Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Social Media 130

SBI Growth

MARCH 5, 2013

Demand Generation – Creating interest and attracting new potential customers. It means you lack definition in your funnel and can’t make informed decisions. Issue #1: Demand Generation. You are generating a ton of inquiries, yet few of them become leads. How to Spot Issues. Educating Yourself on the Funnel.

Education 320

Education Top of Funnel Sales Qualified Lead Demand Generation 320

The Pipeline

JUNE 3, 2011

5 Ways to Boost Your Email Prospecting Response Rate. Prospecting via email can be wildly rewarding, or incredibly frustrating. In fact, we’ve coached clients through a number of simple steps that have helped them double or triple their prospecting email response rates virtually overnight. April 2008. March 2008. February 2008.

Pipeline 286

Pipeline Prospecting Twitter B2B 286

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. What is Sales Prospecting? The ultimate goal is to guide your prospects through the sales funnel until they eventually make a purchase. How to Prospect: Step by Step.

Prospecting 208

Prospecting Ideal Customer Profile Top of Funnel Strategy 208

Zoominfo

JUNE 6, 2019

Sales prospecting—a common source of misery for most sales reps—is a critical aspect of selling for nearly all businesses. Prospecting uncovers potential buyers, fuels an organization’s sales pipeline, and provides important context to future sales conversations. What is B2B Sales Prospecting? Let’s start at the beginning.

B2B 212

B2B Buyer Persona Top of Funnel Prospecting 212

Zoominfo

DECEMBER 20, 2024

ZoomInfo ZoomInfos go-to-market intelligence platform equips sales and marketing teams with the tools and intelligence needed to connect with prospects first and close deals faster. ZoomInfo empowers businesses to refine their prospecting efforts by integrating Salesforce data directly into its platform.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

SBI Growth

OCTOBER 5, 2013

The new buyer is well informed, technology enabled, saturated with media, and suffering from information overload. Your marketing budget has to reflect the new buying behavior of your customers and prospects. They all struggle to produce sufficient content in enough quantity and quality to enable lead generation efforts.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

Zoominfo

MARCH 17, 2025

Blind spots in your addressable market and missed opportunities from good-fit prospects. Sales Operations & Strategy Director Andy Ruffles and his team sought a solution that would streamline data ingestion, eliminate redundant administrative tasks, and equip RMs with comprehensive insights to prioritize high-value prospects.

Territories 130

Territories Ideal Customer Profile Account Based Marketing Lead Rank 130

DiscoverOrg Sales

FEBRUARY 21, 2018

We have trade show prospecting down to a science. Blog: How to Prospect at Trade Shows: The Ultimate 10-Step Sales and Marketing Checklist. Set specific prospecting goals. Connect with prospects in the moment. On-demand Webinar: How to Maximize Your Trade Show ROI. And if you don’t have that kind of information?

Trade Show 174

Trade Show Ideal Customer Profile Prospecting Decision Maker 174

SBI Growth

JULY 7, 2013

In this ever-changing environment, how does a marketing leader keep pace with the Informed Buyer? A byproduct of today’s buyer experience is information overload. Whether on their mobile device, PC or tablet, the Informed Buyer is subjected to an unrelenting torrent of noise. BLUEPRINT FOR EFFECTIVE LEAD GENERATION.

Marketing 310

Marketing Lead Nurturing Demand Generation Agencies Social Media 310

The Pipeline

MAY 27, 2011

10 Fail-proof Tasks to Help Turn Your Prospects into Buyers. Prospecting is a term that’s been around for a long time. Your business strategies are the same as the gold-miners, except instead of digging for ore, you’re digging for customers, with your mind focused on this: you want to find the right prospects—the serious buyers.

Pipeline 243

Pipeline Prospecting Twitter Ideal Customer Profile 243

Zoominfo

AUGUST 24, 2021

It’s the very thing you need between your sales team and future prospects. Many people are skeptical of chatbots because they aren’t familiar with their capabilities, which stretch beyond simply delivering automated conversations and collecting information. That’s why conversations are essential to establish that sense of connection.

