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By way of orientation, their average deal is six figures and the sales cycles run 6–8 months. This included the heads field sales, marketing, sales operations, and sales development. Those in the top right quadrant were deemed AB-appropriate, while those in the top left were better suited to traditional demandgeneration.
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It's being done right now in the field by a sales team near you [perhaps a competitor], it's remarkable and it's not for the faint of heart. I'm sure the naysayers will come out in full force over this content but I can attest, a new era of selling is upon us. Challenger Sales marketing and sales alignment.
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