The ROI Guy

DECEMBER 7, 2012

OpenText needed to generate more demand for its Enterprise Content Management solutions, and provide compelling insight to potential buyers about the business challenges in managing information growth, the complexities of new regulations and policies, and value of an Information Governance program. and "Why Now?".

Enterprise 75

Enterprise Enterprise Demand Generation Targets Demand Generation 75

Zoominfo

MARCH 17, 2025

Capital One: Enhanced Sales Efficiency with Centralized Data and Automation Capital Ones Commercial Banking division faced significant challenges in optimizing relationship managers (RMs) efficiency due to time-consuming manual data entry and fragmented information sources. Achieved higher engagement rates and accelerated deal closures.

Territories 130

Territories Ideal Customer Profile Account Based Marketing Lead Rank 130

Pointclear

MAY 20, 2016

Make marketing accountable for sourcing revenue is the third of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. Measuring marketing’s contribution to revenue. Tier 2: Inside Commercial Accounts.

Sales Qualified Lead 133

Sales Qualified Lead Marketing Demand Generation Targets Demand Generation 133

Hubspot Sales

SEPTEMBER 4, 2024

If a sales rep calls in sick, their replacement can quickly catch up on an opportunity and continue the sales process seamlessly. Automatically assign leads based on predefined criteria to sales representatives. You sell faster because your sales reps spend more time speaking to prospects and less on admin work.

Lead Scoring 105

Lead Scoring Lead Rank Hubspot Scale 105

Pointclear

OCTOBER 10, 2011

Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue. Who is teaching the CMO how to sell?

Demand Generation Agencies 219

Demand Generation Agencies Top of Funnel Lead Rank How To 219

DiscoverOrg Sales

JUNE 8, 2017

I’ve been involved in sales enablement and lead generation since the term was just getting popularized in the B2B tech sector around 2006. And more than ten years later, the definition of what sales enablement actually is has yet to be nailed down. Process-oriented sales enablement. Marketing-generated awareness.

Lead Generation 194

Lead Generation Sales Qualified Lead Marketing Qualified Lead Lead Scoring 194

Pointclear

JULY 21, 2011

Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius Decisions and others finding that B2B buyers are self-educating and moving through as much as 70% of the sales funnel before connecting with sales. Complex buying landscape and long sales cycle.

Inbound 184

Inbound Outbound Sales Qualified Lead Decision Maker 184

DiscoverOrg Sales

FEBRUARY 13, 2019

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Sales has others. Sales uses a CRM … but the marketing automation system might not integrate. Reporting structure/org charts (Sales loves).

Ideal Customer Profile 202

Ideal Customer Profile Data Scale Marketing 202

Sales Hacker

SEPTEMBER 25, 2024

The main reasons why it needs an update include: Initially built for organizations who have a high Average Contract Value (ACV), and is intended to run alongside a Demand Generation / Integrated Marketing function. That includes not only marketing, but also sales, customer success and others.

Account Based Marketing 111

Account Based Marketing Account Lead Rank Demand Generation Targets 111

Sales and Marketing Management

FEBRUARY 20, 2020

Author: TJ Macke Sales and marketing are competitions. But sales teams may not be able to focus on finding qualified leads if they need to scale. That’s where sales development representatives step in. A sales development representative (SDR) gathers groups of potential customers and whittles them down to qualified candidates.

Sales Qualified Lead 149

Sales Qualified Lead Cold Calling Scale Top of Funnel 149

DiscoverOrg Sales

NOVEMBER 20, 2017

Jessica Williams, Inside Sales, Thales eSecurity. Melissa Warner, Senior Director, Global Sales Operations, CoreOS. CSMs and sales reps don’t always have the privilege of believing in their product. Ben Loria, Manager of Sales Training. Ben Loria, Manager of Sales Training, DiscoverOrg. When they win, we win.

Demand Generation Agencies 0

Demand Generation Agencies Demand Generation Demand Generation Targets Lead Rank 0

SBI Growth

JULY 17, 2020

Even though some of the immediate business impacts of the COVID shutdown has started to abate, one of its more lasting effects has been to throw most enterprise 2020 marketing plans into total disarray. Tradeshows and field marketing events have.

Marketing 218

Marketing Strategy Enterprise Enterprise 218

DiscoverOrg Sales

JANUARY 10, 2018

Account-Based Marketing (ABM) is all the rage in the B2B sales and marketing world … and it’s evolving into something more : Account-Based Everything (ABE) aligns sales and marketing teams with multi-touch campaigns on target accounts. A head of sales is a better place to start than an SDR, so they’ll get more calls. New to ABM?

