Hubspot Sales

NOVEMBER 12, 2024

To help you out on that front, we here at The HubSpot Sales Blog — the Internet's definitive, ultimate, unimpeachably authoritative authority on all things sales-related and sales-adjacent — tapped some experts for strategies they use to get an unresponsive prospect talking again. Send a personalized video message.

Demand Generation Agencies

Hubspot Sales

MARCH 3, 2025

To help you out, we here at The HubSpot Sales Blog the sales-related and sales-adjacent content world's badass, truth-to-power problem child reached out to some sales leaders for their unconventional prospect research methods. This helps in curating product offerings that align closely with current market demands.

Research

Hubspot Sales

FEBRUARY 21, 2025

Drawing on my experience with brands like HubSpot and Zapier, Ill walk you through how it works. When I research accounts, I identify three types of contacts: Decision-makers the signers like the vice president of marketing or director of content. Champions mid-level roles like Content Managers who feel the problem firsthand.

Ideal Customer Profile

LinkedFusion

JUNE 21, 2025

Whether you’re in sales and marketing, part of a fast-moving sales team, or simply looking to scale your LinkedIn lead generation, this blog walks you through every step. The Anatomy of a Perfect LinkedIn Lead Filter To truly boost your lead generation and get better LinkedIn lead data, you need to go beyond basic filters.

Ideal Customer Profile

Understanding the Sales Force

JUNE 20, 2025

Here’s what’s topping their search bars: AI-Powered Growth Strategies ( “generative AI in sales,” “AI-driven forecasting” ): They’re banking on AI to predict customer behavior and streamline ops, with 61% of CEOs seeing it as a competitive edge. A 2023 HubSpot report showed a 20% increase in deal size for teams with ongoing coaching.

Revenue

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile

The Pipeline

JANUARY 2, 2014

A cute marketing term that elevated the noise created by Sales 2.0, Let’s look at one of the biggest slices of crap peddled in sales these days: “60% of the sales cycle is over before a buyer talks to a sales person” , as quoted by James Wood, on Earnest About B2B Blog , Slide number 5, attributes the quote to Kieran Flanagan, Hubspot.

Demand Generation Targets

Zoominfo

NOVEMBER 16, 2021

Data-driven decisions are the backbone of any thriving sales or marketing team, shaping strategies and influencing customer and prospect communications on a daily basis. But without reliable data sources and solid automated processes, marketers and sales teams are left to manually dig up whatever they can find and hope that it’s accurate.

Hubspot

SBI Growth

MAY 5, 2013

I recently had a cup of coffee with a good friend and marketing peer. She has helped build the company with superb demand generation efforts. I had recently read Hubspot’s newest release of the State of Inbound Marketing Report, and a key stat hit me. Kathy is the CMO of an emerging software company. Top Insights.

Cost per Lead

The Pipeline

JULY 29, 2011

Sales And Marketing Alignment In Terms Of Lead Generation In A 2.0 Stored in BANTER , Business Acumen , Guest Post , Marketing , Proactive , Productivity , Sales 2.0 , execution. Sales and marketing are merging for small businesses and require strong collaboration for larger companies. March 2008. February 2008.

Sales Qualified Lead

Zoominfo

DECEMBER 20, 2019

Every industry has something that’s top-of-mind,” says Demand Generation Specialist Dominique Catabay. For example, we sell to sales and marketing, so the fiscal calendar year drives decisions for our prospects. XX email marketing trends you must know.” Saw Hubspot on your website.” Seasonality. Call tomorrow.”.

B2B

Zoominfo

JUNE 15, 2022

Profiling prospective customers is vital to ensuring that a marketing campaign is targeting the right people with the right message. With better profiles, demand generation teams can craft stronger advertising campaigns. Marketers can attract and retain prospective customers more effectively.

Ideal Customer Profile

Hubspot Sales

DECEMBER 16, 2021

Demand generation and lead generation are two strategies that make up a large part of inbound sales but are often referred to interchangeably despite being two different practices. What is demand generation? The process helps you increase brand awareness, educates audiences, and generates trust.

Lead Gen

Zoominfo

FEBRUARY 26, 2018

2. Hubspot Sales Blog. Although Hubspot specializes in sales, marketing, and CRM tools, they’re best known for coining the phrase inbound marketing. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media. 8. Heinz Marketing.

Top of Funnel

Zoominfo

NOVEMBER 20, 2023

The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making. Marketers are definitely at the forefront of experimenting with GenAI.

Data

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile

Zoominfo

JUNE 8, 2020

There’s one thing that you may not have yet realized is gaining in popularity as a result of the pandemic: outbound sales and marketing. I found that Hubspot has been tracking this pretty well in their blog. Marketing emails are up 20% and sales emails are up 50% compared to their pre-COVID-19 levels! Marketing emails are up.

Outbound

Hubspot Sales

NOVEMBER 21, 2018

When your unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years.

Paid Content

Zoominfo

OCTOBER 18, 2022

Lead generation has matured immensely as a marketing discipline over the past decade, with more tools and data available than ever before. But this abundance demands a focused, strategic approach to lead generation that minimizes wasted spending and drives meaningful results.

Lead Gen

Zoominfo

FEBRUARY 26, 2018

2. Hubspot Sales Blog. Although Hubspot specializes in sales, marketing, and CRM tools, they’re best known for coining the phrase inbound marketing. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media. 8. Heinz Marketing.

