Demand Generation Incentives Retention 
Sales Hacker
MAY 6, 2021
The mandate of a VP of Sales is to maximize the organization’s revenue bookings, renewals, and retention by maintaining control of the entire deal pipeline, from SQL to proposal to negotiation, to commit, to close. This intense focus will equate to higher net revenue booking and retention. Big picture revenue growth and retention.
Sales Hacker
SEPTEMBER 13, 2024
Programming the retention of key people The mission: find and retain your key people. While not widely discussed, some revenue leaders are creating programs that formalize incentives to support the retention of these key people. These are the people driving the work that truly moves the needle.
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Partners in Excellence
OCTOBER 27, 2014
Demand Generation/Lead Gen/Content Marketing/Nurturing. Account Planning/Growth/Retention. Incentives/Compensation. While there’s some variance, I tend to see the following: Sales Training. Sales Process/Methodology. Systems/Processes/Tools. Recruiting/Onboarding. Marketing/Sales Integration. Sales Automation/Tools.
Product Management University
FEBRUARY 25, 2020
For the few big investments you’ll make in any given year, product teams have more incentive than ever to work together because it’s clear that they can deliver more value collectively across products than each team can deliver on its own. Demand Generation. Here’s how this scenario plays out. Solution Demos vs. Product Demos.
Sales Hacker
DECEMBER 8, 2017
Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. Focus time, budget, and other resources on fostering customer relationships, support, and retention. Go beyond lead generation and explore channels for cross-selling, up-sells and referrals.
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