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Whether they’re building a brand, fueling revenue generation, or supporting the customer journey, marketers are constantly looking for ways to highlight their value and increase ROI. A B2B marketing funnel is unique because it often involves multiple people from a single business moving through each stage of the funnel in a haphazard fashion.
Without their early support, we would not have had the same access to top tier software deals, the right to win competitive investments, and the ability to positively affect the outcomes of our companies once we invested. And with all humility, its a damn good product. We are forever indebted to our early Operator investors.
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I’ve been focusing on investing in SaaS companies and my own pursuits as a serial software entrepreneur (along with rapping and fashion designing ????? ). .
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A people person with extensive C-Level experience in enterprise software, business development and operations. I exited to pursue other interests after Upland Software acquired the company in 2019. Katie Carty Tierney is an Area Vice President for the Americas at BMC Software. “Always deliver more than expected!
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