Showpad

MARCH 17, 2021

One of the most popular ways to grow in the industry is by attending sales enablement events and conferences. And because most events will take place virtually, you can attend conferences across the globe — right from your home office. We’ve updated our list of recommendations for sales enablement conferences and events to attend.

Sales Enablement 52

Sales Enablement Conference Face-to-face Top of Funnel 52

Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What’s the difference between lead generation vs. demand generation?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

OCTOBER 13, 2021

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. 3 Quick Gifting Tips 1.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

DiscoverOrg Sales

APRIL 23, 2019

The average marketing department spends a LOT of money on trade shows and events – to the tune of 32% ?f Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

Sales Hacker

NOVEMBER 8, 2024

Personalized Event Recommendations : Demonstrate a deeper understanding of customer needs by recommending relevant events that align with their growth goals. Examples include: Thought Leadership : Actively source and share opportunities for customers to showcase their expertise.

Loyalty 90

Loyalty Customer Face-to-face Scale 90

Showpad

JANUARY 3, 2019

As you plan for 2019, consider these events to aid your sales team in success and growth. Rainmaker is Salesloft’s annual event and is all about sales engagement. The event is open to B2B sellers around the world who want to gain a competitive advantage and improve skills and productivity. Atlanta, GA | March 11-13.

Conference 67

Conference Sales Enablement Inbound Outbound 67

Sales and Marketing Management

FEBRUARY 22, 2021

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. Our company, like others, canceled plans to participate in near-term trade shows only to learn that all 2020 events were soon to be canceled as well. Virtual Events.

Webinar Metrics 177

Webinar Metrics Marketing Qualified Lead Lead Rank Cancellation 177

Sales Hacker

FEBRUARY 3, 2020

What are the best sales conferences and events of the year, where you’ll find plenty of networking opportunities , training, and career-changing tips? Here are the 26 sales events in 2020 (organized by the season of the year) that we’re most excited about. Unleash is a unique event with a broad scope. We’ll wait! Unleash ’20.

Conference 96

Conference Scale Networking Industry 96

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What’s the difference between lead generation vs. demand generation?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

DiscoverOrg Sales

FEBRUARY 21, 2018

Members of DiscoverOrg’s sales and marketing teams attend about 30 events per year. For walk events, we get about 400 leads per walk event, of which half are “hot” (sales accepted) leads. Get a map of the event. Host events around the trade show. BLOG] How to Use Sales Intelligence for Event Lead Generation.

Trade Show 174

Trade Show Ideal Customer Profile Prospecting Decision Maker 174

SalesLoft

DECEMBER 28, 2016

From new advances in product and technology, to exciting sales events on the horizon, 2017 is sure to be abuzz with innovation, collaboration, and thought-leadership across the board. Here are the some of the sales events where you can find us in the new year: SaaStr. Visit the event site here. Visit the event site here. “We

Conference 52

Conference Scale Hotels Demand Generation 52

Green Lead's B2B

MARCH 14, 2020

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Event marketing had been on the upswing with between 20%-25% of the typical marketing budget being spent on tradeshows, roadshows, etc. Virtual Events. Virtual events in general.

Marketing Qualified Lead 33

Marketing Qualified Lead Lead Rank Cancellation Sales Qualified Lead 33

SalesLoft

AUGUST 3, 2015

As we continue in our mission to lead the world of sales development and to become an Atlanta unicorn, I am proud to announce the addition of Kevin O’Malley to the Salesloft team as Vice President of Demand Generation. If you weren’t filling the sales funnel, what would you be doing?

Demand Generation Targets 52

Demand Generation Targets Demand Generation Sales Qualified Lead Lead Rank 52

Green Lead's B2B

MAY 13, 2013

There is a whole set of new, fun, exciting demand generation tactics happening right now. B2B demand generation is fun again and there is a lot to learn and go test. Scott Albro , Matt Heinz , Koka Sexton , and Matt Childs headline the event. Video is the next wave and we know enough know to provide useful advice.

