Showpad

MARCH 17, 2021

One of the most popular ways to grow in the industry is by attending sales enablement events and conferences. And because most events will take place virtually, you can attend conferences across the globe — right from your home office. We’ve updated our list of recommendations for sales enablement conferences and events to attend.

Sales Enablement 52

Sales Enablement Conference Face-to-face Top of Funnel 52

Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. And, 31% more likely to be hiring additional sales reps to meet demand.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

DiscoverOrg Sales

FEBRUARY 21, 2018

Members of DiscoverOrg’s sales and marketing teams attend about 30 events per year. For walk events, we get about 400 leads per walk event, of which half are “hot” (sales accepted) leads. Get a map of the event. Host events around the trade show. BLOG] How to Use Sales Intelligence for Event Lead Generation.

Trade Show 174

Trade Show Ideal Customer Profile Prospecting Decision Maker 174

Sales and Marketing Management

FEBRUARY 22, 2021

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. Our company, like others, canceled plans to participate in near-term trade shows only to learn that all 2020 events were soon to be canceled as well. Virtual Events.

Webinar Metrics 177

Webinar Metrics Marketing Qualified Lead Lead Rank Cancellation 177

Hubspot Sales

NOVEMBER 12, 2024

Highlight specific tools or strategies they're using, and provide a clear comparison to industry benchmarks or best practices. Aaron Whittaker , VP of Demand Generation & Marketing at Thrive Digital Marketing Agency , says, "Sending a personalized video message can be surprisingly effective in re-engaging unresponsive prospects.

Demand Generation Agencies 94

Demand Generation Agencies Prospecting Strategy Follow-up 94

Zoominfo

JUNE 15, 2022

With better profiles, demand generation teams can craft stronger advertising campaigns. Alonzo Bannister : Alonzo is a 41-year-old demand generation manager at a mid-market North American IT company. Responsibilities As a demand-generation manager, Alonzo has a great deal of responsibility.

Ideal Customer Profile 130

Ideal Customer Profile Marketing Customer Demand Generation Agencies 130

LinkedFusion

AUGUST 23, 2023

There’s where the best B2B lead generation tool and services come onto the scene, armed with strategies that can transform your lead game into a lead-winning touchdown. There are many lead gen software that help you optimize your lead generation efforts to increase your lead conversion rate. Seen a pattern here?

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Outsourcing Services Lead Rank 52

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. And, 31% more likely to be hiring additional sales reps to meet demand.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Sales Hacker

FEBRUARY 3, 2020

What are the best sales conferences and events of the year, where you’ll find plenty of networking opportunities , training, and career-changing tips? Here are the 26 sales events in 2020 (organized by the season of the year) that we’re most excited about. Unleash is a unique event with a broad scope. We’ll wait! Unleash ’20.

Conference 96

Conference Scale Networking Industry 96

SBI

FEBRUARY 13, 2018

This will be my second year of attendance at the B2BMX event , organized by DemandGen Report. The event is a not to be missed if you’re in Marketing, but it’s increasingly become a must-attend event for those responsible for Sales Enablement as well. It’s the centerpiece for whole event!

Hoovers 139

Hoovers Account Based Marketing Demand Generation Targets Demand Generation 139

SBI Growth

JUNE 14, 2013

Find a different way to generate high quality leads. The office telephone is a dying demand generation tool. This 2 day training event will produce real results": You hire the expert from a fancy Sales Enablement firm. They bring binders, sales tools, and laminated glossy sheets.

Sales Management 326

Sales Management Hiring Telemarketing Demand Generation 326

SBI Growth

DECEMBER 12, 2013

A common mistake is to attribute total success to the original lead source without careful analysis of the chain of events. That''s where SBI''s demand generation programs benefit from ProForma Lead Source assessment tools. Demand Generation teams should focus on these metrics: Cost per qualified Sales Ready Lead.

Cost per Lead 282

Cost per Lead Sales Qualified Lead Ideal Customer Profile Leads 282

SBI Growth

DECEMBER 17, 2012

Acquiring new customers is a marathon event made up of quarterly sprints. Strong demand generation effort is required throughout the year to maintain a steady flow of leads to the sales field. The Marketing Implementation Assessment Tool provides the following benefits: Maximize Feasibility of Success. Follow @vinkoe.

