Showpad

MARCH 17, 2021

Sales reps take quote attainment seriously, but the tips, tricks and best practices used to achieve it aren’t always obvious. One of the most popular ways to grow in the industry is by attending sales enablement events and conferences. Tenbound Sales Development Conference. AA-ISP Virtual Sales Summit.

Sales Enablement 52

Sales Enablement Conference Face-to-face Top of Funnel 52

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What is Lead Generation? Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion. B2B Lead Generation Sources.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

DiscoverOrg Sales

APRIL 23, 2019

The average marketing department spends a LOT of money on trade shows and events – to the tune of 32% ?f Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

Sales Hacker

NOVEMBER 8, 2024

Personalized Event Recommendations : Demonstrate a deeper understanding of customer needs by recommending relevant events that align with their growth goals. GTM 120: Avoid the AI Sales Skills Atrophy Trap with Peter Kazanjy Pete Kazanjy is a serial founder, and seasoned early stage Saas executive, advisor, and investor.

Loyalty 90

Loyalty Customer Face-to-face Scale 90

Sales Hacker

FEBRUARY 3, 2020

What are the best sales conferences and events of the year, where you’ll find plenty of networking opportunities , training, and career-changing tips? Here are the 26 sales events in 2020 (organized by the season of the year) that we’re most excited about. Best 26 Sales Conferences in 2020. Sales Success Summit.

Conference 96

Conference Scale Networking Industry 96

Showpad

JANUARY 3, 2019

Professional growth is vital to a salesperson’s success, and sales and sales enablement conferences are one of the best ways to get a new perspective and learn best practices. They provide sales reps with a change of scenery to reset, expand their knowledge, and meet industry experts from across the globe. Sales Innovation Expo.

Conference 67

Conference Sales Enablement Inbound Outbound 67

Zoominfo

OCTOBER 13, 2021

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. The results? Anything but trivial. On average, orders almost doubled.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

SalesLoft

DECEMBER 28, 2016

As we gaze ahead to the new year, there’s so much to look forward to in the modern sales community. From new advances in product and technology, to exciting sales events on the horizon, 2017 is sure to be abuzz with innovation, collaboration, and thought-leadership across the board. Visit the event site here.

Conference 52

Conference Scale Hotels Demand Generation 52

SBI Growth

APRIL 22, 2013

One of the top reported problems plaguing sales forces is the lack of quality leads. Without a comprehensive lead generation strategy, sales rejection of leads sticks around like a bad rash. This blog is targeted to marketing leaders frustrated with leads being rejected by the sales force. Grading sales qualified leads.

Sales Qualified Lead 276

Sales Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 276

DiscoverOrg Sales

FEBRUARY 21, 2018

Members of DiscoverOrg’s sales and marketing teams attend about 30 events per year. For walk events, we get about 400 leads per walk event, of which half are “hot” (sales accepted) leads. Blog: How to Prospect at Trade Shows: The Ultimate 10-Step Sales and Marketing Checklist. Get a map of the event.

Trade Show 174

Trade Show Ideal Customer Profile Prospecting Decision Maker 174

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What Is Lead Generation? Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion. What is a Lead? Pretty simple, right?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

NOVEMBER 1, 2024

ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. ZoomInfo ZoomInfo Marketing is a powerful solution designed to revolutionize demand generation and account-based marketing strategies.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Hubspot Sales

NOVEMBER 12, 2024

Getting ghosted is an unfortunate fact of sales life nowadays. To help you out on that front, we here at The HubSpot Sales Blog — the Internet's definitive, ultimate, unimpeachably authoritative authority on all things sales-related and sales-adjacent — tapped some experts for strategies they use to get an unresponsive prospect talking again.

Demand Generation Agencies 94

Demand Generation Agencies Prospecting Strategy Follow-up 94

SBI Growth

JUNE 14, 2013

I sat across the desk from Mike, the new VP of Sales. Before his promotion Mike was the can’t-miss Sales Manager. Now he was just another VP of Sales in the crosshairs. After a quick conversation, we found he was committing 3 of the sales myths below. The majority of Sales VPs are guilty of at least one.

