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Demand Generation Advice for the CEO

SBI Growth

This post is written for CEO’s who need to increase demand for their products. Demand generation is the science of stimulating latent demand. A definition of latent demand is a prospect is unaware of a problem. Our firm scores 17 forms of content against its ability to stimulate latent demand.

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Six Clues Your QBRs are Box-Checking Exercises … and How to Fix Them

Emissary

Be sure your QBRs include discussions of effectiveness (including product development, customer experience, demand generation , branding, and bookings) and/or efficiencies (cost reduction, risk reduction, elimination of rework, and more). Create tools to help your client to be successful in collecting measures on their side.

Exercises 245
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3 Ways Mindtickle is Making a Seller’s Job Easier Right Now

Mindtickle

That’s why Mindtickle puts the content sellers need front and center in the most used tools. 2 Use AI to help you discover and leverage new and better content Sellers frequently spend too much time looking for content because they don’t know what content exists.

Hiring 52
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Do CEOs Need ‘Doers’ or ‘Strategists’ Leading Marketing?

SBI Growth

They focused on things like branding exercises and awareness campaigns with PR firms. They help create sales enablement tools, sales value prop messing, demos and presentation decks to ensure the success of your sales team. You went for “been there, done that” experience. Revenue got missed. Why ‘Strategists’ Won’t Deliver the #.

Lead Rank 331
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How You Accelerate Getting Promoted

SBI Growth

This tool will expose you to the 6 biggest problems sales leaders face. Marketing needs to be running demand generation campaigns in advance so sales has leads. By using this tool you will learn the other 4 common problems we see. Have them complete the exercise. You are time starved now more than ever.

Promotion 310
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10 Tips for Sales and Marketing Content Alignment

Seismic - Sales Effectiveness

When organizations think of sales and marketing alignment, they often focus on demand generation. Marketing must agree to move beyond demand generation content and build content designed to be used in the sales process. Like demand generation, content won’t be successful without alignment. Sound familiar?

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How to Fast-Track New Rep Productivity

SBI Growth

Ensure that the onboarding process is not a passive exercise that can be shirked. Marketing / Demand Generation Campaigns / Lead Management. Technology and Tools. Download this tool & follow the five steps above to get your new reps productive… and fast. Impart skills from real?life life situations.

Hiring 202