SBI Growth

OCTOBER 24, 2012

The ability to demonstrate marketing's return on investment is at the top of every CMO's plan for 2013. The ROI picture has been elusive as marketers struggle to capture the full impact of marketing’s contribution. It could have been that an acquisition marketing activity started the entire process that ended in a closed sale.

Demand Generation Agencies 293

Demand Generation Agencies Marketing Demand Generation Targets Demand Generation 293

SBI Growth

OCTOBER 14, 2013

The annual CMI/MarketingProfs B2B Content Marketing Benchmarks study validates the move toward Content Marketing. Marketing leaders understand that content marketing is King. We are seeing marketing budgets increasing the content development line item. What is the Internal Content Marketing Offering?

Demand Generation Agencies 316

Demand Generation Agencies Marketing How To Face-to-face 316

SBI Growth

JANUARY 17, 2013

Recent enhancements to LinkedIn’s social network should be leveraged to generate leads. Engaging with these enhancements will drive Demand Generation. The Marketing team can help support sales rep social sellers by growing their own networks. In a time strapped environment, what are the “Must do’s” for Marketing teams?

LinkedIn 332

LinkedIn Marketing Ideal Customer Profile Networking 332

SBI Growth

APRIL 22, 2013

This blog is targeted to marketing leaders frustrated with leads being rejected by the sales force. There are two steps to evaluate why the field ignores/rejects marketing leads. Download the Sales & Marketing 10-Point Checklist to Lead Generation Alignment to evaluate with your peer in sales.

Sales Qualified Lead 239

Sales Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 239

SBI Growth

JANUARY 4, 2013

World Class marketing leaders approach Sales Kick-off as an engagement opportunity. Gone are the days of marketing’s participation limited to a marketing ‘timeslot’ presentation. Marketing leaders are active participants throughout the sales meetings. This approach damages marketing credibility.

Marketing 297

Marketing Buyer Persona Demand Generation Targets Demand Generation 297

SBI Growth

JANUARY 8, 2013

These questions are the Holy Grail of sales and marketing. For the marketing leader struggling to produce leads , mapping the buyer’s journey is priority #1. A Buyer Process Map will focus your marketing efforts for maximum demand generation. When do they make their decision to purchase? What are you waiting for?

Customer 331

Customer Demand Generation Targets Demand Generation How To 331

SBI Growth

APRIL 22, 2013

This blog is targeted to marketing leaders frustrated with leads being rejected by the sales force. There are two steps to evaluate why the field ignores/rejects marketing leads. Download the Sales & Marketing 10-Point Checklist to Lead Generation Alignment to evaluate with your peer in sales.

Sales Qualified Lead 276

Sales Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 276

SBI Growth

DECEMBER 12, 2013

Marketing teams work to drive inquiries into the top of the funnel. However, this is an area that many marketing teams lack sound processes. H ow their teams should analyze Lead Sources is a major concern for marketing leaders. H ow their teams should analyze Lead Sources is a major concern for marketing leaders.

Cost per Lead 282

Cost per Lead Sales Qualified Lead Ideal Customer Profile Leads 282

The Pipeline

NOVEMBER 25, 2011

Top Sales & Marketing Awards 2011. Stored in Attitude , Awards , Business Acumen , Communication , Compete , Marketing , Sales Success , execution , qualifying. One for Top Sales & Marketing Blog , where I share the company of last year’s winner S. Demand Generation. March 2008. February 2008. Gap Selling.

Pipeline 215

Pipeline Webinar Metrics Marketing Hiring 215

SBI Growth

OCTOBER 19, 2012

Over the last few months, marketers have witnessed one of the biggest changes to LinkedIn’s professional social network since its inception. The purpose of this blog post is to provide marketing leaders with a five minute executive summary explaining the new offering and what it means to your business. New to LinkedIn. Endorsements.

Lead Generation 314

Lead Generation LinkedIn Sales Qualified Lead Lead Rank 314

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

SBI Growth

OCTOBER 19, 2012

Over the last few months, marketers have witnessed one of the biggest changes to LinkedIn’s professional social network since its inception. The purpose of this blog post is to provide marketing leaders with a five minute executive summary explaining the new offering and what it means to your business. New to LinkedIn. Endorsements.