Sales Management 326

Sales Management Hiring Telemarketing Demand Generation 326

Sales Hacker

SEPTEMBER 13, 2024

If your sales team has 20 plus reps, we’re confident Apollo could be a game changer for you. Topping the list of most-loved sales platforms, Apollo has a 4.8 He served as Executive Vice President of Sales andChief Revenue Officer. star rating on G2 backed by over 7,300 verified reviews. Interested to learn more, click here.

Hiring 92

Hiring Scale Lead Scoring Lead Rank 92

Sales and Marketing Management

FEBRUARY 22, 2021

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. Our company, like others, canceled plans to participate in near-term trade shows only to learn that all 2020 events were soon to be canceled as well. Virtual Events.

Webinar Metrics 177

Webinar Metrics Marketing Qualified Lead Lead Rank Cancellation 177

Zoominfo

JUNE 8, 2020

There’s one thing that you may not have yet realized is gaining in popularity as a result of the pandemic: outbound sales and marketing. In the B2B world, there are some fairly obvious ones that we’ve read about like virtual events, remote training, and better attention to employee mental health. Sales emails are way up.

Outbound 195

Outbound Company Webinar Metrics Demand Generation 195

Zoominfo

JUNE 15, 2022

With better profiles, demand generation teams can craft stronger advertising campaigns. Sales professionals can anticipate prospects’ objections more easily, which can lead to higher close rates and greater revenue. Alonzo Bannister : Alonzo is a 41-year-old demand generation manager at a mid-market North American IT company.

Ideal Customer Profile 130

Ideal Customer Profile Marketing Customer Demand Generation Agencies 130

Green Lead's B2B

MARCH 14, 2020

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Event marketing had been on the upswing with between 20%-25% of the typical marketing budget being spent on tradeshows, roadshows, etc. Virtual Events. Virtual events in general.

Marketing Qualified Lead 33

Marketing Qualified Lead Lead Rank Cancellation Sales Qualified Lead 33

SalesLoft

AUGUST 3, 2015

As we continue in our mission to lead the world of sales development and to become an Atlanta unicorn, I am proud to announce the addition of Kevin O’Malley to the Salesloft team as Vice President of Demand Generation. What’s Your Marketing & Sales Development Background? Why Salesloft?

Demand Generation Targets 52

Demand Generation Targets Demand Generation Sales Qualified Lead Lead Rank 52

Zoominfo

JULY 12, 2022

Every demand generation team shares the same goal: to create a pipeline for sales. According to RAIN Group Sales Training , it takes an average of eight touches to get an initial meeting with a new prospect. And to create a pipeline, you have to book meetings — which is no small feat. The solution?

Meeting 100

Meeting Demand Generation Targets Demand Generation Microsoft 100

Zoominfo

JUNE 8, 2020

There’s one thing that you may not have yet realized is gaining in popularity as a result of the pandemic: outbound sales and marketing. In the B2B world, there are some fairly obvious ones that we’ve read about like virtual events, remote training, and better attention to employee mental health. Sales emails are way up.

Outbound 147

Outbound Company Webinar Metrics Demand Generation 147

Zoominfo

NOVEMBER 29, 2021

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Set your own benchmarks,” says Mitchell Hanson, director of demand generation at ZoomInfo. Pass along those who say yes to sales and those who say no to your nurture program. Intent lift.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Sales Hacker

OCTOBER 13, 2023

There’s a necessity behind re-strategizing go-to-market: 54% of GTM leaders report missing monthly revenue targets and 41% reported missing demand generation targets [source: Pavilion Pulse, Average in Q2 2023]. When asked who is rethinking their go-to-market strategy, around 60% of the room had a hand raised in the air.

Conference 104

Conference Demand Generation Targets Account Based Marketing Scale 104

SBI Growth

DECEMBER 12, 2013

View the generation of leads in context of their conversion to qualified Opportunities for the sales force. A common mistake is to attribute total success to the original lead source without careful analysis of the chain of events. Demand Generation teams should focus on these metrics: Cost per qualified Sales Ready Lead.

