Pointclear

OCTOBER 10, 2011

Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue.

Demand Generation Agencies 219

Demand Generation Agencies Lead Rank Top of Funnel How To 219

The ROI Guy

DECEMBER 7, 2012

OpenText needed to generate more demand for its Enterprise Content Management solutions, and provide compelling insight to potential buyers about the business challenges in managing information growth, the complexities of new regulations and policies, and value of an Information Governance program. and "Why Now?".

Enterprise 75

Enterprise Enterprise Demand Generation Demand Generation Targets 75

The Pipeline

AUGUST 5, 2011

Lauren Carlson is a write and market analyst out of Austin, Texas. She focuses on enterprise technology in the area of customer relationship management. Demand Generation. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth. About Lauren Carlson. 2Fwww.facebook.com.

Pipeline 275

Pipeline Hiring Travel Twitter 275

The Pipeline

APRIL 27, 2011

It can be something as big as a huge new enterprise deal, or a small as the new guy’s first successful appointment. No matter how difficult your market or month is, there’s always something to celebrate. Matt is President of Heinz Marketing Inc. Demand Generation. When Sales Met Marketing. Recognition.

Sales Meeting 251

Sales Meeting Pipeline Meeting Hiring 251

DiscoverOrg Sales

JANUARY 10, 2018

Account-Based Marketing (ABM) is all the rage in the B2B sales and marketing world … and it’s evolving into something more : Account-Based Everything (ABE) aligns sales and marketing teams with multi-touch campaigns on target accounts. We based call cadence on engagement in our marketing automation tool. New to ABM?

Account Based Marketing 46

Account Based Marketing Account Video Decision Maker 46

Zoominfo

SEPTEMBER 25, 2018

Recently, we published The Ultimate List of Marketing Podcasts. 1. Join host, Matt Heinz, president of Heinz Marketing on this fast-paced, power-packed program. Join Steve Larsen, to learn marketing strategies to grow your online business using todays best internet sales funnel strategies. Listen here. Listen here.

Hiring 269

Hiring Top of Funnel B2B Lead Rank 269

DiscoverOrg Sales

NOVEMBER 20, 2017

Christina Longo, Content Marketing Coordinator, DiscoverOrg. Larry Anderson, Director, Demand Generation, Adapt Telephony Services, LLC. Dominique Catabay, Demand Generation Specialist, DiscoverOrg. I majored in Marketing, and now I’m working in HR and Operations, which is something I never expected.

Demand Generation Agencies 0

Demand Generation Agencies Demand Generation Demand Generation Targets Lead Rank 0

Hubspot Sales

NOVEMBER 21, 2018

When your unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years.

Paid Content 145

Paid Content Top of Funnel Lead Rank Webinar Metrics 145

Pointclear

JULY 21, 2011

In the most straightforward terms, the risk is that letting high-value prospects progress that far without proactive engagement—and instead relying too heavily on inbound marketing and marketing automation to find, nurture, and convert them—can result in losing deals to the competition. SQLs and closed deals) at risk.

Inbound 184

Inbound Outbound Sales Qualified Lead Decision Maker 184

DiscoverOrg Sales

APRIL 23, 2019

The average marketing department spends a LOT of money on trade shows and events – to the tune of 32% ?f Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

Emissary

JUNE 6, 2022

Tech marketers were some of the very first to adopt ABM as a strategy distinct from inbound and traditional lead generation. In the beginning, account-based marketing for enterprise tech marketers was simply an account list and a high-value direct mail campaign. Download the Guide. Download the Guide.

Account Based Marketing 52

Account Based Marketing Enterprise Enterprise Demand Generation Targets 52

Sales and Marketing Management

FEBRUARY 20, 2020

Author: TJ Macke Sales and marketing are competitions. If you aren’t selling enterprise software, then you probably don’t need to listen to enterprise software gurus on LinkedIn. The more qualified leads you can attract and convert, the better position you’ll have in the race. So how do you find the right experts?

Sales Qualified Lead 149

Sales Qualified Lead Cold Calling Scale Top of Funnel 149

The Pipeline

SEPTEMBER 9, 2011

Bridging the Massive Social Media Gap Between Sales and Marketing ) Apparently, only 11% of companies in the report they were discussing had a formal approach, while at the same time 82% of the companies had a formalized approach for their marketing teams. Demand Generation. Book Notice. Book Review. Business Acumen.