Account Based Marketing 46

Account Based Marketing Account Video Decision Maker 46

Sales Hacker

OCTOBER 18, 2024

Jonathan Moss (EVP at Experity) showcased an Account Plan GPT that streamlines sales and marketing account research for outbound efforts. Examples of automating workflows to solve ongoing challenges: Everyone shared use cases they’re trying for sales account research and lead generation workflows. Link to GPT.

Networking 108

Networking Real Estate Demand Generation Agencies Scale 108

DiscoverOrg Sales

APRIL 23, 2019

If you’ve done your homework, that trade show is a small(ish) pond of like-minded prospects where your sales reps can catch a lot of really big fish! We asked Jake Shaffren, DiscoverOrg’s Director of Sales, and Nina Wooten, our Director of Demand Generation, about their favorite tips for generating sales leads at trade shows and events.

Trade Show 227

Trade Show Marketing Qualified Lead Leads Lead Generation 227

Sales Hacker

FEBRUARY 28, 2018

In January, we announced a new initiative called The Sales Hacker Top 50 Awards. The Sales Hacker Top 50 Awards are an effort to show some love to the actual reps and practitioners on the front lines. Our Sales Hacker Top 50 Awards Categories Are: Sales Ops/Enablement. Sales Development. Sales Leaders.

Infor 92

Infor Demand Generation Targets Demand Generation Sage 92

Sales and Marketing Management

MAY 14, 2018

InsideView just published a study of over 500 B2B sales and marketing professionals with new insight on go-to-market (GTM) maturity, a topic of growing interest for many business leaders. They’re still using manual and ad hoc tactics to support dated sales and marketing approaches. Why does your go-to-market maturity matter?

Ideal Customer Profile 204

Ideal Customer Profile InsideView Account Based Marketing Lead Rank 204

Alice Heiman

OCTOBER 19, 2022

So many founders make it their goal to get out of the sales role as they scale. “I I can hardly wait until we can afford a VP sales to take over” is a common founder refrain. While his role has evolved, getting out of sales entirely is the last thing that Usman Sheikh plans to do. It all starts with redefining the sales mindset.

SAP 127

SAP Hiring Scale Account Based Marketing 127

Mereo

FEBRUARY 14, 2019

JD Edwards, then one of the top three or four providers of enterprise software, was reaching a critical juncture. The previous 18 months had seen investments in lead generation stop, all existing leads dry up and revenue drop by $200M. Market Segmentation and Past Sales Success Laid a Framework for Demand Generation.

Demand Generation Targets 44

Demand Generation Targets Demand Generation Lead Rank Sales Qualified Lead 44

The Pipeline

SEPTEMBER 9, 2011

The Pipeline Renbor Sales Solutions Inc.s “But we’re not IBM” Stored in Attitude , Business Acumen , Communication , Communication Strategy , Guest Post , Prospecting , Sales 2.0 , Sales Strategy , Sales Success , Social Selling. The Pipeline Guest Post – Trevor Stevens.

Pipeline 226

Pipeline Social Media Face-to-face Ideal Customer Profile 226

Sales Hacker

AUGUST 7, 2020

Fortunately, more organizers than ever before are consciously seeking out female sales experts for panels, presentations, and podcasts. At Sales Hacker, we’re serious about diversity, and for that reason, we’ve compiled a list of 530+ female sales experts to consider for your next event. Sales Development. Sales Growth.

Demand Generation Agencies 131

Demand Generation Agencies Hiring Enterprise Enterprise 131

Sales Hacker

FEBRUARY 15, 2018

15, 2018 – Sales Hacker, the leading resource for sales innovation, acceleration, and the future of sales, is set to host The Revenue Summit , on March 1st, 2018 in San Francisco, California. Jaimie Buss – VP of Sales (Americas), Zendesk. of Sales & Customer Ops, Zendesk. Ran Xiao – Dir.

Top of Funnel 86

Top of Funnel Revenue Marketo Marketing 86

Sales Hacker

MAY 6, 2021

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. What’s the difference between a VP of Sales and a Chief Revenue Officer (CRO)?

Hiring 122

Hiring Retention B2C Demand Generation 122

Sales Hacker

APRIL 8, 2021

Was it the Facebook ad that helped us drive the sale? But in enterprise B2B, it gets even more complex — you don’t just care about the person, but the full account. Moreover, you must measure lead attribution at the moment it becomes an SQL, rather than waiting for purchase, due to long sales cycles.

