers accurate company, contact, technographic, engagement, and intent data right in your CRM, browser, and more. Check out their full new feature below Hottest GTM job of the week: Head of Demand Generation at Clarisights , more details here.

Hiring 124

Hiring Marketing How To Intent Data 124

Zoominfo

NOVEMBER 29, 2021

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Set your own benchmarks,” says Mitchell Hanson, director of demand generation at ZoomInfo. Intent lift. Run two variations of a campaign — one with intent data layered in and one without.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Zoominfo

DECEMBER 20, 2024

By leveraging advanced lead-to-account matching and intelligent routing capabilities, LeanData helps companies maximize their demand generation efforts. Dooly Dooly is a connected workspace designed to streamline the sharing of critical deal information among teams and systems.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

DiscoverOrg Sales

JULY 3, 2018

Luckily for a savvy salesperson, all that self-directed buyer research activity is done online, leaving a trail of buyer intent. That’s Intent data: The cloud of information generated by online searches, downloads, and clicks online. And it’s not hard to follow, if you know what to look for and have the tools to track it.

Pipeline 192

Pipeline Top of Funnel Buyer Intent Sales Qualified Lead 192

Zoominfo

MARCH 21, 2023

Advanced signals like ZoomInfo’s intent data can quickly identify your target companies that are researching high-value topics at an above-average rate, and then automatically move them into a specialized campaign of your choosing or signal your team to craft a customized outreach strategy.

Demand Generation Targets 130

Demand Generation Targets Ideal Customer Profile Scale Lead Rank 130

Corporate Visions

SEPTEMBER 12, 2019

Anyway, the other thing I remember about olden times was that demand generation and marketing campaign professionals used to be experts at direct response copywriting! Unfortunately for many demand generation professionals today, their inability to write a compelling, cohesive story is no exaggeration. In Conclusion.

Direct Response 69

Direct Response Marketing Qualified Lead Lead Rank Demand Generation Targets 69

Zoominfo

FEBRUARY 8, 2022

With the breadth and depth of data we provide, marketers can drive qualified demand for their businesses like never before. This includes real-time intent data that notifies marketers when prospects are researching keywords relevant to their business, which helps them identify not only whom to contact, but when to contact them.

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

Zoominfo

APRIL 27, 2022

I use intent data all the time,” Boutelle says. As we’re talking about chat, our teams started talking about the client’s website and what they’re trying to accomplish from a demand-generation perspective. “I wasn’t shy about mentioning that I saw they were looking for a chat feature through ZoomInfo’s Scoops.

Closing 100

Closing Demand Generation Agencies Demand Generation Demand Generation Targets 100

Zoominfo

MARCH 7, 2023

Encourage sales leadership to come to the table with an idea of which accounts they want to target, and help refine that list,” says Mitchell Hanson, senior director of demand generation at ZoomInfo.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Lead Rank Marketing Qualified Lead 130

Zoominfo

NOVEMBER 8, 2021

Intent data. Using intent, and particularly technographics — insight into the technologies a company currently has installed and the technologies they’re actively researching — can really help tailor your messaging,” says Ashley Eleveld, senior manager of international demand generation at ZoomInfo.

Demand Generation Agencies 130

Demand Generation Agencies Webinar Metrics Lead Rank Marketing Qualified Lead 130

Zoominfo

JUNE 14, 2022

It’s better to add in dynamic data that is ever-changing and always up-to-speed with your audience’s most recent behaviors. “Native targeting is okay in some cases, but there are so many ways to make it better,” says Mitchell Hanson, senior director of demand generation at ZoomInfo.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Sales Hacker

MAY 20, 2019

Intent Data Is Your Friend [28:25]. I saw an opportunity to do the work that I love, which is building teams, scaling teams from demand generation through customer success. Intent Data Is Your Friend. Sam Jacobs : What is intent data? Show Introduction [00:03]. The Future of Sales [11:19].

Scale 84

Scale Intent Data Outsourcing Services Direct Mail 84

Zoominfo

AUGUST 4, 2020

You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. The common argument is that marketers care more about the number of leads generated, whereas salespeople care more about the quality of those leads.

Lead Rank 100

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 100

Zoominfo

APRIL 16, 2022

Field work went away because events went away, and field sales and outside sales all went away or went inside,” says Nina Wooten, director of demand generation at ZoomInfo. If anything, there is an opportunity to condense it, becoming more efficient by using intent data from your business intelligence tools.

Cold Calling 100

Cold Calling Channels Demand Generation Agencies Call-back 100

Sales Hacker

APRIL 8, 2021

Cool accounts: Another bucket might be leads from intent data, or perhaps you’re buying leads from a third-party website that writes articles about your industry. Now, go change your attribution methods and make sure you invest in the right demand generation motions. But that’s another story for another day.

Lead Rank 120

Lead Rank Ideal Customer Profile Webinar Metrics Trade Show 120

SBI

JUNE 19, 2019

Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that its IT Deal Alert Priority Engine™ platform won two 2019 CODiE Awards in the Best Account Based Marketing Solution and the Best Sales and Marketing Intelligence Solution categories. TechTarget, Inc. Michael Cotoia, CEO, TechTarget.

Account Based Marketing 50

Account Based Marketing Engineering Ideal Customer Profile Account 50

Zoominfo

JULY 25, 2023

Even if your sales team isn’t split up exactly like this, giving certain salespeople instructions on which specific part of the B2B lead generation process they’re responsible for is beneficial to creating a steady pipeline and keeping leads flowing.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Crunchbase

JULY 31, 2019

How Sales Teams Should Build Their B2B Lead Generation Strategy. So to keep it simple, I’m going to assume you’re selling to mid-market or enterprise and that you’re in a sales and/or demand generation role at your company. This is how sales teams should build their B2B lead generation strategy. Intent Data.

Lead Gen 64

Lead Gen Lead Generation Lead Rank B2B 64

InsightSquared

DECEMBER 15, 2017

Guest blog by Eileen Chow, Director, Demand Generation and Marketing Operations at Evergage. Data may be the lifeblood of organizations, but it seems like there’s never enough good data to go around. Cost is an important factor for any organization, but don’t forget to factor in time saved and internal buy-in.

Ideal Customer Profile 66

Ideal Customer Profile Data Vendor Enterprise 66

Sales Hacker

MAY 20, 2019

Intent Data Is Your Friend [28:25]. I saw an opportunity to do the work that I love, which is building teams, scaling teams from demand generation through customer success. Intent Data Is Your Friend. Sam Jacobs : What is intent data? Show Introduction [00:03]. The Future of Sales [11:19].

Scale 58

Scale Intent Data Outsourcing Services Direct Mail 58

Pipeline

APRIL 1, 2024

These platforms will collect intent data and let you create an ideal customer persona, identify sales triggers, build prospect lists, and prioritize leads. Research shows 68% effectiveness in B2B demand generation. If you are not one of them, you may just fail to source and manage leads properly.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

Sales Hacker Training

MARCH 14, 2023

Lead generation can be a mix of inbound or outbound techniques aimed at attracting potential customers to your product or service. Most B2B companies use some combination of sales development , demand generation, SEO , conversion rateoptimization, affiliate marketing and eCommerce to maximize their lead gen efforts.

Lead Rank 52

Lead Rank Lead Scoring Lead Generation Sales Qualified Lead 52