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Putting the Customer First

Igniting Sales Transformation

We started by talking about an incredible book Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth co-authored by colleague (and good friend of Sydney’s) Tracy Eiler, CMO at InsideView. She brings passion, skill, and a customer-centric focus to drive tangible results.

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Key Take-aways from 3 Compelling Sessions at #DemandCon

SBI

Umberto Milletti , CEO of InsideView spoke of better lead conversion through ‘enrichment.’ Meagen Eisenberg , VP of Demand Generation at DocuSign described how she accelerates the pipeline with a content marketing and lead nurturing system. He was referring to the importance of relevant knowledge about your prospects and buyers.

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Need an Expert for Your Next Panel, Presentation, or Podcast? Here Are Over 530 of the Top Female Sales Practitioners

Sales Hacker

VP Nokia Software, North America Sales. BMC Software. Traction on Demand. Lucid Software. VP of Software Solutions. InsideView Technologies, Inc. VP Demand Generation. Sales Technology. Training & Coaching. Customer Success. Career Development. Jobs and Hiring. Leadership. Amy Appleyard.

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Top 25 Incendiary Social Selling Secrets

Tony Hughes

Understand each others' pain and come to the center with insight generation which leads to demand generation rather than reactive servicing of demand. If you're selling software and there are already twenty five groups on mobile marketing applications, still launch your own group. Go ballistic in LinkedIn Groups.