Pipeline 226

Pipeline Social Media Face-to-face Ideal Customer Profile 226

Sales Hacker

SEPTEMBER 25, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. It was launched back in 2016, which given the rapid pace of go-to-market innovation, is becoming obsolete.

Account Based Marketing 88

Account Based Marketing Account Lead Rank Demand Generation 88

Sales and Marketing Management

FEBRUARY 22, 2021

Author: Mandy Truong With 2021 in full swing, marketers are making their plans for recovery and business growth. Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. Just make sure you pick something fun (and usable) for your swag gift.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

Sales Hacker

FEBRUARY 28, 2018

Chris Hays – Marketing and Sales Operations, DiscoverOrg. Simmy K – Enterprise Sales Executive, Conversica. Katie Levy – Enterprise Account Executive, SmartRecruiters. Jen Spencer – Vice President of Sales and Marketing, Smartbug Media. Manager, Demand Generation, Host Analytics.

Demand Generation 90

Demand Generation Demand Generation Targets Infor Sage 90

Sales Hacker

APRIL 8, 2021

If you’ve worked at a B2B company that uses an ABM strategy for their Go To Market and has an SDR team you have inevitably run into the problem of lead attribution. But in enterprise B2B, it gets even more complex — you don’t just care about the person, but the full account. In B2C or e-commerce these problems exist, too.

Lead Rank 102

Lead Rank Ideal Customer Profile Webinar Metrics Trade Show 102

Mereo

FEBRUARY 14, 2019

JD Edwards, then one of the top three or four providers of enterprise software, was reaching a critical juncture. The previous 18 months had seen investments in lead generation stop, all existing leads dry up and revenue drop by $200M. Market Segmentation and Past Sales Success Laid a Framework for Demand Generation.

Demand Generation 44

Demand Generation Demand Generation Targets Lead Rank Sales Qualified Lead 44

Zoominfo

MAY 11, 2021

While there’s no magic recipe to achieve perfect results, you need to be relevant and targeted in order to have an efficient digital marketing program. With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

While there’s no magic recipe to achieve perfect results, you need to be relevant and targeted in order to have an efficient digital marketing program. With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Fill the Funnel

NOVEMBER 8, 2010

Gerhard Gschwandtner & Aaron Kahlow framed the day by stating the need to have sales and marketing teams working together and then recognizing that the audience is split about 50/50 between sales and marketing for the first time. Mark Wilson , VP Corporate Marketing, Sybase, Inc. Chris Ball, RVP Enterprise West, SAP.

Twitter 83

Twitter Conference Axonom SAP 83

Sales and Marketing Management

OCTOBER 29, 2018

Author: Paul Nolan A new year means a new calendar, and new trends to incorporate into your go-to-market strategy. It may be a fool’s errand to predict what B2B marketing strategies will emerge in 2019, but trendwatching is an important skill for business leaders across all industries. Conversational selling.

Top of Funnel 120

Top of Funnel Scale Hiring Demand Generation 120

Zoominfo

AUGUST 22, 2022

Ask any seasoned marketer and they’ll tell you that strong segmentation is the key ingredient to efficient, successful campaigns. Like other things in marketing, the answer can be found by focusing on your customer. Are they a small to medium-sized business, or an enterprise? Let’s break it down. Everything is relative.

Segment 130

Segment Ideal Customer Profile Account Based Marketing B2B 130

Sales Hacker

FEBRUARY 15, 2018

The Revenue Summit is the only conference with a true focus on aligning sales, marketing and customer success through the lens of technology, empowering B2B leaders to accelerate full funnel growth. Justin Shriber – VP of Marketing, LinkedIn Sales & Marketing Solutions. What Companies Will Be There?

Top of Funnel 72

Top of Funnel Revenue Marketo Marketing 72

Zoominfo

NOVEMBER 16, 2021

Data-driven decisions are the backbone of any thriving sales or marketing team, shaping strategies and influencing customer and prospect communications on a daily basis. But without reliable data sources and solid automated processes, marketers and sales teams are left to manually dig up whatever they can find and hope that it’s accurate.

