The Proven Process for Developing a Go-to-Market Strategy
Hubspot Sales
NOVEMBER 21, 2018
Influencer: Convinces others the product is needed. Gatekeeper: Blocker in getting a product implemented or approved. Generate interest. This occurs through demand generation, which can happen with inbound and/or outbound strategies. Initiator: Starts the buying process or shows initial interest. You must optimize.
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