Demand Generation Targets 130

Demand Generation Targets Demand Generation Engineering Top of Funnel 130

SBI Growth

MAY 14, 2013

Yes , I have enough information to move ahead. Understanding what your prospects are asking themselves, and when, is critical work. The benefits to using BPMs to produce Contextual Content are twofold: Demand Generation – Relevant content attracts visitors to your site. Enter Contextual Content Marketing. THE BENEFITS.

Buyer Persona 314

Buyer Persona Lead Nurturing Demand Generation Agencies Demand Generation 314

Zoominfo

JANUARY 16, 2025

But with the right symphony of supporting information, go-to-market teams can leverage intent data to deliver precise, tailored, and timely campaigns that surface truly interested prospects. Declared Intent : The most actionable form, where a prospect explicitly requests a demo or more information. The challenge?

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

Zoominfo

NOVEMBER 18, 2024

Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. Visitor identification software profiles website visitors, offering details like company affiliation, contact information, and browsing behavior.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

SBI Growth

APRIL 26, 2013

They rely less and less on a sales rep for information. Marketing not only has to stimulate demand, it has to nurture buyers until they are ready to engage with a rep. The insights gathered and analyzed help inform and shape your marketing strategies: Demand Generation, Content Creation, Branding and Lead Nurturing.

Customer 316

Customer Buyer Persona Survey Demand Generation 316

Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. The Lead Generation Process. What is a Lead? Lead Scoring.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

APRIL 25, 2021

The last thing you need is for prospects to reach your site and bounce right off because they can’t find what they’re looking for, they get confused by your messaging, or even worse, their search is riddled with multiple form fields and gates to navigate. It’s the very thing you need between your sales team and future prospects.

Demand Generation Targets 100

Demand Generation Targets Demand Generation Engineering Top of Funnel 100

SBI Growth

DECEMBER 30, 2012

I am tracking the most important success metrics for lead generation ? I embraced an A/B testing culture in demand generation campaigns ? I am leveraging Remarketing technology to recapture and convert prospective leads? I have shifted investments from outbound to inbound marketing ? I am driving leads with LinkedIn ?

Marketing 297

Marketing Face-to-face Buyer Persona Lead Scoring 297

SBI Growth

OCTOBER 19, 2012

More content equals more insights into connections with these benefits: More precise targeting options for your demand generation campaigns. Increased visualization of connection relationships to aid in prospecting. Each of these new features is focused to drive increased value through additional connection level content.

Lead Generation 317

Lead Generation LinkedIn Sales Qualified Lead Lead Rank 317

SBI Growth

APRIL 29, 2013

Marketing has plans to help with better Demand Generation and Lead Management. Through more effective prospecting! How can you get your team to prospect more effectively right now? Get your Executive Overview of Linkedin Prospecting Capabilities here. I don’t believe my prospects are using Linkedin.

Hiring 276

Hiring Demand Generation Agencies LinkedIn Sales Qualified Lead 276

SBI Growth

NOVEMBER 4, 2012

Ask the right questions of the prospect and they will reveal what is causing them to buy. For new customers, build it into the Demand Generation phase. When used, the tool will gather information around these 4 key areas: Internal Pressure. Identify compelling events real-time. Use the compelling event assessment job aid.

Buyer 293

Buyer Decision Maker Demand Generation Demand Generation Targets 293

SBI Growth

OCTOBER 19, 2012

More content equals more insights into connections with these benefits: More precise targeting options for your demand generation campaigns. Increased visualization of connection relationships to aid in prospecting. Each of these new features is focused to drive increased value through additional connection level content.

Lead Generation 314

Lead Generation LinkedIn Sales Qualified Lead Lead Rank 314

SBI Growth

JANUARY 4, 2013

Lead Generation involvement is an accepted reality. Equally important is marketing’s role going across three crucial dimensions: Content Marketing is essential to connecting with a prospect early in the buying process. Demand Generation campaigns are executed to insert influence into the buying process.