Cost per Lead 282

Cost per Lead Sales Qualified Lead Ideal Customer Profile Leads 282

SalesLoft

FEBRUARY 17, 2020

When your boss asks you to plan for the event you want to attend, reviewing scores of sessions can make your head spin. It can even get in the way of budget approval for the event. Are you in Sales, Marketing, Operations, or Customer Success? Demand Generation. Sales Managers. What Are the Role-Based Paths?

Demand Generation Targets 93

Demand Generation Targets Demand Generation Conference Industry 93

SBI

FEBRUARY 13, 2018

This will be my second year of attendance at the B2BMX event , organized by DemandGen Report. The event is a not to be missed if you’re in Marketing, but it’s increasingly become a must-attend event for those responsible for Sales Enablement as well. What Sales Wants from Marketing.

Hoovers 139

Hoovers Account Based Marketing Demand Generation Targets Demand Generation 139

Sales Hacker

FEBRUARY 28, 2018

In January, we announced a new initiative called The Sales Hacker Top 50 Awards. The Sales Hacker Top 50 Awards are an effort to show some love to the actual reps and practitioners on the front lines. Our Sales Hacker Top 50 Awards Categories Are: Sales Ops/Enablement. Sales Development. Sales Leaders.

Demand Generation Targets 88

Demand Generation Targets Demand Generation Infor Sage 88

InsideSales.com

APRIL 13, 2020

Much as we like to think we can exersize an iron grip on our own destiny and the destiny of the sales people in our team, some things are beyond our control. When a macro event like COVID-19, or a significant economic downturn occurs, we have to adjust to a new reality.

Transportation 97

Transportation Demand Generation Targets Demand Generation How To 97

SBI Growth

APRIL 22, 2013

One of the top reported problems plaguing sales forces is the lack of quality leads. Without a comprehensive lead generation strategy, sales rejection of leads sticks around like a bad rash. This blog is targeted to marketing leaders frustrated with leads being rejected by the sales force. Grading sales qualified leads.

Sales Qualified Lead 239

Sales Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 239

Zoominfo

JUNE 6, 2019

Sales prospecting—a common source of misery for most sales reps—is a critical aspect of selling for nearly all businesses. Prospecting uncovers potential buyers, fuels an organization’s sales pipeline, and provides important context to future sales conversations. What is B2B Sales Prospecting?

B2B 212

B2B Buyer Persona Top of Funnel Prospecting 212

The Pipeline

FEBRUARY 15, 2012

The Pipeline Renbor Sales Solutions Inc.s Sales Force (Mis)Alignment. Stored in Business Acumen , Coaching , Demand Generation , Hiring Sales Talent , Planning , Sales Force Alignment , Sales Leadership , Sales Management , Sales Strategy , Sales Success , Sales eXchange , execution.

Pipeline 223

Pipeline Hiring Demand Generation Targets Demand Generation 223

Zoominfo

MAY 11, 2021

With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. Look for titles such as CEO, CFO, and VP of sales. The data includes Google searches, website visits, content downloads, and event registrations.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. Look for titles such as CEO, CFO, and VP of sales. The data includes Google searches, website visits, content downloads, and event registrations.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

SBI Growth

DECEMBER 17, 2012

Acquiring new customers is a marathon event made up of quarterly sprints. Strong demand generation effort is required throughout the year to maintain a steady flow of leads to the sales field. Impact’ is determined by evaluating the potential affect the idea will have on generating the expected outcome.

Lead Scoring 326

Lead Scoring Lead Rank Cost per Lead Marketing 326

DiscoverOrg Sales

FEBRUARY 13, 2019

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Sales has others. Sales uses a CRM … but the marketing automation system might not integrate. Reporting structure/org charts (Sales loves).

Ideal Customer Profile 202

Ideal Customer Profile Data Scale Marketing 202

SBI

JANUARY 18, 2018

In this series, we ask Sales Tech Executives to describe how their solution can change a sales organization in a significant way. We call it Sales Tech Game Changers. Nancy: What are the top 3 ways your solution changes the game for a sales organization? This week I interview Matt Benati , Founder & CEO of LeadGnome.

Penetration 114

Penetration Account ROI Demand Generation Agencies 114