Lead Scoring 326

Lead Scoring Lead Rank Cost per Lead Marketing 326

Green Lead's B2B

MARCH 14, 2020

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Event marketing had been on the upswing with between 20%-25% of the typical marketing budget being spent on tradeshows, roadshows, etc. Virtual Events. Virtual events in general.

Marketing Qualified Lead 33

Marketing Qualified Lead Lead Rank Cancellation Sales Qualified Lead 33

SalesLoft

AUGUST 3, 2015

As we continue in our mission to lead the world of sales development and to become an Atlanta unicorn, I am proud to announce the addition of Kevin O’Malley to the Salesloft team as Vice President of Demand Generation. If you weren’t filling the sales funnel, what would you be doing?

Demand Generation Targets 52

Demand Generation Targets Demand Generation Sales Qualified Lead Lead Rank 52

Zoominfo

NOVEMBER 29, 2021

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Set your own benchmarks,” says Mitchell Hanson, director of demand generation at ZoomInfo. Registrations : The number of people who registered for the event. Intent lift.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

SBI Growth

OCTOBER 24, 2012

A more robust framework for the ROMI (Return on Marketing Investment) calculation is required at the campaign level to provide a reliable picture of Lead Generation efforts. The Integrated ProForma campaign tool provides clarity to establish a solid ROI representing the total impact to drive results. It doesn't pass the smell test.

Demand Generation Agencies 293

Demand Generation Agencies Marketing Demand Generation Targets Demand Generation 293

Zoominfo

MARCH 30, 2023

Whether they’re building a brand, fueling revenue generation, or supporting the customer journey, marketers are constantly looking for ways to highlight their value and increase ROI. Integrated technology tools help marketing teams generate a complete picture of their customer and eliminate friction in their funnel.

Top of Funnel 130

Top of Funnel Lead Rank Funnel Marketing Qualified Lead 130

Zoominfo

JUNE 8, 2020

In the B2B world, there are some fairly obvious ones that we’ve read about like virtual events, remote training, and better attention to employee mental health. And then we finally get to the point I’ve been trying to prove this entire time: We know that companies are using webinars more with in-person events on hold.

Outbound 195

Outbound Company Webinar Metrics Demand Generation 195

Mindtickle

MAY 16, 2024

That’s why Mindtickle puts the content sellers need front and center in the most used tools. 2 Use AI to help you discover and leverage new and better content Sellers frequently spend too much time looking for content because they don’t know what content exists.

Hiring 52

Hiring Demand Generation Demand Generation Targets Webinar Metrics 52

Sales and Marketing Management

NOVEMBER 30, 2018

Author: Tom Urie, President and CRO, Optymyze Early in my career, I made the not-so-typical move from engineering to marketing and spent 15 years innovating and creating events, programs, content, processes, and systems that challenge the status quo. Align Skills and Tools to the Processes. Remove Subjectivity.

Lead Rank 191

Lead Rank Revenue B2B Demand Generation 191

SBI Growth

OCTOBER 5, 2013

By signing up, you will get a copy of our Marketing Spend Assessment tool and Best Practice. Let your buyer research, personas & BPMs drive your content output: Blog Posts, Ebooks, White Papers, Newsletters, Customer Interviews, Video, Webinars, Slideshare, Print Articles, Live Events. Spending too Much on the Wrong Things.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

SBI Growth

OCTOBER 14, 2013

You can also sign up for this free event to get an in-depth review. When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. By attending, you will get a copy of our Content Grader Tool + dozens more tools free.

Demand Generation Agencies 316

Demand Generation Agencies Marketing How To Face-to-face 316

Zoominfo

MARCH 21, 2023

A strong foundation of go-to-market intelligence, cutting-edge automation tools, and the data management backbone to bring it all together. Sorting through tools and datasets that don’t get the job done is a big part of why sellers are seeing more time consumed by administrative overhead.

Demand Generation Targets 130

Demand Generation Targets Ideal Customer Profile Scale Lead Rank 130

Zoominfo

JUNE 6, 2019

Consider the following statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals. In fact, 78% of decision-makers have taken an appointment or attended an event that came from a cold call ( source ).

