Zoominfo

MAY 9, 2021

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. One business is an ideal fit.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

Zoominfo

MAY 9, 2021

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. One business is an ideal fit.

Ideal Customer Profile 130

Ideal Customer Profile Google Analytics Strategy Google 130

Zoominfo

APRIL 16, 2022

Field work went away because events went away, and field sales and outside sales all went away or went inside,” says Nina Wooten, director of demand generation at ZoomInfo. Suddenly, there was a lot more noise, and every sales rep had to do a lot more.”

Cold Calling 100

Cold Calling Channels Demand Generation Agencies Call-back 100

Product Management University

JANUARY 10, 2024

For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. Applying the Product Positioning Rule to Product Marketing My software career path took me from pre-sales to a corporate product marketing role where we supported our worldwide salesforce in a 5000-person company.

Positioning 59

Positioning Demand Generation Targets Demand Generation Banking 59

Hubspot Sales

AUGUST 21, 2023

With a high volume of sales, this model can be profitable and is fairly easy to build and scale as you hire more team members. The sales team in this model is typically composed of a sales manager that supervises a handful of reps. Build brand awareness and demand generation with inbound and/or outbound methods.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Sales Hacker

OCTOBER 8, 2018

If you missed episode 27, check it out here: PODCAST 27: How Former HubSpot CRO Built a Predictable Sales Machine w/ Mark Roberge. Staffing a team of field sales, inside sales, and sales engineers in lockstep. Incorporating MEDDICC and MEDDPICC to build a value sales methodology. What You’ll Learn.

Hiring 69

Hiring Lead Rank Company Sales Qualified Lead 69

Sales Hacker

AUGUST 7, 2020

Sales Technology. VP Nokia Software, North America Sales. National Association of Women Sales Professionals (NAWSP). Vice President of Sales. BMC Software. Traction on Demand. Vice President, NA Inside Sales. District Channel Manager, Global Enterprise Sales. Lucid Software.

Demand Generation Agencies 127

Demand Generation Agencies Hiring Enterprise Enterprise 127