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My guest today is Michael Brenner, Vice President of Marketing and Content Strategy at SAP and Managing Editor for the SAP Business Innovation site. At SAP, Michael’s challenge is to transform social business and content marketing to reduce cost-per-acquisition of new customers.
General Manager, Worldwide Partner Sales. Senior Director of WW InsideSales. VP New business – Sales leader. Regional Vice President of Sales. Vice President of Sales. Traction on Demand. Vice President, NA InsideSales. Regional VP Sales. InsideSales by Design.
Demandgeneration – Top of funnel, content marketing, social publishing. Marketing need to review the quality of leads being sent to sales. Optimizing your marketing content for sales. ‘’We Michael Brenner, Head of Strategy at Newscred on his experience at SAP. Agree roles & handover. Marketing roles.
And then, there are insidesales tools… The human element of sales will never go away — that’s a fact. But here’s another fact: sales is HARD! There are thousands of options when it comes to software for sales that promise to make your life easier as a sales professional. You need empathy, grit, and drive.
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