This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
RPM is being positioned in a similar way: a strategy, an application, analytics, and integration that bring together demandgeneration, marketing automation, lead nurturing, and lead management to measure, manage, and drive top line revenue growth.
A recent report by Eloqua, Modern Marketing , also identified these specific skills, knowledge, attitudes and talents (SKAT) as necessary to manage business growth through marketing in today’s very socially alive technology world: Technology knowledge specific to marketing, monitoring of social media as well as business intelligence.
Targeting Eloqua to grow my knowledge of their industry leading lead generation tool. DemandGeneration. . • Finding partners. • Coaching Inside Sales. Targeting emerging tech players such as Invodo and Google, as well as partners around products like Sharepoint, Day and Omniture. Book Notice. Book Review.
Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demandgeneration activities, but also to understand the effectiveness of their marketing programs. The responses came from 410 marketing and sales professionals who use Marketo, Oracle Eloqua, Pardot, HubSpot, or Act-On.
Yes, we have an Interactive Content Connector service that supports seamless integration with CRM and lead management / marketing automation solutions such as salesforce.com, Marketo, Eloqua, SilverPop and more. The integration can be used in multiple ways to help streamline user interaction, capture and enrich leads.
Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demandgeneration tool for B2B marketers – Alinean Interactive White Papers.
Marketing was about demandgeneration, marketing was about building a pipeline. Does every CMO have to previously have been a director of demandgeneration? Well, the first thing I’d say is that you need to be able to build demand and pipeline in order to earn the right to be a CMO and continue to be a CMO.
With 10+ years of sales experience, Reva began her career with Oracle as a Business Development Rep and moved into an Account Executive role for Oracle Marketing Cloud (Eloqua). She has extensive experience in business development, demandgeneration, inside sales, business transformation, and driving top line revenue.
We organize all of the trending information in your field so you don't have to. Join 283,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content