Demand Generation Targets 26

Demand Generation Targets Demand Generation ACT B2B 26

Zoominfo

NOVEMBER 1, 2024

ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. ZoomInfo ZoomInfo Marketing is a powerful solution designed to revolutionize demand generation and account-based marketing strategies.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Zoominfo

JUNE 15, 2022

With better profiles, demand generation teams can craft stronger advertising campaigns. Alonzo Bannister : Alonzo is a 41-year-old demand generation manager at a mid-market North American IT company. Responsibilities As a demand-generation manager, Alonzo has a great deal of responsibility.

Ideal Customer Profile 130

Ideal Customer Profile Marketing Customer Demand Generation Agencies 130

Sales Hacker

SEPTEMBER 13, 2024

Upcoming digital live events The Future of Outbound: An Ecosystem-Led Approach – September 24th at 10am PST / 1pm EST The $1B Sales Leadership Methodology – October 10th at 9:30am PST / 12:30pm EST More for your eardrums The GTM Podcast – subscribe on Apple , Spotify , YouTube or wherever you listen. Well, Operator.ai

Hiring 92

Hiring Scale Lead Scoring Lead Rank 92

Hubspot Sales

NOVEMBER 12, 2024

Aaron Whittaker , VP of Demand Generation & Marketing at Thrive Digital Marketing Agency , says, "Sending a personalized video message can be surprisingly effective in re-engaging unresponsive prospects. A reminder that you're respecting their time and offering a clear-out can rekindle interest.” Send a personalized video message.

Demand Generation Agencies 94

Demand Generation Agencies Prospecting Strategy Follow-up 94

Zoominfo

JULY 12, 2022

Every demand generation team shares the same goal: to create a pipeline for sales. Once a meeting is booked, the program automatically creates an event in your CRM, sends a confirmation email, and adds the details to your leads’ and reps’ Google or Microsoft calendars.

Meeting 100

Meeting Demand Generation Targets Demand Generation Microsoft 100

SBI Growth

APRIL 22, 2013

Your demand generation team may be high-fiving themselves for activity, not results. It’s easy to pad demand generation numbers with bulk buys. These are purchases of bulk event attendees or inquiries from a sponsorship. Assess Demand Generation Best Practices.

Sales Qualified Lead 276

Sales Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 276

SBI Growth

DECEMBER 12, 2013

A common mistake is to attribute total success to the original lead source without careful analysis of the chain of events. That''s where SBI''s demand generation programs benefit from ProForma Lead Source assessment tools. Demand Generation teams should focus on these metrics: Cost per qualified Sales Ready Lead.

Cost per Lead 282

Cost per Lead Sales Qualified Lead Ideal Customer Profile Leads 282

Zoominfo

NOVEMBER 29, 2021

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Set your own benchmarks,” says Mitchell Hanson, director of demand generation at ZoomInfo. Registrations : The number of people who registered for the event. Intent lift.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

SalesLoft

FEBRUARY 17, 2020

When your boss asks you to plan for the event you want to attend, reviewing scores of sessions can make your head spin. It can even get in the way of budget approval for the event. Now everyone who wants to attend REV2020 has a clear path to getting the most out of the event. Demand Generation. Customer Success.

Demand Generation Targets 93

Demand Generation Targets Demand Generation Conference Industry 93

Green Lead's B2B

MAY 13, 2013

There is a whole set of new, fun, exciting demand generation tactics happening right now. B2B demand generation is fun again and there is a lot to learn and go test. Scott Albro , Matt Heinz , Koka Sexton , and Matt Childs headline the event. Video is the next wave and we know enough know to provide useful advice.

Demand Generation Targets 20

Demand Generation Targets Demand Generation ACT B2B 20

Sales Hacker

OCTOBER 13, 2023

There’s a necessity behind re-strategizing go-to-market: 54% of GTM leaders report missing monthly revenue targets and 41% reported missing demand generation targets [source: Pavilion Pulse, Average in Q2 2023]. When asked who is rethinking their go-to-market strategy, around 60% of the room had a hand raised in the air.