Hubspot 130

Hubspot Data Lead Rank Lead Scoring 130

Sales Hacker

MAY 15, 2018

On this episode of the Sales Hacker podcast, we talk with Andrea Kayal , Chief Marketing Officer at Upserve and most recently Chief Marketing Officer at Signpost. We talk about how to align marketing and sales with demand generation to drive scale. How to align Sales, Customer Success, Marketing, and Demand Gen.

Demand Generation Agencies 67

Demand Generation Agencies Hiring Demand Generation Demand Generation Targets 67

Alice Heiman

OCTOBER 19, 2022

That’s how he got xiQ – Personality-Driven Sales & Marketing, started in the first place. a next-generation, AI-powered, SaaS platform for B2B sales and marketing. He left SAP to pursue his passion for developing next-generation technologies using AI at the intersection of B2B Sales and Marketing.

SAP 127

SAP Hiring Scale Account Based Marketing 127

Zoominfo

NOVEMBER 14, 2024

When we launched ZoomInfo Marketing in 2022, our goal was to bring ZoomInfo’s unparalleled B2B data and insights to demand generation and marketing teams. We believe this rapid journey both validates our initial vision and reinforces our commitment to innovation as we continue to grow and serve B2B marketers everywhere.

Account Based Marketing 147

Account Based Marketing Intent Data Vendor Intent Signal 147

InsightSquared

MAY 16, 2019

It really is a perfect match—Ramp is all about equipping revenue operations professionals with the foresight, skills, and connections required to become the strategic partner of today’s go-to-market teams demand. We are seeing more and more high-growth companies experiment and implement a revenue operations model—including Outreach.

Account Based Marketing 89

Account Based Marketing Hotels Demand Generation Demand Generation Targets 89

The ROI Guy

MAY 4, 2011

Content marketing represents a significant investment, consuming over 26% of total marketing budgets annually, according to surveys of 1,100 marketers by the Content Marketing Institute. Junta42 and MarketingProfs surveyed over 1,100 North American B2B marketers from diverse industries and a wide range of company sizes.

Marketing 94

Marketing Case Study Survey Social Media 94

The ROI Guy

MAY 15, 2012

A mobile application platform provider had an urgent requirement to generate a wealth of qualified leads, particularly connecting and engaging with enterprise web and application managers seeking to take their apps mobile in a timelier, more cost effective manner.

Demand Generation 70

Demand Generation Demand Generation Targets Sales Qualified Lead Ideal Customer Profile 70

Hubspot Sales

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Openview

OCTOBER 13, 2017

It’s an age-old question: should SDRs report to sales or marketing ? Ask five people, and you’ll get five different answers based on individual experience and factors ranging from company stage to the SDR career path to the individual personalities and preferences of a company’s heads of sales and marketing. I drove them to that event.

Marketing 74

Marketing Top of Funnel Outbound Inbound 74

Sales Hacker

OCTOBER 13, 2023

We are capping off a week in Nashville of go-to-market executive learnings, live music, and hot chicken. Some of the team have been at Pavilion ’s GTM2023 conference, a B2B SaaS conference for go-to-market executives. When asked who is rethinking their go-to-market strategy, around 60% of the room had a hand raised in the air.

Conference 109

Conference Demand Generation Targets Account Based Marketing Scale 109

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer. Shiny features sell.

Vendor 63

Vendor Analytics Report Marketing 63

Zoominfo

AUGUST 20, 2021

chatbots, conversational marketing, live chat, etc., enable marketers to offer 24/7 customer-centric communication for the buyer journey. Here are a few different use cases: Customer Service and Support B2C Customer Acquisition B2B Demand Generation and Account-Based Marketing B2B Sales Acceleration and Buyer Enablement.

Lead Rank 130

Lead Rank Sales Qualified Lead Demand Generation Agencies Face-to-face 130

SBI

JUNE 19, 2019

TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA. Priority Engine provides B2B marketing and sales teams the real, observed purchase intent they need to act with speed and confidence. TechTarget, Inc. Michael Cotoia, CEO, TechTarget.

Account Based Marketing 50

Account Based Marketing Engineering Ideal Customer Profile Account 50