Sales Hacker

NOVEMBER 8, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Lessons from going to market with the Solutions team at mParticle. Is customer success COGS or OpEx?

Loyalty 90

Loyalty Customer Face-to-face Scale 90

Miller Heiman Group

APRIL 18, 2018

Consider this all-too-common scenario: The product marketing team has created messaging for a new product launch. This messaging goes into online content, demand generation campaigns and all the customer-facing materials marketing produces. Is it any wonder sales gets frustrated and gives up on the services provided?

Sales Enablement 66

Sales Enablement Face-to-face Demand Generation Agencies Handbook 66

Sales Hacker

MARCH 2, 2020

The Sketchnote Handbook. 80/20 Sales and Marketing. Growth requires taking market share from your competitors, while they try to do the same to you. According to David Breshears , this book is “critical strategic and tactical advice for transitioning sales from a blue ocean to a highly competitive market.” Thinkertoys.

Top of Funnel 143

Top of Funnel Lead Rank Hiring Handbook 143

SalesHandy

OCTOBER 28, 2022

When inbound lead generation first made an appearance a lot of marketers were quick to predict the redundancy of outbound lead generation. Almost a decade later, outbound lead generation remains to be as strong and paramount as it was in the lead generation sphere. Well, to a certain extent you are right.

Lead Generation 59

Lead Generation Paid Content Outbound Ideal Customer Profile 59