Demand Generation Inside Sales Report 
A Sales Guy
FEBRUARY 1, 2014
The increasing trend of having marketing take over the MDR or lead qualification role of inside sales has been hotly debated and tested in recent months. I still think it’s a good idea, but needs certain expectations and circumstances across sales & marketing to work long-term. Managing inside sales can be a full time job.
DiscoverOrg Sales
FEBRUARY 13, 2019
Sales and Marketing may have different data needs, but there’s a lot of overlap. A 2019 Demand Gen Report asked: What are your biggest challenges to maintaining data quality in your contact database? A full third (32%) of Sales and Marketing pros responded that their data was siloed. Location data (Marketing loves).
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Factor 8
AUGUST 8, 2019
Everyone does it differently, and the demarcations between them may be based on more than lead type – like reporting structure, industry, product set or customer type. You’ll find BDR/SDR roles reporting into Marketing about as often as to Sales, but the growing trend is moving them out of marketing and into sales.
Sales Hacker
OCTOBER 8, 2018
If you missed episode 27, check it out here: PODCAST 27: How Former HubSpot CRO Built a Predictable Sales Machine w/ Mark Roberge. Staffing a team of field sales, inside sales, and sales engineers in lockstep. Incorporating MEDDICC and MEDDPICC to build a value sales methodology. What You’ll Learn.
Velocify
OCTOBER 1, 2017
Demand generation marketers are focused on supporting sales teams, and a large part of their role is ensuring that carefully curated leads are moving through the funnel effectively. Last year, our sales and marketing teams aligned on a high-growth strategy for 2017. Alignment with Sales.
Openview
OCTOBER 13, 2017
It’s an age-old question: should SDRs report to sales or marketing ? Ask five people, and you’ll get five different answers based on individual experience and factors ranging from company stage to the SDR career path to the individual personalities and preferences of a company’s heads of sales and marketing.
Mindtickle
JULY 24, 2017
It’s not enough to have the legal paperwork and financial reporting ready, your business also has to be able to demonstrate that it’s up to the task. When it comes to your sales organization that means ensuring you have all the necessary rigors in place from your sales process to culture. Preparing to IPO is a massive task.
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