Demand Generation Events Incentives 
Zoominfo
NOVEMBER 3, 2020
With both SDRs and their targets so scattered geographically, designing an event roadmap becomes even more paramount. It allows the marketing team to optimize their demand-generating campaigns. While it’s important to prepare for Demo Day, it’s equally (if not more) important to keep the team motivated during the event.
The Pipeline
DECEMBER 16, 2011
I would add another disconnect that prevents sales training from achieving a positive return on investment is a lack of alignment between the organization’s strategies, structure, processes/operations, incentives and people. Trigger Events. Trigger Events. Trigger Events. Trigger Events. Demand Generation.
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Zoominfo
OCTOBER 13, 2021
At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. 3 Quick Gifting Tips 1.
Sales Hacker
SEPTEMBER 13, 2024
While not widely discussed, some revenue leaders are creating programs that formalize incentives to support the retention of these key people. Keep your eyes peeled for a deep dive behind the scenes, including the launch event that I shared a few pictures of here. Steve Jobs notoriously had such a program, which was called “T-100.”
Sales Hacker
OCTOBER 15, 2020
With both SDRs and their targets so scattered geographically, designing an event roadmap becomes even more paramount. It allows the marketing team to optimize their demand-generating campaigns. While it’s important to prepare for Demo Day, it’s equally (if not more) important to keep the team motivated during the event.
Sales Hacker
FEBRUARY 15, 2018
This event will teach executives the most innovative and actionable best practices to scale revenue. The Revenue Summit 2018 is a must-attend event for sales & marketing professionals seeking to explode revenue and building high-velocity lead generation machines. What Companies Will Be There?
No More Cold Calling
OCTOBER 22, 2015
They research their targets (sometimes), identify trigger events, and create a compelling message (or so they think). New research from demand generation firm Vorsight paints an even more dismal picture of cold calling, suggesting it takes 60 to 90 dials to actually get meetings. Want to learn more?
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