Lead Generation 317

Lead Generation LinkedIn Sales Qualified Lead Lead Rank 317

SBI Growth

JULY 17, 2020

Even though some of the immediate business impacts of the COVID shutdown has started to abate, one of its more lasting effects has been to throw most enterprise 2020 marketing plans into total disarray. Tradeshows and field marketing events have.

Marketing 218

Marketing Strategy Enterprise Enterprise 218

The Pipeline

SEPTEMBER 30, 2011

23 Marketing Tips For Avoiding Small Business Failure. Stored in Attitude , Communication , Communication Strategy , Compete , Guest Post , Marketing , execution. Unfortunately there are also many sales and marketing reasons. Implementing the program is the key to marketing success. Avoid Ad Hoc Marketing.

Small Business 253

Small Business Small Business Pipeline Marketing 253

SBI Growth

FEBRUARY 5, 2013

As a Marketing Leader, you pay attention to mobile trends. If you don’t, lead generation efforts will hit road blocks. Best in class marketers evolved beyond mobile optimized websites. Mobile adoption as a marketing tool became readily apparent as we watched the latest Super Bowl commercials. The site was blazing fast.

Lead Rank 325

Lead Rank Lead Scoring Advertising Advertising 325

SBI Growth

SEPTEMBER 18, 2012

What channel of Demand Generation can yield the highest return and sustained success? Your content marketing strategy should be leveraging every piece of content and ensuring that it is optimized content. Also, these brand searches could be driven from other marketing efforts such as email, conference events or news.

Top of Funnel 276

Top of Funnel Lead Rank Lead Scoring Funnel 276

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What is Lead Generation? Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion. B2B Lead Generation Sources.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

DiscoverOrg Sales

APRIL 23, 2019

The average marketing department spends a LOT of money on trade shows and events – to the tune of 32% ?f Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

Sales and Marketing Management

OCTOBER 23, 2017

Author: Paige Musto In marketing, much like in life, success is often a function of how well you plan – how much you’re willing to research, strategize, optimize your approach. Mankind’s earliest marketers knew this: Umbricius Scaurus , a resident of Pompeii in the first century, A.D, Marketing adapted to taste and preference. .

Marketing 192

Marketing eBook Social Media Trade Show 192

The Pipeline

OCTOBER 19, 2012

This of course is an important part of marketing and sales. Companies are using this as a reason to focus all of their sales tactics and marketing dollars to the Internet. Probably the most dynamic and important traditional marketing strategy is person to person marketing. And for the most part, it feels like it is.

Fashion 293

Fashion Small Business Small Business Hiring 293

The Pipeline

FEBRUARY 15, 2012

Stored in Business Acumen , Coaching , Demand Generation , Hiring Sales Talent , Planning , Sales Force Alignment , Sales Leadership , Sales Management , Sales Strategy , Sales Success , Sales eXchange , execution. Demand Generation. Trigger Events. When Sales Met Marketing. Community Marketing Blog.

Pipeline 223

Pipeline Hiring Demand Generation Targets Demand Generation 223

DiscoverOrg Sales

FEBRUARY 13, 2019

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales uses a CRM … but the marketing automation system might not integrate. Location data (Marketing loves).

Ideal Customer Profile 202

Ideal Customer Profile Data Scale Marketing 202

DiscoverOrg Sales

JANUARY 10, 2018

Account-Based Marketing (ABM) is all the rage in the B2B sales and marketing world … and it’s evolving into something more : Account-Based Everything (ABE) aligns sales and marketing teams with multi-touch campaigns on target accounts. We based call cadence on engagement in our marketing automation tool. New to ABM?

Account Based Marketing 46

Account Based Marketing Account Video Decision Maker 46

SBI Growth

FEBRUARY 18, 2013

The year I first introduced the methodology for creating buyer personas specifically for marketing and sales. Buyer personas can be a big help in aligning marketing and sales around a launch. You Have Entered New Markets. Have you expanded into new geographic or vertical markets? What trigger events cause them to act?

