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Why Sales Rejects Quality Leads?

SBI Growth

Your demand generation team may be high-fiving themselves for activity, not results. It’s easy to pad demand generation numbers with bulk buys. Active’ interest is the fuel that feeds an effective lead generation program. The key is that a prospect is actively engaged with your company.

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Poor 'Quality' Marketing Leads for the Dumpster?

SBI Growth

Your demand generation team may be high-fiving themselves for activity, not results. It’s easy to pad demand generation numbers with bulk buys. Active’ interest is the fuel that feeds an effective lead generation program. The key is that a prospect is actively engaged with your company.

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Your Best Sales Rep: The Internal Content Marketing Agency

SBI Growth

Generate leads for your team through effective Demand Generation. Sell when a sales rep is not present. Do my prospects find me online every time they search for a solution to their problems? Would your field sales teams be more or less effective with awesome content support? I thought so.

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How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

Now, imagine two prospects working for different organizations. On their way to work, both prospects see your company’s billboard and think to themselves, “Hmm, I should check that product out.” Each prospect visits your company’s website. Neither prospect converts. One business is an ideal fit. Not so much.

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How ZoomInfo WebSights Improves Retargeting Strategies

Zoominfo

Now, imagine two prospects working for different organizations. On their way to work, both prospects see your company’s billboard and think to themselves, “Hmm, I should check that product out.” Each prospect visits your company’s website. Neither prospect converts. One business is an ideal fit. Not so much.

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The Proven Process for Developing a Go-to-Market Strategy

Hubspot Sales

This is when a prospect has demonstrated they have a problem your product can solve. At this time the prospect has likely asked for a quote or a trial period and are nearing a decision on whether or not to purchase. Business case: The prospect tests the product through a free trial or POC to see if it can solve their needs.

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Here’s How COVID Changed the Best Time to Make Sales Calls

Zoominfo

In today’s environment, it’s getting harder to connect with prospects on a cold call. Field work went away because events went away, and field sales and outside sales all went away or went inside,” says Nina Wooten, director of demand generation at ZoomInfo. The worst day to call?