B2B 212

B2B Buyer Persona Top of Funnel Prospecting 212

SBI Growth

OCTOBER 19, 2012

More content equals more insights into connections with these benefits: More precise targeting options for your demand generation campaigns. The new pages give businesses a more complete set of tools to effectively market to their buyers and build relationships. Notifications enhancement (engage users).

Lead Generation 314

Lead Generation LinkedIn Sales Qualified Lead Lead Rank 314

SBI Growth

SEPTEMBER 18, 2012

What channel of Demand Generation can yield the highest return and sustained success? This post serves as a tool for you to understand the top three KPIs, why they are important to you, and context to provide your team SEO direction to drive more leads. CMO’s are tasked with driving customer acquisition.

Top of Funnel 276

Top of Funnel Lead Scoring Lead Rank Funnel 276

Zoominfo

AUGUST 31, 2020

Technology : Market intelligence and sales intelligence platforms, software that analyzes sales calls, and tools that track how customers use a product. In March 2020, TentCraft — a company that manufactures custom tents for events like festivals and concerts — got hit hard by the spreading pandemic. Market Expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

SBI Growth

OCTOBER 19, 2012

More content equals more insights into connections with these benefits: More precise targeting options for your demand generation campaigns. The new pages give businesses a more complete set of tools to effectively market to their buyers and build relationships. Notifications enhancement (engage users).

Lead Generation 317

Lead Generation LinkedIn Sales Qualified Lead Lead Rank 317

Sales Hacker

OCTOBER 18, 2024

For example, tools can now determine whether something on a website is central to a company’s offering or just a passing mention by analyzing patterns and language. Examples of automating workflows to solve ongoing challenges: Everyone shared use cases they’re trying for sales account research and lead generation workflows.

Networking 80

Networking Real Estate Demand Generation Agencies Scale 80

Emissary

JUNE 6, 2022

With the pandemic curtailing events and other traditional demand generation tactics, ABM was pushed even further into the spotlight, with many coining 2021 as “ the year of ABM.” ABM programs require dedicated tools, budgets, and resourcing. However, just having an ABM program isn’t enough anymore.

Account Based Marketing 52

Account Based Marketing Enterprise Enterprise Demand Generation Targets 52

The Pipeline

FEBRUARY 15, 2012

Stored in Business Acumen , Coaching , Demand Generation , Hiring Sales Talent , Planning , Sales Force Alignment , Sales Leadership , Sales Management , Sales Strategy , Sales Success , Sales eXchange , execution. Demand Generation. Sales Tool. Trigger Events. February 2008. January 2008. December 2007.

Pipeline 223

Pipeline Hiring Demand Generation Targets Demand Generation 223

Pipeline

APRIL 1, 2024

Break down your sales pipeline into basic parts: Lead generation channels: decide on the channels you will be using to generate leads. This could be a mix of email, content, social media marketing, cold calling, industry trade events, etc. Research shows 68% effectiveness in B2B demand generation.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

Zoominfo

FEBRUARY 8, 2022

But despite the rapid adoption of ABM tools, its promise remains largely untapped. ZoomInfo has the most robust and accurate database available, with over 100 million contact record events and 38 million online sources scanned daily. The reason? At ZoomInfo, we’re changing that.

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

Sales Hacker

MARCH 1, 2024

This entire newsletter highlights key changes – from ecosystem-led growth, to the featured live events, to owned media. However, the next generation of marketing emphasizes the importance of media that’s owned, not just earned. As a result, 60-65% of AudiencePlus deals are sourced through events and content.

Media 77

Media Company Distribution How To 77

SBI Growth

FEBRUARY 5, 2013

Mobile adoption as a marketing tool became readily apparent as we watched the latest Super Bowl commercials. They evolved and reacted instantly during the game events such as during the famous blackout. Use these optimizations to improve your mobile responsive site and demand generation strategy. Oreo didn’t stop there.

Lead Rank 325

Lead Rank Lead Scoring Advertising Advertising 325

The Pipeline

FEBRUARY 22, 2012

Stored in Attitude , Business Acumen , Buying Process , Demand Generation , Lead Management , Prospecting , Sales 2.0 , Sales Strategy , Sales Success , Sales Technique , Sales Tip , Video , execution. Demand Generation. Sales Tool. Trigger Events. January 2008. December 2007. Cold calling. Communication.

Pipeline 216

Pipeline Prospecting Sales Qualified Lead Demand Generation Targets 216