Buyer Persona 312

Buyer Persona Buyer Lead Nurturing Lead Rank 312

The Pipeline

MARCH 31, 2011

Stored in Attitude , Business Acumen , Prospecting , Sales 2.0 , Sales Strategy , Social Selling , Social media , Trigger Events , Webinar , execution. Triggers Fundamentals (101) – Events. How well prepared you are in advance will help determine how well you can leverage events when they come to your advantage.

Social Selling 216

Social Selling Webinar Metrics Pipeline Social Media 216

Increase Sales

MARCH 29, 2013

This person will be 100% about business growth; will be the in house liaison between marketing and selling; and will represent the next generation of talent management. Brand marketing. Web marketing. Analytical skills to understand and measure marketing ROI. Engagement talents from blogging to demand generation.

Eloqua 151

Eloqua Hiring Marketing Small Business 151

Zoominfo

OCTOBER 13, 2021

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

The Pipeline

FEBRUARY 22, 2012

Stored in Attitude , Business Acumen , Buying Process , Demand Generation , Lead Management , Prospecting , Sales 2.0 , Sales Strategy , Sales Success , Sales Technique , Sales Tip , Video , execution. Demand Generation. Trigger Events. When Sales Met Marketing. Community Marketing Blog. January 2008.

Pipeline 216

Pipeline Prospecting Sales Qualified Lead Demand Generation Targets 216

The Pipeline

JANUARY 18, 2012

Demand Generation. Trigger Events. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management.

Pipeline 253

Pipeline Cold Calling Hiring Compensation 253

The Pipeline

DECEMBER 7, 2011

Demand Generation. Trigger Events. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management.

Pipeline 245

Pipeline Cold Calling Webinar Metrics Hiring 245

DiscoverOrg Sales

FEBRUARY 21, 2018

Members of DiscoverOrg’s sales and marketing teams attend about 30 events per year. For walk events, we get about 400 leads per walk event, of which half are “hot” (sales accepted) leads. Blog: How to Prospect at Trade Shows: The Ultimate 10-Step Sales and Marketing Checklist. Get a map of the event.

Trade Show 174

Trade Show Ideal Customer Profile Prospecting Decision Maker 174

The Pipeline

OCTOBER 26, 2011

Demand Generation. Trigger Events. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management.

Pipeline 240

Pipeline Lead Scoring Lead Rank Cold Calling 240

The Pipeline

NOVEMBER 16, 2011

Demand Generation. Trigger Events. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management.

Pipeline 240

Pipeline Cold Calling Hiring Compensation 240

The Pipeline

JUNE 8, 2011

Sales Success , Tibor Shanto , Trigger Event Selling , Trigger Events , Video. Demand Generation. Trigger Events. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth. Tibor Shanto. Add a Comment. Name (required). Mail (will not be published) (required). Guest Post.

Pipeline 224

Pipeline Cold Calling Hiring Compensation 224

Pointclear

MAY 29, 2012

This year's SiriusDecisions Summit was attended by over 1,100 executives and had to be their most successful event yet. Rich Eldh kicked off the general sessions at 1:00 on Tuesday, May 22 stating that marketing and sales aligned companies enjoy 5.3 On demand webinars perform 5 times better than live events.

Revenue 174

Revenue Demand Generation Agencies SAP Webinar Metrics 174

The Pipeline

APRIL 25, 2011

Stored in Attitude , Dont Wait , EDGE Sales Process , Events , Metrics , Proactive Triggers , Proactivity , Sales 2.0 , Sales Strategy , Sales eXchange , Sell Better , Trigger Events , Triggers , execution. Motivate buyers using the solution not an event. – Sales eXchange – 94. Go ahead, do it , click here now! MONICA ARIAS.

Pipeline 216

Pipeline Twitter Hiring Cold Calling 216

The Pipeline

JULY 25, 2011

Demand Generation. Trigger Events. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management.

Pipeline 265

Pipeline Hiring Top of Funnel Vendor 265