Openview

OCTOBER 13, 2017

As someone who is often caught in the crossfire between sales and marketing (it’s part of my job description as the VP of Go-to-Market here at OpenView) I was delighted to have the opportunity to host a panel of industry leaders with diverse opinions about and varied experience with this very issue.

Marketing 74

Marketing Top of Funnel Outbound Inbound 74

Sales Hacker

MARCH 2, 2020

If you truly want to be a better leader, better salesperson , better speaker, better writer, or just a better person, you need to study the craft. Sales Books Turn Readers Into Leaders. Studies continue to find that most CEO’s read 5 books a month , and earn 350% more income than the average American. Outbound Sales, No Fluff.

Top of Funnel 143

Top of Funnel Lead Rank Hiring Handbook 143

MarketJoy

JUNE 12, 2018

The IT Asset Management Company did not want to adopt a typical demand generation strategy as they were very clear about their target and goals. Inside sales team was tied up with other work that prevented them to follow up with prospects. The results included 80 hot leads in the pipeline from outbound marketing.

Sales Qualified Lead 40

Sales Qualified Lead Leads Marketing Qualified Lead Buyer Persona 40

Tony Hughes

MARCH 13, 2018

Build one-pagers, white papers, brand collateral and an array of enticing sales material. Step one: study your competitors. Build out concise case studies with testimonials from your happiest reference customers. Turning the camera on to the customers to garner their insight is a great way to align sales and marketing.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63

Sales Hacker

OCTOBER 21, 2019

The dean, the faculty of the college of business, and I believe our university needs a sales minor to compliment its business degrees. SVP of Global Inside Sales at Carbon Black, Inc. How long have you been in sales? . I have been in sales for almost my entire professional career. I’ve been in sales for 12 years.

Hiring 97

Hiring Top of Funnel Lead Rank Call-back 97

Sales Hacker

FEBRUARY 3, 2020

This year’s summit will focus on topics like the buyer’s journey, sales technology, and diversity and inclusion in the sales force. With over 65 sessions, you’ll find the answer to almost any problem you may have, and with over 900 sales leaders expected to attend, the networking possibilities are massive.

Conference 77

Conference Scale Networking Industry 77

OnePageCRM

MARCH 2, 2017

Demand generation – Top of funnel, content marketing, social publishing. MOF content: Case studies, expert webinars, data sheets, how-to guides. Agree roles & handover. Assigning specific roles and accountability ensures that every stage of the customer’s buying journey is accounted for. Marketing roles.

Top of Funnel 48

Top of Funnel Lead Rank Marketing Qualified Lead Lead Scoring 48