Conference 104

Conference Demand Generation Targets Account Based Marketing Scale 104

SBI

FEBRUARY 13, 2018

This will be my second year of attendance at the B2BMX event , organized by DemandGen Report. The event is a not to be missed if you’re in Marketing, but it’s increasingly become a must-attend event for those responsible for Sales Enablement as well. It’s the centerpiece for whole event!

Hoovers 139

Hoovers Account Based Marketing Demand Generation Targets Demand Generation 139

Zoominfo

MAY 11, 2021

With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. Something people tend to forget is content becomes stagnant really, really quickly,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. Something people tend to forget is content becomes stagnant really, really quickly,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

SBI Growth

DECEMBER 17, 2012

Acquiring new customers is a marathon event made up of quarterly sprints. Strong demand generation effort is required throughout the year to maintain a steady flow of leads to the sales field. Impact’ is determined by evaluating the potential affect the idea will have on generating the expected outcome.

Lead Scoring 326

Lead Scoring Lead Rank Cost per Lead Marketing 326

SBI Growth

APRIL 22, 2013

Your demand generation team may be high-fiving themselves for activity, not results. It’s easy to pad demand generation numbers with bulk buys. These are purchases of bulk event attendees or inquiries from a sponsorship. Assess Demand Generation Best Practices.

Sales Qualified Lead 239

Sales Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 239

SBI Growth

JANUARY 8, 2013

A Buyer Process Map will focus your marketing efforts for maximum demand generation. For example, a buyer moves from “Not in Market” to “Stimulated” after a Trigger Event. A trigger event can be many things; but something happened in your buyer’s environment. Answer them and you’re on your way to a great year.

Customer 331

Customer Demand Generation Demand Generation Targets How To 331

SBI Growth

JUNE 14, 2013

Find a different way to generate high quality leads. The office telephone is a dying demand generation tool. This 2 day training event will produce real results": You hire the expert from a fancy Sales Enablement firm. Training events that lack post-event reinforcement seldom see results.

Sales Management 326

Sales Management Hiring Telemarketing Demand Generation 326

Zoominfo

JUNE 8, 2020

In the B2B world, there are some fairly obvious ones that we’ve read about like virtual events, remote training, and better attention to employee mental health. And then we finally get to the point I’ve been trying to prove this entire time: We know that companies are using webinars more with in-person events on hold.

Outbound 195

Outbound Company Webinar Metrics Demand Generation 195

SBI Growth

JULY 17, 2020

Tradeshows and field marketing events have. Even though some of the immediate business impacts of the COVID shutdown has started to abate, one of its more lasting effects has been to throw most enterprise 2020 marketing plans into total disarray.

Marketing 218

Marketing Strategy Enterprise Enterprise 218

Sales Hacker

FEBRUARY 28, 2018

5) Demand Gen Winners: DeAnn Poe – Vice President, Demand Generation, DiscoverOrg. Manager, Demand Generation, Host Analytics. Liv Longley – Director, Marketing Programs & Demand Generation, Zoomdata. Holly Stephenson – Director, Demand Generation Marketing, Teradata.

Demand Generation Targets 88

Demand Generation Targets Demand Generation Infor Sage 88

SBI Growth

OCTOBER 24, 2012

A common mistake is to attribute total success to the original lead source without careful analysis of the chain of events. That's where SBI's demand generation programs benefit from ProForma campaign measurement tools. The ProForma is used for Demand Generation campaign pre-planning. Author: Vince Koehler.

Demand Generation Agencies 293

Demand Generation Agencies Marketing Demand Generation Targets Demand Generation 293

SBI Growth

OCTOBER 19, 2012

More content equals more insights into connections with these benefits: More precise targeting options for your demand generation campaigns. We have expectations that business development staff represent the company at tradeshows, community events, business networking, etc. Notifications enhancement (engage users).

Lead Generation 314

Lead Generation LinkedIn Sales Qualified Lead Lead Rank 314