Remove Demand Generation Remove Field Sales Remove Prospecting
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How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

Now, imagine two prospects working for different organizations. On their way to work, both prospects see your company’s billboard and think to themselves, “Hmm, I should check that product out.” Each prospect visits your company’s website. Neither prospect converts. One business is an ideal fit. Not so much.

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How ZoomInfo WebSights Improves Retargeting Strategies

Zoominfo

Now, imagine two prospects working for different organizations. On their way to work, both prospects see your company’s billboard and think to themselves, “Hmm, I should check that product out.” Each prospect visits your company’s website. Neither prospect converts. One business is an ideal fit. Not so much.

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Why Sales Rejects Quality Leads?

SBI Growth

Your demand generation team may be high-fiving themselves for activity, not results. It’s easy to pad demand generation numbers with bulk buys. Active’ interest is the fuel that feeds an effective lead generation program. The key is that a prospect is actively engaged with your company.

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Poor 'Quality' Marketing Leads for the Dumpster?

SBI Growth

Your demand generation team may be high-fiving themselves for activity, not results. It’s easy to pad demand generation numbers with bulk buys. Active’ interest is the fuel that feeds an effective lead generation program. The key is that a prospect is actively engaged with your company.

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Here’s How COVID Changed the Best Time to Make Sales Calls

Zoominfo

In today’s environment, it’s getting harder to connect with prospects on a cold call. Field work went away because events went away, and field sales and outside sales all went away or went inside,” says Nina Wooten, director of demand generation at ZoomInfo. The worst day to call?

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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

My pre-sales experience would prove to be invaluable. Having come directly out of field sales, I felt like I had a really good idea of things we could differently do to make our products easier to market and sell. It clicked with our salespeople and just as well with their prospects. We had a blast every step of the way.

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Your Best Sales Rep: The Internal Content Marketing Agency

SBI Growth

Generate leads for your team through effective Demand Generation. Sell when a sales rep is not present. Do my prospects find me online every time they search for a solution to their problems? Would your field sales teams be more or less effective with awesome content support? I thought so.