Top of Funnel

Hubspot Sales

APRIL 6, 2020

They rely on manually-entered data to monitor the sales pipeline and coach their salespeople, and they run sales and marketing independently, creating a disjointed experience for buyers. Demand Generation. HubSpot CRM eliminates manual work and actually helps your sales team sell. Preparation and knowledge of HubSpot.

Webinar Metrics

Pointclear

MAY 16, 2011

You see there is a science in creating demand and I’m not talking about where to place “Click Here” versus the word “Register,” I am talking about more strategic issues. I will leave the Science of Lead Generation tactics to David Zarrella, Social Media Scientist in his recent HubSpot Webinar.

Direct Mail

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. Here are four ways our new platform empowers marketers to effectively and efficiently land their target accounts.

Account Based Marketing

Hubspot Sales

APRIL 22, 2020

As a marketer I must admit, we love templates. Most of these templates I’m about to share with you were inspired by or borrowed from our friends over at HubSpot. If imitation really is the finest form of flattery, then HubSpot should be blushing right now. Modifying HubSpot Discovery Call Questions For Us.

Hubspot

Sales Hacker

FEBRUARY 15, 2018

The Revenue Summit is the only conference with a true focus on aligning sales, marketing and customer success through the lens of technology, empowering B2B leaders to accelerate full funnel growth. Justin Shriber – VP of Marketing, LinkedIn Sales & Marketing Solutions. Contact – marketing@saleshacker.com.

Top of Funnel

Zoominfo

JUNE 8, 2020

There’s one thing that you may not have yet realized is gaining in popularity as a result of the pandemic: outbound sales and marketing. I found that Hubspot has been tracking this pretty well in their blog. Marketing emails are up 20% and sales emails are up 50% compared to their pre-COVID-19 levels! Marketing emails are up.

Outbound

Zoominfo

DECEMBER 20, 2019

Seasonality “Every industry has something that’s top-of-mind,” says Demand Generation Specialist Dominique Catabay. For example, we sell to sales and marketing, so the fiscal calendar year drives decisions for our prospects. XX email marketing trends you must know.” Saw Hubspot on your website.” Call tomorrow.”

B2B

DiscoverOrg Sales

AUGUST 28, 2018

Every industry has something that’s top-of-mind,” says Demand Generation Specialist Dominique Catabay. For example, we sell to sales and marketing, so the fiscal calendar year drives decisions for our prospects. XX email marketing trends you must know” This email subject line from Sumo got a 64% open rate by teasing a new trend.

B2B

Sales Hacker

OCTOBER 13, 2023

We are capping off a week in Nashville of go-to-market executive learnings, live music, and hot chicken. Some of the team have been at Pavilion ’s GTM2023 conference, a B2B SaaS conference for go-to-market executives. When asked who is rethinking their go-to-market strategy, around 60% of the room had a hand raised in the air.

Conference

Hubspot Sales

JULY 2, 2020

By LinkedIn's own estimate , 97% of B2B marketers use the platform to support their content marketing efforts. Couple that figure with the fact that roughly 88% of video marketers report that video marketing offers a positive ROI, and you'll find that a solid LinkedIn video strategy is a sound investment.

LinkedIn

Hubspot Sales

APRIL 5, 2018

At HubSpot, lacking urgency is the number one objection we face in the sales funnel. In order for these salespeople to be successful, you need to increase your marketing qualified leads by 20%. let’s flash forward to six months from now and you're generating the same lead flow as today. Rep: “I see, John. Is this correct?”.

Marketing Qualified Lead

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer. Shiny features sell.

Vendor

Sales Hacker

JUNE 11, 2020

Inbound , sometimes referred to as high-velocity marketing, is a newer strategy that’s been popularized by companies like HubSpot. It focuses on allowing potential buyers to find you (through marketing, SEO, etc.), A broad ICP favors an inbound strategy, and a niche market will push you towards an outbound strategy.

Inbound

Hubspot Sales

SEPTEMBER 24, 2018

Recent research from The Aberdeen Group and Docurated indicate good salespeople today spend less than a third of their time selling, while increasingly more time is spent managing various administrative tasks surrounding sales and demand generation. Stop focusing on efficiency.

Strategy

Hubspot Sales

JUNE 28, 2019

I think of sales enablement as a component of sales ops,” says HubSpot VP of Sales Operations and Strategy Channing Ferrer. Sales Ops also uses internal performance data, along with external market and competitor research , to craft sales strategy and achieve sales goals. At HubSpot, we call this our "How". Sales Forecasting.

Sales Operations

Pipeliner

MARCH 29, 2022

We will explain everything in simple words so that even marketing novices can understand all aspects. an Lead Generation Services Benefit Your Business? The main purpose of using Lead Generation Services is to increase sales. It starts with building a user base and then, creating a marketing strategy to communicate with them.

Lead Generation

Hubspot Sales

MAY 22, 2018

In order to build a successful company, you’ll need to create and fine-tune a business plan, assess your finances, complete all the legal paperwork, pick your partners, choose the best tools and systems to help you get your marketing and sales off the ground … and a whole lot more. Analyze your market's conditions. Keep it short.

Top of Funnel