Revenue Performance Management: Doing For Revenue What ERP Does For Ops?
Pointclear
MAY 5, 2011
CRM unites areas like sales force automation, lead management, customer service, and analytics. RPM is being positioned in a similar way: a strategy, an application, analytics, and integration that bring together demand generation, marketing automation, lead nurturing, and lead management to measure, manage, and drive top line revenue growth.
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