Lead Rank 123

Lead Rank Ideal Customer Profile Webinar Metrics Trade Show 123

Zoominfo

MAY 11, 2021

With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. Look for titles such as CEO, CFO, and VP of sales. To do that, you need robust, high-quality data. Let’s say you have three audience segments.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. Look for titles such as CEO, CFO, and VP of sales. To do that, you need robust, high-quality data. Let’s say you have three audience segments.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Emissary

JUNE 6, 2022

Tech marketers were some of the very first to adopt ABM as a strategy distinct from inbound and traditional lead generation. In the beginning, account-based marketing for enterprise tech marketers was simply an account list and a high-value direct mail campaign. Download the Guide.

Account Based Marketing 52

Account Based Marketing Enterprise Enterprise Demand Generation Targets 52

Sales and Marketing Management

OCTOBER 29, 2018

And you don’t need to be enterprise-level to make this work: using email automation software such as Moosend makes this an affordable, highly scalable tactic that is vital for growing your business in 2019. Speaking of efficiency, one-to-one sales conversations are valuable, but they’re not scalable. Conversational selling.

Top of Funnel 120

Top of Funnel Scale Hiring Demand Generation 120

Sales Hacker

OCTOBER 30, 2019

Now, if you’re shaking your head and thinking of all the things you would say, whether as a leader or an Enterprise seller, I’m with you. Enterprise selling is one of the most challenging sales processes around, and when you factor in that employees are constantly changing jobs, spending an average of 2.5 then read on!

Enterprise 52

Enterprise Enterprise Decision Maker Commence 52

Sales Hacker

APRIL 29, 2021

Your sales org is fundamentally different today than it was a year or two ago. With the advent of sales engagement platforms (SEPs) and other tools which make it easy to scale outbound sales communications, Rolodexes and spreadsheets are things of the past, with technology taking over many formerly manual steps.

Outbound 117

Outbound Scale Hiring How To 117

Zoominfo

AUGUST 22, 2022

. “Your company puts out products in the market to solve problems for people — which naturally begets the messaging,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. Are they a small to medium-sized business, or an enterprise? Your buyer persona is the VP of sales for both.

Segment 130

Segment Ideal Customer Profile Account Based Marketing B2B 130

Sales Hacker

MAY 15, 2018

On this episode of the Sales Hacker podcast, we talk with Andrea Kayal , Chief Marketing Officer at Upserve and most recently Chief Marketing Officer at Signpost. We talk about how to align marketing and sales with demand generation to drive scale. How to align Sales, Customer Success, Marketing, and Demand Gen.

Demand Generation Agencies 75

Demand Generation Agencies Hiring Demand Generation Targets Demand Generation 75

Zoominfo

NOVEMBER 16, 2021

Data-driven decisions are the backbone of any thriving sales or marketing team, shaping strategies and influencing customer and prospect communications on a daily basis. But without reliable data sources and solid automated processes, marketers and sales teams are left to manually dig up whatever they can find and hope that it’s accurate.

Hubspot 130

Hubspot Data Lead Rank Lead Scoring 130

InsightSquared

MAY 16, 2019

We’re excited to announce that Outreach , the #1 Sales Engagement Platform, is sponsoring Ramp 2019, the revenue ops event of the year! Over the next several years, we can expect to see revenue ops become a critical business strategy for B2B enterprises, and Outreach is situated to help RevOps practitioners execute their strategy.”.

Account Based Marketing 89

Account Based Marketing Hotels Demand Generation Targets Demand Generation 89

Sales Hacker

OCTOBER 13, 2023

There’s a necessity behind re-strategizing go-to-market: 54% of GTM leaders report missing monthly revenue targets and 41% reported missing demand generation targets [source: Pavilion Pulse, Average in Q2 2023]. When asked who is rethinking their go-to-market strategy, around 60% of the room had a hand raised in the air.

Conference 126

Conference Demand Generation Targets Account Based Marketing Scale 126

Vengreso

JANUARY 22, 2025

Ready to enhance your sales skills? Our list of the best sales training blogs offers expert tips and practical advice to help you succeed. These blogs provide insights and strategies tailored specifically for sales managers , focusing on leadership, productivity , team motivation, and effective sales strategies.

Training 74

Training Top of Funnel Ideal Customer Profile SalesForce 74

The ROI Guy

MAY 15, 2012

A mobile application platform provider had an urgent requirement to generate a wealth of qualified leads, particularly connecting and engaging with enterprise web and application managers seeking to take their apps mobile in a timelier, more cost effective manner.

Demand Generation Targets 70

Demand Generation Targets Demand Generation Sales Qualified Lead Ideal Customer Profile 70