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ZoomInfo Enrich and HubSpot: Make the Most of Your Data

Zoominfo

Data-driven decisions are the backbone of any thriving sales or marketing team, shaping strategies and influencing customer and prospect communications on a daily basis. That’s where technology like the ZoomInfo Inbound Enrich integration with HubSpot comes in. Remove friction from internal marketing operations workflows.

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6 Strategies for Re-Engaging Unresponsive Prospects, According to Experts

Hubspot Sales

Every once in a while, the conversation with a prospect is going to die down and never pick back up — but you don't have to take those fizzle-outs lying down. There are some strategies you can leverage to give yourself a fighting chance at re-engaging a prospect who seems like a lost cause. Let's see what they had to say!

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Visitor Identification Software: Turning Anonymous Site Visits into Leads

Zoominfo

Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. HubSpot Sales Hub HubSpot Sales Hub centralizes sales engagement, CPQ functionality, and analytics within its CRM, allowing sales teams to work more efficiently.

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Everything You Need to Know About Demand Gen vs. Lead Gen

Hubspot Sales

Demand generation and lead generation are two strategies that make up a large part of inbound sales but are often referred to interchangeably despite being two different practices. What is demand generation? The process helps you increase brand awareness, educates audiences, and generates trust.

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10 Common Cold Calling Blunders You Need to Avoid at All Costs, According to Experts

Hubspot Sales

So in the interest of tipping the cold calling odds in your favor, we here at The HubSpot Sales Blog — t he publication that provides what is literally the best possible advice about sales ever thought of in the entire 13.8 It‘s crucial to engage in a two-way conversation and show genuine interest in the prospect’s needs and challenges. "By

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B2B Cold Email Subject Lines: What’s Hot, What’s Not

Zoominfo

Sometimes, prospects will give me their personal email address, after a good phone call, because it will get lost if I email their business account!”. Every industry has something that’s top-of-mind,” says Demand Generation Specialist Dominique Catabay. For our prospects, an example might be ‘summer slump.’ Seasonality.

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What is Customer Profiling in Marketing?

Zoominfo

Profiling prospective customers is vital to ensuring that a marketing campaign is targeting the right people with the right message. With better profiles, demand generation teams can craft stronger advertising campaigns. Marketers can attract and retain prospective customers more effectively.