Marketing 297

Marketing Buyer Persona Demand Generation Demand Generation Targets 297

Zoominfo

NOVEMBER 1, 2024

In short, ABM treats individual high-value accounts or collections of good-fit prospect accounts as mini-campaigns, surrounding their buying committees and key influencers with targeted, value-driven marketing assets. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Zoominfo

AUGUST 4, 2020

What happens when you turn suspects into prospects? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. You convert on the newsletter, providing contact information, and even click-thru on the automated rebate offer.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 246

DiscoverOrg Sales

APRIL 23, 2019

Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Trade shows are an expensive way to generate leads, even if you don’t have a booth. f their entire budget.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

The Pipeline

NOVEMBER 23, 2011

Stored in Attitude , Business Acumen , EDGE Sales Process , Funnel management , Impact Questions , Interactive Selling , Planning , Prospecting , Sales Leadership , Sales Strategy , Sales Success , Sell Better , Video , execution , qualifying. Demand Generation. Prospecting. 3 R’s of Prospecting Success.

Sales Qualified Lead 231

Sales Qualified Lead Pipeline Cold Calling Webinar Metrics 231

Pointclear

AUGUST 23, 2012

But he adds that this positive motion is facing a continuous challenge in the form of companies opting not to move forward: “The bigger challenge I do see, though, is that the ‘no decision’ threat—the threat to not do anything even though they want to squeeze you for all the information you’ve got—is looming large and only seems to be expanding.

Demand Generation Agencies 124

Demand Generation Agencies Prospecting Demand Generation Demand Generation Targets 124

The Pipeline

JANUARY 18, 2012

In the segment below we discussed the importance of “actioned information”, and its role in sales success. Demand Generation. Prospecting. 3 R’s of Prospecting Success. B2B Lead Generation Blog. We covered a number of topics relating to sales and success. Book Notice. Book Review. Business Acumen.

Pipeline 253

Pipeline Cold Calling Hiring Compensation 253

Zoominfo

DECEMBER 20, 2019

Sometimes, prospects will give me their personal email address, after a good phone call, because it will get lost if I email their business account!”. Every industry has something that’s top-of-mind,” says Demand Generation Specialist Dominique Catabay. For our prospects, an example might be ‘summer slump.’ Seasonality.

B2B 243

B2B Hubspot Marketo Account Based Marketing 243

The Pipeline

MAY 20, 2011

Stored in Business Acumen , Buying Process , Guest Post , Productivity , Prospecting , Sales 2.0 , Sales Strategy , execution. Whether it makes sense or not, the web and the availability of information has turned us all into Mr Know-it-all. LinkedIn is a two way street, now your prospects know your background. December 2007.

Pipeline 313

Pipeline Twitter Small Business Small Business 313

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Get answers to these questions about lead gen — and so much more!

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Hubspot Sales

DECEMBER 16, 2021

Inbound sales is a modern sales methodology based on the fact that customers are more in charge of their buyer's journey than ever before and have quick and easy access to the information they need to decide on making a sale before ever speaking to a sales rep. What is demand generation? Image Source.

Lead Gen 130

Lead Gen Top of Funnel Sales Qualified Lead Demand Generation 130

Zoominfo

FEBRUARY 1, 2018

We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services. As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base.

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Scoring 243

The Pipeline

AUGUST 5, 2011

Sugar Mobile – Sugar is already a leader in the CRM arena, and now they have extended their capabilities to mobile devices so that you can access client-critical information from anywhere. You can run reports, set up meetings, manage cases and contact information all from your mobile device. Demand Generation.

Pipeline 275

Pipeline Hiring Travel Twitter 275

Vengreso

MARCH 2, 2021

Prospecting to generate sales leads is one of the most important jobs of the modern sales professional. In fact, if you ask any sales leader what their teams struggle with the most (and I have), they would say it’s prospecting, especially now that virtual selling is the norm. And this is what this prospecting guide is all about.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145